The Routledge Handbook of Strategic Communication

Author: Derina Holtzhausen,Ansgar Zerfass

Publisher: Routledge

ISBN: 1136207120

Category: Business & Economics

Page: 596

View: 8588

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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Media Worlds in the Postjournalism Era

Author: David L. Altheide,Robert P. Snow

Publisher: Transaction Publishers

ISBN: 9780202367323

Category: Language Arts & Disciplines

Page: 274

View: 491

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The concept of media logic, a theoretical framework for explaining the relationship between mass media and culture, was first introduced in Altheide and Snow's influential work, "Media Logic. "In "Media Worlds in the Postjournalism Era, "the authors expand their analysis of how organizational considerations promote a distinctive media logic, which in turn is conductive to a media culture. They trace the ethnography of that media culture, including the knowledge, techniques, and assumptions that encourage media professionals to acquire particular cognitive and evaluative criteria and thereby present events primarily for the media's own ends. Case studies and examples of the mass media presentation of entertainment, news, politics, organized religion, and sports during the past twenty years illustrate how scheduling, sources of information, style, format, and professional awards influence how the world is portrayed in the various media. The authors analyze the influence of media logic on society's perceptions and judgments of issues and its impact on public opinion, culture, and social institutions.

Avian Ancestors

A Review of the Phylogenetic Relationships of the Theropods Unenlagiidae, Microraptoria, Anchiornis and Scansoriopterygidae

Author: Federico Agnolin,Fernando E. Novas

Publisher: Springer Science & Business Media

ISBN: 9400756372

Category: Science

Page: 96

View: 8170

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Although consensus exists among researchers that birds evolved from coelurosaurian theropods, paleontologists still debate the identification of the group of coelurosaurians that most closely approaches the common ancestor of birds. The last 20 years witnessed the discovery of a wide array of avian-like theropods that has considerably amplified the anatomical disparity among deinonychosaurians, some of which resemble Archaeopteryx more than Deinonychus. Among these newly discovered theropods that show remarkable bird-like characteristics are the four-winged theropods Microraptor and Anchiornis, and the unenlagiids Unenlagia, Buitreraptor, and Rahonavis. A bizarre group of minute-sized coelurosaurs, the Scansoriopterygidae, also exhibits some avian similarities that lead some authors to interpret them as more closely related to birds than other dinosaurs. With the aim to explore the phylogenetic relationships of these coelurosaurians and birds, we merged recently published integrative databases, resulting in significant changes in the topological distribution of taxa within Paraves. We present evidence that Dromaeosauridae, Microraptoria, Unenlagiidae, and Anchiornis + Xiaotingia form successive sister taxa of Aves, and that the Scansoriopterygidae are basal coelurosaurians not closely related to birds. The implications in the evolutionary sequence of anatomical characters leading to birds, including the origin of flight, are also considered in light of this new phylogenetic hypothesis.

Exemplification in Communication

the influence of Case Reports on the Perception of Issues

Author: Dolf Zillmann,Hans-Bernd Brosius

Publisher: Routledge

ISBN: 1135681600

Category: Language Arts & Disciplines

Page: 168

View: 2200

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This volume offers a new conceptual framework for exemplification, a coherent theoretical approach based on contemporary psychological models of information processing, and an exhaustive integration of the pertinent research demonstrations. Focus is on the news media, but the influence of fiction and quasi-fiction is also considered. The informational competition between concrete, verbal, or pictorial exemplification and abstract, mostly quantitative exposition is analyzed. Implications for issue perception, including delayed consequences are also examined. Exemplification is subjected to conceptual scrutiny and a new theoretical framework is offered. Contemporary psychological paradigms are applied to predict effects of various forms of exemplification. Perhaps most important, novel experimental research is presented to document the specific consequences of exemplifications featured in the news, even of those featured in fiction. Finally, recommendations for information providers and recipients are derived from the research demonstration in order to advance media literacy specific to exemplification. This unique volume: * provides a comprehensive account of the power of case-report selection in the manipulation of perceptions of social issues, * addresses exemplification in communication, i.e., the influence of case reports in the news media, primarily, on the perception of pertinent social issues, * offers an empirical assessment of the practice of issue exemplifying by the media, * gives an exhaustive account of representative research on exemplification effects on issue perception--primarily by the news media, but also by the entertainment media, and * includes a compilation of guidelines for information providers and recipients in efforts at creating media literacy with regard to exemplification.

Revolution in Rojava

Democratic Autonomy and Women's Liberation in Syrian Kurdistan

Author: Michael Knapp (Historian),Anja Flach,Ercan Ayboga

Publisher: Pluto Press (UK)

ISBN: 9781783719884

Category: Kurds

Page: 285

View: 6384

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"Surrounded by enemies including ISIS and hostile Turkish forces, the people in Syria’s Rojava region are carving out one of the most radically progressive societies on the planet. Visitors have been astounded by the success of their project, a communally organised democracy which considers women’s equality indispensable, has a deep-reaching ecological policies, and rejects reactionary nationalist ideology. This form of organization, labeled democratic confederalism, is both fiercely anti-capitalist and boasts a self-defense capacity which is keeping ISIS from their gates. Drawing on their own firsthand experiences of working and fighting in the region, the authors provide the first detailed account of a revolutionary experiment and a new vision of politics and society in the Middle East and beyond"--Back cover.

New Media and Public Relations

Author: Sandra C. Duhé

Publisher: Peter Lang

ISBN: 9780820488011

Category: Business & Economics

Page: 472

View: 5467

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From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with

Public Relations For Dummies

Author: Eric Yaverbaum,Ilise Benun

Publisher: John Wiley & Sons

ISBN: 9781118052792

Category: Business & Economics

Page: 384

View: 436

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Deutschlandbilder

Ausstellungen im Auftrag Auswärtiger Kulturpolitik

Author: Heike Denscheilmann

Publisher: Springer-Verlag

ISBN: 3658030127

Category: Political Science

Page: 302

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Auswärtige Kulturpolitik (AKP) vertritt als Teil der Außenpolitik die Interessen Deutschlands. Zugleich soll sie dialogisch angelegt sein. Dieses Spannungsfeld repräsentativer und kommunikativer Aufgaben hat Heike Denscheilmann anhand der Tourneeausstellungen des Goethe-Instituts e.V. und des Instituts für Auslandsbeziehungen e.V. von 1990 bis 2010 untersucht. Sie entwickelt sieben Typen von Tourneeausstellungen und macht sichtbar, welche Themen und Formate die Ausstellungsarbeit prägen. Zudem beleuchtet die Autorin die Ziele der Kulturarbeit im Ausland, Leerstellen in den politischen Konzepten, die Machtposition der Mittlerorganisation in der AKP und die nationalen Interessen im internationalen Ausstellungswesen.

Blue Collar Resumes-Third Edition

Author: Steven Provenzano, CPRW/CEIP

Publisher: ECS: Executive Career Services & DeskTop Publishing, Inc.

ISBN: 0963355864

Category: Business & Economics

Page: 257

View: 7300

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Blue Collar Resumes, Third Edition will help you discover, organize, and market your skills and abilities to employers with impact and clarity. Using real-life examples and the latest strategies used by expert resume writers, Steven Provenzano, CPRW/CEIP, clearly explains how to sift through your work history, extract and develop key points about your talents, and sell them to win interviews. You’ll learn to evaluate your work experience, education and skills, and translate them into powerful selling points. You will also learn new, effective methods to format and organize your achievements, design the finished resume, and leverage new techniques for making job contacts and acing the interview. The 100+ resume examples in Blue Collar Resumes, Third Edition, reflect a broad spectrum of industries, careers, and job descriptions. These include skilled trade and factory workers, assemblers and construction workers, supervisors, executive secretaries, sales and customer service representatives, data entry clerks, and clerical positions. There’s even resume samples for pilots, drivers and equipment operators, technical and medical workers, as well as entry-level business and administrative positions, and veterans returning to the workforce. No matter what your or type of work this guide will help you shorten your job search and increase your income!

The Handbook of Mass Media Ethics

Author: Lee Wilkins,Clifford G. Christians

Publisher: Routledge

ISBN: 1135594597

Category: Language Arts & Disciplines

Page: 416

View: 5226

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This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.

Organizational Learning

The Competitive Advantage of the Future

Author: Gilbert Probst,Bettina S. T. Büchel

Publisher: N.A

ISBN: 9780134623269

Category: Business & Economics

Page: 187

View: 2360

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In order to remain flexible and gain a lasting competitive advantage, today's organizations need to understand the process of organizational learning, and be able to adapt accordingly. This book provides an overview of the key characteristics of a learning organization, and demonstrates how all organizations can achieve their learning potential. Several case studies in the book are Asea Brown Boveri's training systems, IBM, Volkswagen and Digital Equipment Europe. The book describes obstacles to learning and shows how they can be overcome.

The Handbook of International Crisis Communication Research

Author: Andreas Schwarz,Matthew W. Seeger,Claudia Auer

Publisher: John Wiley & Sons

ISBN: 1118516761

Category: Social Science

Page: 552

View: 6185

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The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

The Thyssen Art Macabre

Author: David R. L. Litchfield,Caroline Schmitz

Publisher: Quartet Books (UK)

ISBN: N.A

Category: Art

Page: 470

View: 8100

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Having ruthlessly created one of the world's greatest industrial fortunes and acquired questionable aristocratic status, the Thyssens profited from both World Wars, financed the Nazis, armed Hitler, and were implicated in a Jewish atrocity. This volume looks at the development and squandering of their family fortune.

Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

Author: James E. Grunig,David M. Dozier

Publisher: Routledge

ISBN: 1135692874

Category: Business & Economics

Page: 640

View: 4845

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This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Don't Judge a Book by Its Cover!

The Living Library Organiser's Guide

Author: N.A

Publisher: Council of Europe

ISBN: 9287157669

Category: Education

Page: 70

View: 8987

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Living libraries work like regular libraries but the 'books' being 'borrowed' are people in order to facilitate dialogue and confront prejudices and stereotypes

Turkey’s Public Diplomacy

Author: B. Senem Cevik,Philip Seib

Publisher: Springer

ISBN: 1137466987

Category: Political Science

Page: 264

View: 6904

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As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.

Insatiable Curiosity

Innovation in a Fragile Future

Author: Helga Nowotny,Mitch Cohen

Publisher: MIT Press

ISBN: 0262263963

Category: Technology & Engineering

Page: 200

View: 3063

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Curiosity is the main driving force behind scientific activity. Scientific curiosity, insatiable in its explorations, does not know what it will find, or where it will lead. Science needs autonomy to cultivate this kind of untrammeled curiosity; innovation, however, responds to the needs and desires of society. Innovation, argues influential European science studies scholar Helga Nowotny, tames the passion of science, harnessing it to produce "deliverables." Science brings uncertainties; innovation successfully copes with them. Society calls for both the passion for knowledge and its taming. This ambivalence, Nowotny contends, is an inevitable result of modernity. In Insatiable Curiosity, Nowotny explores the strands of the often unexpected intertwining of science and technology and society. Uncertainty arises, she writes, from an oversupply of knowledge. The quest for innovation is society's response to the uncertainties that come with scientific and technological achievement. Our dilemma is how to balance the immense but unpredictable potential of science and technology with our acknowledgement that not everything that can be done should be done. We can escape the old polarities of utopias and dystopias, writes Nowotny, by accepting our ambivalence--as a legacy of modernism and a positive cultural resource.