Airline Visual Identity 1945-1975

Author: M. C. Hühne

Publisher: N.A

ISBN: 9783981655018

Category:

Page: 384

View: 792

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The Standard Edition of the successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) contains all of the information and almost all of the images, but in a leaner format and at a more affordable price. The book carefully curates the work of prestigious designers and advertising icons, taking the reader back in time to witness the glamourous days of the airline industry. It reproduces the best examples of commercial art from the period to give the reader a museum-like experience. A series of well researched case studies for each of the thirteen airline corporations accompanies the amazing commercial artwork, providing unique insight into the design and advertising methods of an era when airlines were considered the most esteemed business sector and quality was the main criterion for selecting a flight. Conceived by some of the best creative minds of the time, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan May Wells Lawrence, the designs found in the book illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs, a development which is characteristic of the 1960 s."

Airline Visual Identity

1945-1975

Author: M. C. Huhne

Publisher: Callisto Pub Gmbh

ISBN: 9783981655001

Category: Transportation

Page: 436

View: 6614

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Airline Visual Identity 1945-1975 is a series of concise and well researched case studies focusing on selected time segments in the corporate design histories of the world's greatest airlines. It provides unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight. The airlines' visual identities were forged by some of the best creative minds of the time: designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli or Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence. The book illustrates the shift from traditional methods of corporate design and advertisement to comprehensive modern identity programs that were generally introduced in the 1960's and early 1970's.

Pan Am History, Design & Identity

In Hand-crafted Collector's Case; Premium Edition

Author: M. C. Huhne

Publisher: Callisto Publishers Gmbh

ISBN: 9783981655056

Category:

Page: 384

View: 6890

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Pan Am: History, Design & Identity is a captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel despite innumerable technical, political and organizational obstacles. From modest beginnings in the late 1920 s, Pan am developed into the world s best known airline company and served as an ambassador of American values and leadership. No other company has had a comparable influence on the airline industry, continually finding solutions for problems considered insolvable by others. Pan Am s rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. This book takes the reader on a journey into the elite world of early air travel and into the jet age when a plane ticket became affordable for the general public and mass tourism took off. The blue globe symbol, developed in the mid 1950 s, gained fame around the world. An icon and legend, it has remained in our collective visual memory down to the present day. The author explores the astonishing complexity of the company and its founder, Juan Trippe. A less known fact is that Pan Am for more than a decade built and operated the largest airline in China. Moreover, it founded Intercontinental Hotels, which today has become the world s largest hotel group. As a preeminent pioneer of global hotel operations, the company boasted an intricate and highly remarkable architectural and graphic design concept. Numerous images in this book have never been published. Great care was taken not only in developing a spell-binding visual storyline to complement the text, but also in reproducing and digitally restoring all images as accurately as possible. The book is a tribute to one of the most important companies of the 20th century and to its visionary founder. In the Premium Edition, additional care was devoted to reproduce all images true to the originals: in many instances specials Pantone colors, including gold and silver, were used to go beyond the already extremely high quality criteria of the books Standard Edition."

Come Fly with Us!

A Global History of the Airline Hostess

Author: Johanna Omelia,Michael Waldock

Publisher: N.A

ISBN: 9781933112060

Category: Transportation

Page: 160

View: 7121

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When the first commercial flights took off in the 1930s, stewardesses were registered nurses whose duties included swatting flies and helping passengers read railroad timetables in the event of forced landings. In the 1950s, stewardesses were viewed as wives-in-training, as adept at preparing a baby's bottle as mixing a martini. By the swinging ' 60s and ' 70s, female flight attendants were considered successful marketing tools, sporting microminis, hot pants, and buttons that read "Pure, Sober, and Available" to lure male business passengers on board. "Come Fly with Us!" explores the unique history of this industry pioneered by women, tracing changes in the flight attendant's role -- from flying nurse to airborne sex kitten to today's custodian of safety and service. Stunning visuals from airline archives and early flight maps, promotional brochures, and print advertisements re-create a sense of the early days and underscore the dramatic changes that have occurred in this dynamic industry.

Mapping the Airways

Author: Paul Jarvis

Publisher: Amberley Publishing Limited

ISBN: 1445654652

Category: Transportation

Page: 160

View: 8623

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Explore the integral part that maps have to play in the fascinating history of air travel.

Art Deco Airports

Author: Terry Moyle,Rosie Louise

Publisher: New Holland Publishing Australia Pty Limited

ISBN: 9781742577821

Category:

Page: 304

View: 7871

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Art Deco Airports looks at the first airports of the world, specifically Airports of the 1920's and early 1930's. The book is illustrated in full color, with line drawings and photographs. With the 100 years of Commercial aviation occurring in 2019, Art Deco Airports marks that important anniversary. Focusing on airports in Great Britain, Europe, and the United States, all of which were heavily influenced by the art deco architecture of the era. These airport buildings were subject to enormous change as air transport became more popular and as aircraft technology meant entirely upgraded facilities. Many of these buildings were only in existence for sometimes 12 months before being either demolished or refurbished. Some of these fascinating buildings are also still in existence, albeit in a dilapidated state. The combination of these exotic and iconic buildings, fashion and associated aircrafts has never been captured in art before and will present an exciting and appealing aesthetic reminiscent of the art deco posters of that era. It is truly a lost world. A great gift for travel lovers and history buffs. -- Terry Moyle

Braniff Airways

Flying Colors

Author: Richard Benjamin Cass

Publisher: Arcadia Publishing

ISBN: 1439654239

Category: Transportation

Page: 96

View: 3866

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Braniff Airways: Flying Colors takes readers on a magical flight through the history of Braniff International Airways, beginning with its small-town Oklahoma roots to its high-flying and stylish span of the globe. Braniff brought together the mystery of aviation with the glamorous fields of fashion, art, and design, and taught the flying world how to fly with style and beauty. It is this remarkable joining of forces that has made Braniff as popular today as it was when flying in style across the Atlantic and Pacific.

Popular Culture in the Age of White Flight

Fear and Fantasy in Suburban Los Angeles

Author: Eric Avila

Publisher: Univ of California Press

ISBN: 0520248112

Category: History

Page: 308

View: 8241

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"In Popular Culture in the Age of White Flight, Eric Avila offers a unique argument about the restructuring of urban space in the two decades following World War II and the role played by new suburban spaces in dramatically transforming the political culture of the United States. Avila's work helps us see how and why the postwar suburb produced the political culture of 'balanced budget conservatism' that is now the dominant force in politics, how the eclipse of the New Deal since the 1970s represents not only a change of views but also an alteration of spaces."—George Lipsitz, author of The Possessive Investment in Whiteness

Now Boarding

Fentress Airports + the Architecture of Flight

Author: Donald Albrecht

Publisher: Scala Books

ISBN: 9781857597684

Category: Airport buildings

Page: 143

View: 5187

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An accessible mix of academic commentary and playful exploration featuring the architecturally innovative designs of the award-winning firm Fentress Architects.

Advertising Cultures

Gender, Commerce, Creativity

Author: Sean Nixon

Publisher: SAGE

ISBN: 9780761961987

Category: Business & Economics

Page: 184

View: 2479

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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Jet Set

The People, the Planes, the Glamour, and the Romance in Aviation's Glory Years

Author: William Stadiem

Publisher: Ballantine Books

ISBN: 0345536975

Category: History

Page: 384

View: 5156

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In October 1958, Pan American World Airways began making regularly scheduled flights between New York and Paris, courtesy of its newly minted wonder jet, the Boeing 707. Almost overnight, the moneyed celebrities of the era made Europe their playground. At the same time, the dream of international travel came true for thousands of ordinary Americans who longed to emulate the “jet set” lifestyle. Bestselling author and Vanity Fair contributor William Stadiem brings that Jet Age dream to life again in the first-ever book about the glamorous decade when Americans took to the skies in massive numbers as never before, with the rich and famous elbowing their way to the front of the line. Dishy anecdotes and finely rendered character sketches re-create the world of luxurious airplanes, exclusive destinations, and beautiful, wealthy trendsetters who turned transatlantic travel into an inalienable right. It was the age of Camelot and “Come Fly with Me,” Grace Kelly at the Prince’s Palace in Monaco, and Mary Quant miniskirts on the streets of Swinging London. Men still wore hats, stewardesses showed plenty of leg, and the beach at Saint-Tropez was just a seven-hour flight away. Jet Set reads like a who’s who of the fabulous and well connected, from the swashbuckling “skycoons” who launched the jet fleet to the playboys, moguls, and financiers who kept it flying. Among the bold-face names on the passenger manifest: Juan Trippe, the Yale-educated WASP with the Spanish-sounding name who parlayed his fraternity contacts into a tiny airmail route that became the world’s largest airline, Pan Am; couturier to the stars Oleg Cassini, the Kennedy administration’s “Secretary of Style,” and his social climbing brother Igor, who became the most powerful gossip columnist in America—then lost it all in one of the juiciest scandals of the century; Temple Fielding, the high-rolling high priest of travel guides, and his budget-conscious rival Arthur Frommer; Conrad Hilton, the New Mexico cowboy who built the most powerful luxury hotel chain on earth; and Mary Wells Lawrence, the queen bee of Madison Avenue whose suggestive ads for Braniff and other airlines brought sex appeal to the skies. Like a superfueled episode of Mad Men, Jet Set evokes a time long gone but still vibrant in American memory. This is a rollicking, sexy romp through the ring-a-ding glory years of air travel, when escape was the ultimate aphrodisiac and the smiles were as wide as the aisles. Praise for Jet Set “Aeronautics history, high times from the 1950s and ’60s, incredibly versatile name-dropping (from Mrs. John Jacob Astor to Christine Keeler of the Profumo scandal) and Sinatra’s ‘Come Fly With Me’ as a kind of theme song [all] connected to the glamorous days of air travel.”—Janet Maslin, The New York Times “What a book William Stadium has written. . . . The Kennedys, the Rat Pack, Frank Sinatra, and early financiers like Eddie Gilbert are dealt with in depth. . . . I lived intimately through it all in the ’50s, ’60s, ’70s, ’80s, and ’90s and I am yet to find a mistake in author Stadiem’s amazing book. Order it now. All the players are here.”—Liz Smith, syndicated columnist “William Stadiem sexes up the glory days of aviation in Jet Set. Fly me!”—Vanity Fair “William Stadiem’s Jet Set takes you where no modern airliner can: to a time . . . when the means of travel was as exotic as the destination, and sometimes more so.”—Town & Country From the Hardcover edition.

Gravity's Rainbow

Author: Thomas Pynchon

Publisher: Penguin

ISBN: 1101594659

Category: Fiction

Page: 768

View: 1297

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Winner of the 1974 National Book Award “A screaming comes across the sky. . .” A few months after the Germans’ secret V-2 rocket bombs begin falling on London, British Intelligence discovers that a map of the city pinpointing the sexual conquests of one Lieutenant Tyrone Slothrop, U.S. Army, corresponds identically to a map showing the V-2 impact sites. The implications of this discovery will launch Slothrop on an amazing journey across war-torn Europe, fleeing an international cabal of military-industrial superpowers, in search of the mysterious Rocket 00000, through a wildly comic extravaganza that has been hailed in The New Republic as “the most profound and accomplished American novel since the end of World War II.”

Art of the Airport Tower

Author: Carolyn Russo

Publisher: Smithsonian Institution

ISBN: 1588345084

Category: Architecture

Page: 175

View: 2374

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Art of the Airport Tower is a photographic journey to airports in the U.S. and around the world. This book, the companion volume to the Smithsonian National Air and Space Museum exhibition of the same name, explores 85 historic and contemporary airport towers through more than 100 fine art photographs by Carolyn Russo. Russo's photography makes these ordinary structures extraordinary: more than mere aviation artifacts, they are monumental abstractions, symbols of cultural expression, and testimonies of technological change. The first impression travelers have when they reach a new city or country may well be the tower; as such, it is often an embodiment of important symbols and values. For example, at the Stockholm-Arlanda Airport in Sweden, two lookout points perch like birds at the top of the control tower in reference to two protective ravens from Nordic mythology. The Hangzhou Xiaoshan International Airport in China features wavy structures designed to look like scrolls of silk delicately sheltering passengers below. Russo's striking photographs capture these features, and informative captions describe their architectural, cultural, and technological significance. An introduction by Smithsonian commercial aviation expert F. Robert van der Linden tells the history of airport towers to contextualize Russo's work. Art of the Airport Tower is a stunning book that brings a heightened awareness to the architectural beauty and historical significance of these structures.

The Art of the Airport

The World's Most Beautiful Terminals

Author: Alexander Gutzmer,Laura Frommberg,Stefan Eiselin

Publisher: Frances Lincoln

ISBN: 9780711238411

Category: Architecture

Page: 192

View: 2216

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Three quarters of a million people are in a plane somewhere right now. Many millions travel by air each day. For most of us, the experience of being in an airport is to be endured rather than appreciated, with little thought for the quality of the architecture. No matter how hard even the world's best architects have tried, it is difficult to make a beautiful airport. And yet such places do exist. Cathedrals of the jet age that offer something of the transcendence of flight even in an era of mass travel and budget fares. Here are twenty-one of the most beautiful airports in the world.

America's Local Service Airlines

Author: David H. Stringer

Publisher: Apt Collectibles

ISBN: 9780980109214

Category: Local service airlines

Page: 120

View: 9369

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After WWII, the U.S. government licensed 13 local service airlines in order to expand air service to less populous locations. This book covers the histories of these local airlines.

Aerial Geology

A High-Altitude Tour of North America's Spectacular Volcanoes, Canyons, Glaciers, Lakes, Craters, and Peaks

Author: Mary Caperton Morton

Publisher: Timber Press

ISBN: 1604698357

Category: Science

Page: 256

View: 815

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“Get your head into the clouds with Aerial Geology.” —The New York Times Book Review Aerial Geology is an up-in-the-sky exploration of North America’s 100 most spectacular geological formations. Crisscrossing the continent from the Aleutian Islands in Alaska to the Great Salt Lake in Utah and to the Chicxulub Crater in Mexico, Mary Caperton Morton brings you on a fantastic tour, sharing aerial and satellite photography, explanations on how each site was formed, and details on what makes each landform noteworthy. Maps and diagrams help illustrate the geological processes and clarify scientific concepts. Fact-filled, curious, and way more fun than the geology you remember from grade school, Aerial Geology is a must-have for the insatiably curious, armchair geologists, million-mile travelers, and anyone who has stared out the window of a plane and wondered what was below.

C/ID

Visual Identity and Branding for the Arts

Author: Emily King,Angus Hyland

Publisher: Laurence King Publishing

ISBN: 9781856694087

Category: Business & Economics

Page: 173

View: 9010

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C/id provides a timely survey of the best recent design work for cultural clients, including galleries, museums, theatres and auditoriums. Thirty international case studies are featured that clearly express what good design can do to improve the fortunes and/or image of a cultural institution. The focus is on new identities and their application, as well as smaller design solutions such as gallery guides, promotional programmes (incorporating everything from posters to ad campaigns), exhibition catalogues, theatre programmes, branded merchandising, websites, signage systems and temporary exhibition design.--Back cover.

Billy Mitchell's War with the Navy

The Army Air Corps and the Challenge to Seapower

Author: Thomas Wildenberg

Publisher: Naval Institute Press

ISBN: 1612513328

Category: History

Page: 288

View: 6334

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In the years following WWI, the U.S. Congress was more interested in disarmament than in funding national defense. For the military services this meant lean budgets and skeleton operating forces. Billy Mitchell’s War recounts the struggle between the Army and Navy air arms for the resources needed to define and establish the role of aviation within their respective services in the period between the two world wars. When Billy Mitchell returned from WW I, he brought with him the deep-seated belief that air power had made armies and navies obsolete. When Congress rejected the concept of a unified air service in 1920, Mitchell and his supporters turned on the Navy, seeking to substitute the Air Service as the nation's first line of defense. While Mitchell proved that aircraft could sink a battleship with the bombing of the Ostfriesland in 1921, he was unable to convince the General Staff of the Army, the General Board of the Navy, the Secretary of War, the Secretary of the Navy, or Congress of the need for an independent air force. When Mitchell turned to the pen to discredit the Navy, he was convicted by his own words and actions in a court-martial that captivated the nation, and was forced to resign in 1925. Rather then ending the rivalry for air power, Mitchell’s resignation set the stage for the ongoing dispute between the two services in the years immediately before WWII.