Cradle to Cradle

Remaking the Way We Make Things

Author: William McDonough,Michael Braungart

Publisher: North Point Press

ISBN: 9781429973847

Category: Nature

Page: 208

View: 3615

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A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

Einfach intelligent produzieren

cradle to cradle: die Natur zeigt, wie wir die Dinge besser machen können

Author: Michael Braungart,William McDonough

Publisher: N.A

ISBN: 9783833301834

Category: Recycling

Page: 236

View: 8903

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"Autos aus Autos? Schuhe als Düngemittel für unsere Balkonblumen? Zukünftig gibt es nur noch zwei Arten von Produkten: Verbrauchsgüter, die vollständig biologisch abgebaut werden können, und Gebrauchsgüter, die sich endlos recyclen lassen. Die Devise lautet: Nicht weniger müssen wir produzieren, sondern verschwenderisch und in technischen und biologischen Kreisläufen. Eine ökologisch-industrielle Revolution steht uns bevor, mit der Natur als Vorbild. Und was die beiden Fachleute in anschaulicher Weise darbieten, ist keineswegs nur graue Theorie, sondern das Ergebnis eigener praktischer Erfahrungen: Michael Braungart und William McDonough erproben seit Jahren mit Firmen wie Ford, Nike, Unilever und BP erfolgreich die Realisierbarkeit ihrer Ideen." -- Herausgeber.

Einfach intelligent produzieren

cradle to cradle: die Natur zeigt, wie wir die Dinge besser machen können

Author: Michael Braungart,William McDonough

Publisher: N.A

ISBN: 9783442761838

Category: Umweltverträgliches Produkt - Kreislaufwirtschaft

Page: 236

View: 8707

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Cradle to Cradle

Remaking the Way We Make Things

Author: William McDonough,Michael Braungart

Publisher: Vintage Books

ISBN: 9780099535478

Category: Political Science

Page: 192

View: 9617

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'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective. Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

Cradle to Cradle

(Patterns of the Planet)

Author: Michael Braungart,William McDonough

Publisher: Random House

ISBN: 140702132X

Category: Technology & Engineering

Page: 208

View: 1827

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Recycling is good, isn’t it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism. "Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

The Upcycle

Beyond Sustainability--Designing for Abundance

Author: William McDonough,Michael Braungart

Publisher: North Point Press

ISBN: 1429969059

Category: Nature

Page: 256

View: 3595

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From the authors of Cradle to Cradle, we learn what's next: The Upcycle The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us. The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.

Plan B 4.0

So retten wir unsere Welt!

Author: Lester Russell Brown

Publisher: N.A

ISBN: 9783897063075

Category:

Page: 359

View: 8412

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Adoptionsfaktoren der Cradle-to-Cradle-Implementierung in Deutschland

Eine explorative Untersuchung anhand qualitativer Interviews

Author: Nadine Stein

Publisher: BoD – Books on Demand

ISBN: 3741270032

Category: Social Science

Page: 196

View: 2859

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Die Implementierung des Cradle-to-Cradle-Konzepts kann einen entscheidenden Beitrag zur Entwicklung langfristig tragbarer Wirtschafts- und Konsummuster leisten. Dennoch wird dem Konzept speziell in Deutschland große Skepsis entgegengebracht. Warum findet es in einem Land, das als Innovationsschmiede und Vorreiternation der Nachhaltigkeit gehandelt wird, so wenig Anklang? Inwieweit tragen das politisch-rechtliche Umfeld, die Kommunikationsstrukturen rund um den Cradle-to-Cradle-Ansatz oder die kulturellen Rahmenbedingungen zur deutschen Zurückhaltung bei der Implementierung bei? Welche Erkenntnisse und Empfehlungen lassen sich daraus für eine nachhaltige Entwicklung und das nach wie vor bestehende Umsetzungsdefizit von Nachhaltigkeitsinnovationen ableiten? Die Autorin führte neben einer intensiven Auseinandersetzung mit dem theoretischen Kontext Interviews mit zehn ausgewiesenen Experten aus der Praxis und kommt am Ende zu dem Schluss, dass es zur Umsetzung einer derart radikalen Innovation mehr bedarf als des Willens zu technischem Fortschritt.

The Sustainable Urban Development Reader

Author: Timothy Beatley

Publisher: Psychology Press

ISBN: 9780415311861

Category: Architecture

Page: 348

View: 7819

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Bringing together classic readings from a wide variety of sources, this key book investigates how our cities and towns can become more sustainable. Thirty-eight selections span issues such as land use planning, urban design, transportation, ecological restoration, economic development, resource use and equity planning. Section introductions outline the major themes, whilst the editors' introductions to the individual writings explain their interest and significance to wider debates. Additional sections present twenty-four case studies of real-world sustainable urban planning examples, sustainability planning exercises, and further reading. Providing background in theory, practical application, and vision, in a clear, accessible format, The Sustainable Urban Development Reader is an essential resource for students, professionals, and indeed anyone interested in the future of urban environments.

Sustainable Graphic Design

Tools, Systems and Strategies for Innovative Print Design

Author: Wendy Jedlicka

Publisher: John Wiley & Sons

ISBN: 9780470640272

Category: Design

Page: 528

View: 5691

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The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition

Waste to Wealth

The Circular Economy Advantage

Author: Peter Lacy,Jakob Rutqvist

Publisher: Springer

ISBN: 1137530707

Category: Business & Economics

Page: 264

View: 5707

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Waste to Wealth proves that 'green' and 'growth' need not be binary alternatives. The book examines five new business models that provide circular growth from deploying sustainable resources to the sharing economy before setting out what business leaders need to do to implement the models successfully.

Green, Greener, Greenest

A Practical Guide to Making Eco-Smart Choices a Part of Your Life

Author: Lori Bongiorno

Publisher: Penguin

ISBN: 1101203439

Category: Nature

Page: 336

View: 1119

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How green can you be? Green: Drive the speed limit Greener: Drive a fuel-efficient car Greenest: Bike or walk The perfect guide to help readers decide how to best spend their time and money to protect the environment, Green, Greener, Greenest offers flexible tips for everyday living, all categorized as "green," "greener," and "greenest." Cutting through the labeling and the hype, it helps readers choose the advice that fits their schedule, their budget, and their interests, with the understanding that there's never one "right way" to make a difference. This indispensable resource will grow with readers-whether a novice in green living or a veteran environmentalist-as their interests and needs change over time.

When Technology Fails

A Manual for Self-Reliance, Sustainability, and Surviving the Long Emergency, 2nd Edition

Author: Matthew Stein

Publisher: Chelsea Green Publishing

ISBN: 1603580956

Category: House & Home

Page: 493

View: 4106

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There’s never been a better time to “be prepared.” Matthew Stein’s comprehensive primer on sustainable living skills—from food and water to shelter and energy to first-aid and crisis-management skills—prepares you to embark on the path toward sustainability. But unlike any other book, Stein not only shows you how to live “green” in seemingly stable times, but to live in the face of potential disasters, lasting days or years, coming in the form of social upheaval, economic meltdown, or environmental catastrophe. When Technology Fails covers the gamut. You’ll learn how to start a fire and keep warm if you’ve been left temporarily homeless, as well as the basics of installing a renewable energy system for your home or business. You’ll learn how to find and sterilize water in the face of utility failure, as well as practical information for dealing with water-quality issues even when the public tap water is still flowing. You’ll learn alternative techniques for healing equally suited to an era of profit-driven malpractice as to situations of social calamity. Each chapter (a survey of the risks to the status quo; supplies and preparation for short- and long-term emergencies; emergency measures for survival; water; food; shelter; clothing; first aid, low-tech medicine, and healing; energy, heat, and power; metalworking; utensils and storage; low-tech chemistry; and engineering, machines, and materials) offers the same approach, describing skills for self-reliance in good times and bad. Fully revised and expanded—the first edition was written pre-9/11 and pre-Katrina, when few Americans took the risk of social disruption seriously—When Technology Fails ends on a positive, proactive note with a new chapter on "Making the Shift to Sustainability," which offers practical suggestions for changing our world on personal, community and global levels.

Southern Innovator Magazine from 2012 to 2014

A compilation of documents from the magazine's recent years

Author: David South, Editor and Writer

Publisher: DSConsulting

ISBN: N.A

Category: Business & Economics

Page: 110

View: 9533

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Launched in May 2011, the new global magazine Southern Innovator is about the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs). They are the innovators. Issue 1 covered the theme of mobile phones and information technology. Issue 2 covered the theme of youth and entrepreneurship. Issue 3 covered the theme of agribusiness and food security. Issue 4 covered the theme of cities and urbanization. Issue 5 covers the theme of waste and recycling. Follow the magazine on Twitter @SouthSouth1. If you would like hard copies of the magazine for distribution, then please contact the United Nations Office for South-South Cooperation in New York, USA (www.southerninnovator.org). Learn about the Global South-South Development Expo here: www.southsouthexpo.org. Also contact us about opportunities to sponsor the magazine here: [email protected] Sponsors help us to print and distribute more copies.

Environmentally Responsible Design

Green and Sustainable Design for Interior Designers

Author: Louise Jones

Publisher: John Wiley & Sons

ISBN: 0471761311

Category: Architecture

Page: 432

View: 8729

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At last, there's an authoritative guide to help interior designers apply green- building and sustainability applications to their environments. Sustainable Interior Design expertly introduces the principles of environmentally responsible design for interior environments. This useful reference provides beginning designers and experienced professionals alike with a comprehensive survey that coverers everything from theoretical approaches to current practices. It helps designers understand the environmentally responsible approach and make design decisions that are ethical and do not harm the world?s environment.

Oko-Kapitalismus

Die Industrielle Revolution Des 21. Jahrhunderts

Author: Paul Hawken,Amory B. Lovins,L. Hunter Lovins

Publisher: New Media German Language

ISBN: 9781400039418

Category: Business & Economics

Page: 512

View: 4260

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In "Oko- Kapitalismus, three top strategists show how leading hedge companies are practicing "a new type of industrialism" that is more efficient and profitable, while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write. Die Wirtschaftsstragien der Zukunft werden sich an der effizienten Nutzung natuerlicher Ressourcen orientieren. Sie werden damit nicht nur umweltbedingte und soziale Probleme loesen, sondern auch Wohlstand bringen. Seit Mitte des 18. Jahrhunderts haben wir Menschen die Natur in groesserem Umfang zerstoert als in allen historischen Epochen davor. Saemtliche lebenden Systeme, die Waelder und Grasflaechen, die Savannen und Steppen, die Fluesse und Meere, die Korallenriffe und die Atmosphaere befinden sich in einem Zustand hoechster Gefaehrdung. Nicht nur die erneuerbaren Ressourcen drohen sich zu erschoepfen, das Leben selbst befindet sich auf dem Rueckzug. Wir laufen Gefahr, das natuerliche Kapital der Erde zu verlieren. Fuer Paul Hawken, Amory Lovins und Hunter Lovins offenbaren sich in dieser Entwicklung die Schatten der industriellen Revolution des 19. Jahrhunderts, die zwar zu einer ungeheuren Steigerung der Produktivitaet des einzelnen fuehrte, am Ende jedoch in einen Krieg gegen die Naturmuendete. Was die Autoren fordern, ist ein radikales Umdenken in Richtung auf eine neue Form des Wirtschaftens, in der die Dienstleistungen der Natur nicht ignoriert werden. Die Dienste, die uns die natuerlichen Systeme leisten, sind vielfaeltig. Ein Wald etwa liefert nicht nur Holz. Er bindet auch Kohlendioxid, schuetzt vor UEberschwemmungen, speichert Naehrstoffe in seinem Boden und vieles mehr. Dass wir uns verhalten haben, als waeren diese Dienste wertlos, fuehrt zu einem grossen Desaster. In Wahrheit naemlich ist der Wert dieser Dienstleistungen geradezu unendlich. Keine Technik kann das lebenserhaltende, hochintelligente und komplexe System des Planeten ersetzen. Wuerden wir jedoch tatsaechlich einen Preis ansetzen, dann beliefe sich der Wert der Dienstleistungen des natuerlichen Kapitalstocks, der jedes Jahr direkt in die Gesellschaft fliesst, auf 33 Billionen Dollar. Der natuerliche Kapitalstock selbst waere mit 400 bis 500 Billionen Dollar zu veranschlagen. Aus diesen Zahlen wird deutlich, wie verantwortungslos und verschwenderisch wir in der Vergangenheit gewirtschaftet haben. Paul Hawken, Amory Lovins und Hunter Lovins stellen dem industriellen Kapitalismus ihr Konzept des Oko-Kapitalismus gegenueber, in dem allen Formen des Kapitals ein Wert zuerkannt wird. Die Dienstleistungen der Umwelt sind in diesem System kein zu vernachlaessigender Produktionsfaktor mehr, sondern werden als die Basis angesehen, die den gesamten Wirtschaftsprozess aufrechterhaelt. Innerhalb von 50 Jahren koennten sich der Lebensstandard weltweit verdoppeln, der Ressourcenverbrauch um 80 Prozent zurueckgehen, der Kohlendioxidgehalt der Atmosphaere zum ersten Mal seit 200 Jahren sinken und Arbeit fueralle geschaffen werden. Was die Autoren beschreiben, ist kein Utopia, sondern eroeffnet sich als reale Moeglichkeit. So wie es vor 300 Jahren als unmoeglich angesehen worden waere, dass ein Mensch die Arbeit von hundert vollbringen kann, so mag es heute unrealistisch erscheinen, dass wir die Produktivitaet unserer Ressourcen um den Faktor Hundert steigern koennen. Und doch gibt es bereits Ansaetze fuer diese neue industrielle Revolution. In ihrem Buch haben die Autoren eine enorme Fuelle von Beispielen zusammengetragen, die zeigen, dass ein effizientes Wirtschaften moeglich ist. Sie berichten von technischen Innovationen sowie von neuen Formen der Organisation und der Produktion. Anhand von Konzepten und Loesungsvorschlaegen legen sie dar, wie industrielle Prozesse in Kreislaeufen gestaltet werden koennen, die weit ueber das blosse Recyceln von Altpapier und Glas hinausgehen.