Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author: Ed Catmull,Amy Wallace

Publisher: Random House

ISBN: 0679644504

Category: Business & Economics

Page: 368

View: 3102

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NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.” Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin From the Hardcover edition.

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author: Ed Catmull,Amy Wallace

Publisher: Random House Canada

ISBN: 0307361195

Category: Business & Economics

Page: 352

View: 2263

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From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author: Ed Catmull

Publisher: Random House

ISBN: 1448126282

Category: Business & Economics

Page: 368

View: 8563

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As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’

The Pixar Touch

Author: David A. Price

Publisher: Vintage

ISBN: 0307269507

Category: Business & Economics

Page: 320

View: 5852

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A Wall Street Journal Best Book of the Year The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown. With an Updated Epilogue

To Pixar and Beyond

My Unlikely Journey with Steve Jobs to Make Entertainment History

Author: Lawrence Levy

Publisher: Houghton Mifflin Harcourt

ISBN: 054473419X

Category: Business & Economics

Page: 272

View: 9261

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“Lovely and surprising . . . This delightful book is about finance, creative genius, workplace harmony, and luck.”—Fortune ”Enchanting,”—New York Times “I love this book! I think it is brilliant.”—Ed Catmull, cofounder and president of Pixar Animation, president of Disney Animation, and coauthor of the bestseller Creativity Inc. The revelatory saga of Pixar’s rocky start and improbable success After Steve Jobs was dismissed from Apple in the early 1990s, he turned his attention to a little‐known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard‐trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Levy offers a masterful, firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar’s story offers profound lessons that can apply to many aspects of our lives. “Part business book and part thriller—a tale that’s every bit as compelling as the ones Pixar tells in its blockbuster movies. It’s also incredibly inspirational, a story about a team that took big risks and reaped the rewards . . . I loved this book and could not put it down.”—Dan Lyons, best-selling author of Disrupted “A natural storyteller, Levy offers an inside look at the business and a fresh, sympathetic view of Jobs.”—Success Magazine An Amazon Best Book of 2016 in Business & Leadership • A top pick on Fortune’s Favorite Booksof 2016 • A 2017 Axiom Business Book Award winner in Memoir/Biography

Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground

Author: Bill Capodagli,Lynn Jackson

Publisher: McGraw Hill Professional

ISBN: 0071664378

Category: Business & Economics

Page: 224

View: 905

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“Details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.” Ken Blanchard, coauthor of The One Minute Manager® and Helping People Win at Work Unleash Pixar-style creativity in any organization! Authors of the business classic The Disney Way, Bill Capodagli and Lynn Jackson take a behind-the-scenes look at the company built upon the “magic” of Disney. Readers of this concise and accessible book will learn how to apply Pixar’s secrets of success, which include the company’s ability to turn visions into clear directives and its remarkable focus on detail, which translates into products of the utmost quality. Other lessons include how to hire creative people and always challenging the status quo.

To Infinity and Beyond!

The Story of Pixar Animation Studios

Author: Karen Paik

Publisher: Chronicle Books

ISBN: 1452147655

Category: Performing Arts

Page: 320

View: 1215

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In 1986, gifted animator John Lasseter, technology guru Ed Catmull, and visionary Steve Jobs founded Pixar Animation Studios. Their goal: create a computer animated feature, despite predictions that it could never be done. An unprecedented catalog of blockbuster films later, the studio is honoring its history in this deluxe volume. From its fledgling days under George Lucas to ten demanding years creating Toy Story to the merger with Disney, each milestone is vibrantly detailed. Interviews with Pixar directors, producers, animators, voice talent, and industry insiders, as well as concept art, storyboards, and snapshots illuminate a history that is both definitive and enthralling.

Let the Elephants Run

Unlock Your Creativity and Change Everything

Author: David Usher

Publisher: House of Anansi

ISBN: 1770898697

Category: Business & Economics

Page: 256

View: 8947

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At David Usher’s company, CloudID Creativity Labs, there is a sign on the wall that reads: “Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for creativity, where big ideas can form and our imagination can run free. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio. Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes? Usher empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution. Let the Elephants Run is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways.

Scaling Up Excellence

Getting to More Without Settling for Less

Author: Robert I. Sutton,Huggy Rao

Publisher: Crown Business

ISBN: 0385347030

Category: Business & Economics

Page: 368

View: 6204

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Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

The Way of the SEAL

Think Like an Elite Warrior to Lead and Succeed

Author: Mark Divine,Allyson Edelhertz Machate

Publisher: Penguin

ISBN: 1621451100

Category: Business & Economics

Page: 208

View: 8314

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In the Way of the SEAL, ex-Navy Commander Mark Divine reveals exercises, meditations and focusing techniques to train your mind for mental toughness, emotional resilience and uncanny intuition. Along the way you’ll reaffirm your ultimate purpose, define your most important goals, and take concrete steps to make them happen. A practical guide for businesspeople or anyone who wants to be an elite operator in life, this book will teach you how to: · Lead from the front, so that others will want to work for you · Practice front-sight focus, the radical ability to focus on one thing until victory is achieved · Think offense, all the time, to eradicate fear and indecisiveness · Smash the box and be an unconventional thinker so you’re never thrown off-guard by chaotic conditions · Access your intuition so you can make “hard right” decisions · Achieve twenty times more than you think you can · and much more Blending the tactics he learned from America’s elite forces with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL, and take charge of your destiny at work, home and in life.

Words That Work

It's Not What You Say, It's What People Hear

Author: Frank Luntz

Publisher: Hachette Books

ISBN: 1401385745

Category: Language Arts & Disciplines

Page: 368

View: 5318

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Connection Culture

The Competitive Advantage of Shared Identity, Empathy, and Understanding at Work

Author: Michael Lee Stallard

Publisher: American Society for Training and Development

ISBN: 1607284995

Category: Business & Economics

Page: 160

View: 1022

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Human connection affects much more than the bottom line. Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. Michael Lee Stallard’s Connection Culture provides a fresh way of thinking about leadership and offers recommendations for how to tap into the power of human connection. If you want to begin fostering a connection culture in your organization, this book is your game-changing opportunity. Stop undermining performance and take the first step toward change that will give your organization, your team, and all whom you lead a true competitive advantage. Inspiring and practical, this book challenges you to set the performance bar high and to keep reaching. In this book you will learn how to: foster a connection culture emulate best practices of connected workplaces like those at Pixar and Duke University’s men’s basketball team boost vision, value, and voice within your organization.

The Shoreline of Wonder

On Being Creative

Author: Austin Hill Shaw

Publisher: N.A

ISBN: 9780985480011

Category: Creation (Literary, artistic, etc.)

Page: 200

View: 1514

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Summary - Creativity Inc.

By Ed Catmull - Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Author: E. Z. - Summary

Publisher: Createspace Independent Publishing Platform

ISBN: 9781542617147

Category:

Page: 40

View: 817

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Creativity Inc. A Complete Summary! Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a book written by Ed Catmull and Amy Wallace. As of 2014, Catmull, co-founder of Pixar Animation Studios, had been honored with five Academy Awards and a lifetime achievement award in computer graphics. Amy Wallace is a journalist whose work has been published in magazines like GQ, Wired, the New Yorker and the New York Times Magazine. This means the book was written by two people who are very experienced in their chosen fields. With this expertise, Creativity, Inc. could hardly go wrong. The book is focused on the authors' explanations and advice for how to have a good, productive, and enthusiastic team. That is very important if someone wants to start a business that will be successful in the long run. This book is about how to build a creative and cohesive team; this summary will cover the main points on developing these conditions. After this, the summary we will analyze the book, and discuss the authors' writing style and other topics of interest. After that, we will have a short quiz regarding information from the summary, and we will provide answers to the quiz next. Then, we'll have a conclusion to review everything we have learned. So let's get to business. Here Is A Preview Of What You Will Get: A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Creativity, Inc.

The Self-Made Billionaire Effect

How Extreme Producers Create Massive Value

Author: John Sviokla,Mitch Cohen

Publisher: Penguin UK

ISBN: 0241971519

Category: Business & Economics

Page: 256

View: 7280

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Discover and cultivate the secret traits of self-made billionaires with THE SELF-MADE BILLIONAIRE EFFECT by John Sviokla and Mitch Cohen Imagine what Atari might have achieved if Steve Jobs had stayed there. Or what Steve Case could have done for Pepsi if he hadn't left for a start-up that eventually became AOL. Scores of billionaires worked for established corporations before they struck out on their own. People like Michael Bloomberg and Mark Cuban went on to build iconic household brands. Why didn't their former employers hang onto to these people? And why are most big companies unable to create as much value as the world's 800 self-made billionaires? Billionaires aren't necessarily luckier, smarter or harder working than the rest of us - and they rarely build something brand-new. The key difference is their mindset. They redefine what's possible - and they are critical to any company looking to create massive value. The Self-Made Billionaire Effect breaks down the five critical habits of massive value-creators, so you can learn how to identify, encourage, and retain them - and even become one yourself. It will forever change the way you think about talent and business value. John J. Sviokla is the head of Global Thought Leadership with PricewaterhouseCoopers. He is a frequent speaker on innovation, growth, and customer behavior. In addition to working with clients, John serves on PwC's Advisory Leadership Group and Global Thought Leadership Council. He was on the faculty of the Harvard Business School for ten years and has written for Harvard Business Review, The Wall Street Journal, Financial Times, and Sloan Management Review. Mitch Cohen is PwC's Vice Chairman. During his 33 years at the firm and 20 years as a partner, Cohen has held a variety of leadership roles and served numerous Fortune 500 clients.

The Cabinet of Curiosities

36 Tales Brief & Sinister

Author: Stefan Bachmann,Katherine Catmull,Claire Legrand,Emma Trevayne

Publisher: Harper Collins

ISBN: 0062313150

Category: Juvenile Fiction

Page: 496

View: 8809

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A collection of thirty-six forty eerie, mysterious, intriguing, and very short stories by the acclaimed authors Stefan Bachmann, Katherine Catmull, Claire LeGrand, and Emma Trevayne. The Cabinet of Curiosities is perfect for fans of Alvin Schwartz's Scary Stories to Tell in the Dark and anyone who relishes a good creepy tale. Great for reading alone or reading aloud at camp or school! The book features an introduction and commentary by the authors and black-and-white illustrations throughout.

The Inspiratorium

Author: Anthony Tasgall

Publisher: LID Publishing

ISBN: 1911498460

Category:

Page: 304

View: 8824

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Welcome to The Inspiratorium - a place where ideas come to meet, grow, evolve and flourish. Crammed full of thinkers, thoughts and their distilled wisdom, this is a book that will develop and accelerate yours. Flitting between the poles of science and art, quantum physics and epic poetry, philosophy and football, ancient history and artificial intelligence, this little book is a web of connections, of jumps and leaps that will take you to different places and areas that will intrigue and inspire. Open yourself to randomness, serendipity, spontaneity ...take a leap into the unknown ...welcome to The Inspiratorium!

Seducing Strangers

How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

Author: Josh Weltman

Publisher: Workman Publishing

ISBN: 0761184198

Category: Business & Economics

Page: 208

View: 9021

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The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm

The Greater Goal

Connecting Purpose and Performance

Author: Ken Jennings,Heather Hyde,Ken Blanchard

Publisher: Berrett-Koehler Publishers

ISBN: 1609942884

Category: Business & Economics

Page: 168

View: 6471

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One of the most powerful forces on Earth is an organization fully aligned, individual by individual, team by team, to achieve mutual success. In this vivid business story, Ken Jennings and Heather Hyde provide a road map to guide leaders through the process of engaging employees at all levels of the organization to find the deeper meaning and higher purposes of their work. Learning these methods is Alex Beckley, a leader who receives a wake-up call that inspires him to live and lead differently. He discovers how to invite his coworkers to join a cause, not just a company--to commit to a Greater Goal--and lead the process of shared goal achievement. Alex learns the Star Model, a process encompassing five practices that can help you discover and deliver on your own purpose and passions, in alignment with many others, to accomplish something good and great. Come along on the adventure!