Focus Groups

A Practical Guide for Applied Research

Author: Richard A. Krueger

Publisher: SAGE Publications

ISBN: 1483365220

Category: Social Science

Page: 280

View: 2240

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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” ? —Theresa Carilli, Purdue University Calumet

Focus Groups

A Practical Guide for Applied Research

Author: Richard A. Krueger,Mary Anne Casey

Publisher: SAGE Publications

ISBN: 1483354091

Category: Social Science

Page: 280

View: 4143

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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” ? —Theresa Carilli, Purdue University Calumet

Focus Groups

A Practical Guide for Applied Research

Author: Richard A. Krueger,Mary Anne Casey

Publisher: SAGE

ISBN: 1412969476

Category: Political Science

Page: 219

View: 2420

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The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations. Key Features Offers the latest on telephone and Internet focus groups Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results. Gives solid information on organizational focus groups Presents ways on how to recruit participants to the focus group Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results. Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information. Intended Audience This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.

Focus Group Methodology

Principle and Practice

Author: Pranee Liamputtong

Publisher: SAGE Publications

ISBN: 1847879098

Category: Social Science

Page: 224

View: 8587

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A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Moderating Focus Groups

A Practical Guide for Group Facilitation

Author: Thomas L. Greenbaum

Publisher: SAGE Publications

ISBN: 1506320562

Category: Social Science

Page: 264

View: 1276

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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Focus Groups

From Structured Interviews to Collective Conversations

Author: George Kamberelis,Greg Dimitriadis

Publisher: Routledge

ISBN: 0415692261

Category: Education

Page: 113

View: 5421

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Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes—from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.

Moderating Focus Groups

Author: Richard A. Krueger

Publisher: SAGE Publications

ISBN: 1506320600

Category: Social Science

Page: 136

View: 8218

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This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Focus Groups

Theory and Practice

Author: David W. Stewart,Prem N. Shamdasani

Publisher: SAGE Publications

ISBN: 148332396X

Category: Social Science

Page: 224

View: 5686

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The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.

Cognitive Interviewing

A Tool for Improving Questionnaire Design

Author: Gordon B. Willis

Publisher: SAGE Publications

ISBN: 1483389308

Category: Social Science

Page: 352

View: 7197

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The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.

Collecting Qualitative Data

A Field Manual for Applied Research

Author: Greg Guest,Emily E. Namey,Marilyn L. Mitchell

Publisher: SAGE

ISBN: 1412986842

Category: Science

Page: 355

View: 8500

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Providing a practical and step-by-step guide to collecting and and managing qualitative data, this book focuses on the three most often used forms of qualitative methods: participant observation, in-depth interviews, and focus groups. Designed to be very applied, this textbook includes many checklists and tips for how to use each technique while doing research. It also includes numerous real-life examples and cases so that the reader will benefit from seeing the broader picture. Collecting Qualitative Data: A Field Manual is intended both for beginning researchers and the more experienced research collector.

Grounded Theory

A Practical Guide

Author: Melanie Birks,Jane Mills

Publisher: SAGE

ISBN: 1473917069

Category: Social Science

Page: 208

View: 1485

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This highly practical book introduces the whole range of grounded theory approaches, providing a comprehensive description of the strategies and techniques employed in this methodology. Unlike most existing books in this area, it is not written from a particular philosophical standpoint, and is the ideal first introduction for any student or researcher looking to use grounded theory in their analysis for the first time. Birks and Mills’ accessible and highly-readable text is driven by practical case examples throughout to help the reader get to grips with the process of doing grounded theory analysis for themselves. The book deploys a variety of educational activities to guide readers through both the principles and the application of grounded theory, making this an ideal starter text for those new to the approach. This updated second edition: guides the reader through each step of the grounded theory process clearly explains how to memo effectively, using examples includes a chapter which explains the difference between data generation and collection features information on how to use digital resources to manage data discusses the philosophy and ethics of grounded theory within the qualitative paradigm. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Researching Children's Experience

Approaches and Methods

Author: Sheila Greene,Diane Hogan

Publisher: SAGE

ISBN: 1847877257

Category: Psychology

Page: 304

View: 506

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`Strongly recommended as it provides a very useful overview of a range of methods, mainly textual, for exploring children's experiences. These accounts are placed well in the broader conceptual frameworks concerning both methodologies and ethical considerations' - Educational Review How should the researcher approach the sensitive subject of the child? What are the ethical issues involved in researching children's experiences? In essays written by a collection of key, international authors, Researching Children's Experience addresses these questions, and examines up-to-date methodological and conceptual approaches to researching children. This book is a practical, comprehensive and interdisciplinary guide for advanced students and researchers, exploring a range of studies, and the theoretical and ethical motivations behind them. The book is divided into three coherent sections: - Conceptual, methodological and ethical issues in researching children's experiences. - Methods for conducting research with children. - The generation and analysis of text. Researching Children's Experience provides examples of how researchers from a variety of social science perspectives have set about carrying out research into children's experience. Useful to students embarking on a research project, and to experienced researchers wishing to explore new methods, Greene and Hogan's book is an essential addition to anyone doing research on children. It will be especially useful to those in developmental psychology, education, nursing and other disciplines interested in studying children's experience.

The SAGE Handbook of Social Research Methods

Author: Pertti Alasuutari,Leonard Bickman,Julia Brannen

Publisher: SAGE

ISBN: 1473971268

Category: Social Science

Page: 648

View: 5803

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The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. The volume maintains that there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions research design and analysis. The book also includes several chapters that describe historical and current directions in social research, debating crucial subjects such as qualitative versus quantitative paradigms, how to judge the credibility of types of research, and the increasingly topical issue of research ethics. The Handbook serves as an invaluable resource for approaching research with an open mind. This volume maps the field of social research methods using an approach that will prove valuable for both students and researchers.

Focus Group Interviews in Education and Psychology

Author: Sharon Vaughn,Jeanne Shay Schumm,Jane M. Sinagub

Publisher: SAGE

ISBN: 9780803958937

Category: Education

Page: 173

View: 4146

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While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed.

Moderating to the Max

A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews

Author: Jean Bystedt,Siri Lynn,Deborah Potts

Publisher: Paramount Market Pub

ISBN: 9780983043621

Category: Business & Economics

Page: 143

View: 4160

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A must have for qualitative researchers, Moderating to the Max includes step-by-step scripts and guidelines for the use of techniques used to elicit information from consumers in all types of group and one-on-one interview situations. Techniques covered include "hats", debate, product sort, collage, drawing, storytelling, mindmapping, visualization, laddering, line-up, four square, analogy, pass the doodle, personification, picture decks, word bubbles, and free association. A handy guide alerts the user to the situations in which different types of techniques should be used. There are templates for the reader to copy for use in various situations.

Focus Group Research

Author: Martha Ann Carey,Jo-Ellen Asbury

Publisher: Routledge

ISBN: 1315428369

Category: Psychology

Page: 118

View: 4431

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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

Focus Groups

A Practical Guide for Applied Research

Author: Richard A. Krueger,Mary Anne Casey

Publisher: SAGE

ISBN: 9780761920717

Category: Social Science

Page: 215

View: 7161

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Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

The Focus Group Guidebook

Author: David Morgan,Richard A. Krueger

Publisher: SAGE

ISBN: 9780761908180

Category: Medical

Page: 103

View: 6274

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Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

Applied Research Design

A Practical Guide

Author: Terry Elizabeth Hedrick,Leonard Bickman,Debra J. Rog

Publisher: SAGE Publications

ISBN: 1506319440

Category: Social Science

Page: 152

View: 7839

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To help researchers and students make the transition from the classroom and laboratory to research in the `real world,' the authors reveal the pitfalls and suggest strategies to overcome problems in the design and planning of applied research. With a focus on how to refine research questions as real world events force deviations from the original research plan, they discuss how to study and monitor program implementation and statistical power analysis. They also explore how to assess the human and material resources that will be needed at different times while conducting an applied research design to facilitate the management of data collection, analysis, and interpretation.

Doing Qualitative Research Online

Author: Janet E. Salmons

Publisher: SAGE

ISBN: 1473934192

Category: Social Science

Page: 240

View: 3144

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Lecturers, request your electronic inspection copy Qualitative researchers can now connect with participants online to collect deep, rich data and generate new understandings of contemporary research phenomena. Doing Qualitative Research Online gives students and researchers the practical and scholarly foundations needed to gain digital research literacies essential for designing and conducting studies based on qualitative data collected online. The book will take a broad view of methodologies, methods and ethics, covering: Ethical issues in research design and ethical relationships with participants Designing online qualitative studies Collecting qualitative data online through interviews, observations, participatory and arts-based research and a wide range of posts and documents. Analyzing data and reporting findings Written by a scholar-practitioner in e-learning and online academia with 15 years’ experience, this book will help all those new to online research by providing a range of examples and illustrations from published research. The text and accompanying materials will offer discussion and assignment ideas for ease of adoption.