No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

Author: Dan S. Kennedy,Kim Walsh-Phillips

Publisher: Entrepreneur Press

ISBN: 161308322X

Category: Business & Economics

Page: 262

View: 2222

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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Awareness Campaigns Are Stupid

And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing

Author: Kim Walsh-Phillips

Publisher: I&k Publishing

ISBN: 9780615641744

Category:

Page: 120

View: 8543

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Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion

Introduction to Industrial Organization

Author: Luís M. B. Cabral

Publisher: MIT Press

ISBN: 9780262032865

Category: Business & Economics

Page: 354

View: 4994

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Since the 1980s, the study of industrial organization - the analysis of imperfectly competitive markets - has grown substantially. Using examples from both within and outside the United States, this book provides an introduction to industrial organization.

Ours to Hack and to Own

The Rise of Platform Cooperativism, A New Vision for the Future of Work and a Fairer Internet

Author: Trebor Scholz,Nathan Schneider

Publisher: OR Books

ISBN: 1682190633

Category: Computers

Page: 2522

View: 6945

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Real democracy and the Internet are not mutually exclusive. Here, for the first time in one volume, are some of the most cogent thinkers and doers on the subject of the cooptation of the Internet, and how we can resist and reverse the process. The activists who have put together Ours to Hack and to Own argue for a new kind of online economy: platform cooperativism, which combines the rich heritage of cooperatives with the promise of 21st-century technologies, free from monopoly, exploitation, and surveillance. The on-demand economy is reversing the rights and protections workers fought for centuries to win. Ordinary Internet users, meanwhile, retain little control over their personal data. While promising to be the great equalizers, online platforms have often exacerbated social inequalities. Can the Internet be owned and governed differently? What if Uber drivers set up their own platform, or if a city’s residents controlled their own version of Airbnb? This book shows that another kind of Internet is possible—and that, in a new generation of online platforms, it is already taking shape. Included in this volume are contributions from Michel Bauwens, Yochai Benkler, Francesca Bria, Susie Cagle, Miriam Cherry, Ra Criscitiello, John Duda, Marina Gorbis, Karen Gregory, Seda Gürses, Steven Hill, Dmytri Kleiner, Vasilis Kostakis, Brendan Martin, Micky Metts, Kristy Milland, Mayo Fuster Morell, Jessica Gordon Nembhard, Rachel O’Dwyer, Janelle Orsi, Michael Peck, Carmen Rojas, Douglas Rushkoff, Saskia Sassen, Juliet Schor, Palak Shah, Tom Slee, Danny Spitzberg, Arun Sundararajan, Astra Taylor, Cameron Tonkinwise, McKenzie Wark, and Caroline Woolard.

Sapiens

A Brief History of Humankind

Author: Yuval Noah Harari

Publisher: Signal

ISBN: 9780771038518

Category:

Page: 464

View: 9761

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Destined to become a modern classic in the vein of Guns, Germs, and Steel, Sapiens is a lively, groundbreaking history of humankind told from a unique perspective. 100,000 years ago, at least six species of human inhabited the earth. Today there is just one. Us. Homo Sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr. Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical -- and sometimes devastating -- breakthroughs of the Cognitive, Agricultural, and Scientific Revolutions. Drawing on insights from biology, anthropology, palaeontology, and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power...and our future.

The 4-Hour Work Week

Escape the 9-5, Live Anywhere and Join the New Rich

Author: Timothy Ferriss

Publisher: Random House

ISBN: 1446490599

Category: Business & Economics

Page: 416

View: 4830

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A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: * How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want * How blue-chip escape artists travel the world without quitting their jobs * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist * How to trade a long-haul career for short work bursts and frequent 'mini-retirements'. This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

The One Hour Content Plan

The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

Author: Meera Kothand

Publisher: Createspace Independent Publishing Platform

ISBN: 9781974415700

Category: Blogs

Page: 148

View: 6799

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Does any of this sound like you? 1. You never know what to write On most days you struggle to come up with blog post ideas and haven't planned in advance what your content is going to be about. You're always looking to fill a publishing queue. 2. You chase after content trends You go after what you think will make your post go viral or get more shares. There isn't necessarily a thread in any of your content pieces. 3. Your content doesn't have a strong link to the products or services you offer You're not sure how to create content to promote your products or services. If you're nodding yes to any of the above, The 1- Hour Content Plan will help you generate countless ideas. To be exact, a full year's worth of traffic building and sales boosting content ideas in 60 minutes or less. Here's what's packed in this how-to guide: Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again. 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!) The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No "whishy-washy" ideas. No guessing. 8 MUST-NOT neglect elements that either make or break your blog posts and how to optimize each of them. The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content. Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas... You know exactly what to create, when and what results it'll drive. Your offers (paid and free) become seductive magnets of YES! that readers cannot resist. Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence... That's the power of a content strategy and the promise behind the 'One Hour Content Plan.' Intrigued yet? Then scroll to the top and click or tap "Buy Now". Get your content to work harder for you with the One Hour Content Plan!

Ultimate Guide to Instagram for Business

Author: Kim Walsh-Phillips

Publisher: Ultimate

ISBN: 9781599186023

Category: Business & Economics

Page: 281

View: 4563

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Social media marketing expert and strategist Kim Walsh-Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with their target audience, and ultimately drive sales. Walsh-Phillips shares a measurable, profitable, and easy-to-use direct-response game plan that will help make the most of this hot and trending social media platform. * Contributions from marketing professionals with strong promotional platforms, media and audiences * Provides social media and branding how-to relative to small businesses without expectation of large budgets or staff

Launch

An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Author: Jeff Walker

Publisher: Morgan James Publishing

ISBN: 1630470171

Category: Business & Economics

Page: 206

View: 446

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Revealing the secrets to engineering success that will change the future of a business, an Internet entrepreneur offers a how-to manual for launching a successful product or business in an increasingly digital world.

Ultimate Guide to Facebook Advertising

How to Access 1 Billion Potential Customers in 10 Minutes

Author: Perry Marshall,Keith Krance,Thomas Meloche

Publisher: Entrepreneur Press

ISBN: 161308370X

Category: Business & Economics

Page: 421

View: 2320

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NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

The Hard Times Guide to Retirement Security

Practical Strategies for Money, Work, and Living

Author: Mark Miller

Publisher: John Wiley & Sons

ISBN: 9780470908341

Category: Business & Economics

Page: 223

View: 8711

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A timely guide to overcoming the retirement challenges we all face The Great Recession has placed a wake-up call to America's baby boomers. Many have not saved enough for retirement and have not taken a hard look at how many post-work years they may need to finance. Written in a straightforward and accessible style, The Hard Times Guide to Retirement Security tackles the tough questions about retirement in the new post-crash economy. Page by page, it puts retirement in perspective by touching on important issues such as insuring against the risk of outliving your assets, recalibrating damaged retirement portfolios, managing the risk of health-care expenses in retirement, and career strategies for workers who are 50 years old and up. Reveals how to boost lifetime income through better planning, and working just a few additional years Offers advice on how to hire a financial advisor whose first loyalty is to you, not Wall Street Discusses why you should rethink housing in the wake of the real estate crash Offers detailed advice on career reinvention, the 50+ job market and midlife entrepreneurship Engaging and informative, this practical guide provides the strategies needed for a truly fulfilling and secure retirement.

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Author: Alexander Osterwalder,Yves Pigneur

Publisher: John Wiley & Sons

ISBN: 1118656407

Category: Business & Economics

Page: 288

View: 2823

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

The Art of Game Design

A Book of Lenses, Second Edition

Author: Jesse Schell

Publisher: CRC Press

ISBN: 1466598646

Category: Computers

Page: 600

View: 7468

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Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.

Financial Peace Revisited

Author: Dave Ramsey,Sharon Ramsey

Publisher: Penguin

ISBN: 9780670032082

Category: Business & Economics

Page: 326

View: 7306

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A practical financial guide covers such topics as eliminating debt, investing simply, making sound financial decisions, and revolutionizing relationsips with the flow of money.

I Will Teach You To Be Rich

No guilt, no excuses - just a 6-week programme that works

Author: Ramit Sethi

Publisher: Hachette UK

ISBN: 1848944888

Category: Business & Economics

Page: 300

View: 7013

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I Will Teach You To Be Rich is a practical approach delivered with a non-judgemental style based on the four pillars of personal finance – banking, saving, budgeting and investing – and the wealth-building ideas of personal entrepreneurship. Witty, entertaining, wise and practical, Ramit Sethi explains how to automate your money flow - i.e. earn while sleeping, why your new best friend should be the taxman and how to beat banks and credit cards at the fee game. How do you negotiate a raise? How can you manage student loans? And can you still enjoy your daily latte and buy that iPhone? Sethi's 6-week plan shows you how: Week 1: Optimise your credit cards and learn exactly what to say to get fees waived Week 2: Set up no-fee, high-interest bank accounts that won't cost you Week 3: Open investment accounts even with a small amount of money Week 4: Figure out how much you’re spending. And then learn how to make your money go where you want it to go! Week 5: Automate your new infrastructure to make your accounts play nicely together Week 6: Why investing isn't the same as picking stocks - how to get the most out of the market with very little work.

Principles of Marketing

Author: Philip Kotler,Gary Armstrong

Publisher: Prentice Hall

ISBN: 9780132167369

Category: Business & Economics

Page: 744

View: 4839

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A Down-to-Earth Approach James Henslin shares the excitement of sociology in Essentials of Sociology: A Down-to-Earth Approach, 11/e. With his acclaimed "down-to-earth" approach and personal writing style, the author highlights the sociology of everyday life and its relevance to students' lives. With wit, personal reflection, and illuminating examples, Henslin stimulates students' sociological imagination so they can better perceive how the pieces of society fit together. In addition to this trademark down-to-earth approach, other distinctive features include: comparative perspectives, the globalization of capitalism, and visual presentations of sociology. MySocLab is an integral part of the Henslin learning program. Engaging activities and assessments provide a teaching a learning system that helps students see the world through a sociological lens. With MySocLab, students can develop critical thinking skills through writing, explore real-world data through the new Social Explorer, and watch the latest entries in the Core Concept Video Series. Revel from Pearson is a new learning experience designed for the way today's students read, think, and learn. Revel redesigns familiar and respected course content and enriches it for today's students with new dynamic, rich-media interactives and assessments. The result is improved student engagement and improved learning. Revel for Henslin will be available for Fall 2014 classes. This program will provide a better teaching and learning experience-for you and your students. It: Personalizes Learning with MySocLab: MySocLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Explores a A Down-to-Earth Approach: This title highlights the sociology of everyday life and its relevance to students' lives. Improves Critical Thinking: Features throughout help build critical thinking skills. Understands Social Change: An important theme of the text, social change over time, examines what society was previously like, how it has changed, and what the implications are for the present and future. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

Profits Aren't Everything, They're the Only Thing

No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru

Author: George Cloutier

Publisher: Harper Collins

ISBN: 0061832855

Category: Business & Economics

Page: 192

View: 5381

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When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.

Wikinomics

Author: Anthony D. Williams,Don Tapscott

Publisher: Atlantic Books Ltd

ISBN: 0857895133

Category: Business & Economics

Page: 300

View: 3922

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The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history. Wikinomics is the essential analysis of the new Web 2.0 world.