Getting to Like

How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

Author: Jeremy Goldman,Ali Zagat

Publisher: Red Wheel/Weiser

ISBN: 1632659514

Category: Business & Economics

Page: 256

View: 2262

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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

Thriving in the Gig Economy

How to Capitalize and Compete in the New World of Work

Author: Marion McGovern

Publisher: Red Wheel/Weiser

ISBN: 1632659093

Category: Business & Economics

Page: 224

View: 7581

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In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, TaskRabbit, and Instacart, the new "gig economy" seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum; little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platforms are developing at a rapid clip with a wide variety of business models, many catering to very precise, high-value skill sets. Thriving in the Gig Economy is an actionable guidebook outlining ways to maneuver in this new world to create a path that optimizes success. You will learn: The differences between the gig economy and the sharing and on-demand economies. The best ways to work with digital talent platforms and traditional consulting intermediaries. Commonsense logistics around digital branding, contracts, and employment issues. The tools and services to enhance your practice. The growth in this marketplace is exponential, and Thriving in the Gig Economy is one way for you to take advantage of all its potential.

Fmos Guide To Running Your Own Business

Author: Ruth Sunderland

Publisher: Random House

ISBN: 1448136873

Category: Business & Economics

Page: 320

View: 6854

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This one-stop handbook covers everything you need to know: starting out; making your business special; people; enterprise for beginners; marketing; cash management; finance; innovation; export know-how; risks and rewards; avoiding the pitfalls and moving on.Packed with case studies from an enormous variety of businesses, this book draws extensively on the stories of successful entrepreneurs from Financial Mail's unique Enterprise Awards programme, It also covers the issues that everyone with their own business should and must consider, from how to get paid promptly (and what to do if not) to advertising, personnel, the business implications of the euro and how to get investment for future growth.

Ink Jet Textile Printing

Author: Christina Cie

Publisher: Elsevier

ISBN: 085709923X

Category: Technology & Engineering

Page: 202

View: 7617

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With the rapid expansion of ink jet printing, textile printing and allied industries need to understand the principles underpinning this technology and how it is currently being successfully implemented into textile products. Considering the evolution of new print processes, technological development often involves a balance of research across different disciplines. Translating across the divide between scientific research and real-world engagement with this technology, this comprehensive publication covers the basic principles of ink jet printing and how it can be applied to textiles and textile products. Each step of the ink jet printing process is covered, including textiles as a substrate, colour management, pre-treatments, print heads, inks and fixing processes. This book also considers the range of textile printing processes using ink jet technology, and discusses their subsequent impact on the textile designer, manufacturer, wholesaler, retailer and the environment. Covers the foundations and development of ink jet textile printing technology Discusses the steps of ink jet printing from colour management to fixing processes Analyses how ink jet printing has affected the textile industry

33 Million People in the Room

How to Create, Influence, and Run a Successful Business with Social Networking

Author: Juliette Powell

Publisher: Que Publishing

ISBN: 0137154356

Category: Business & Economics

Page: 154

View: 9059

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Social networks aren't just a trend anymore: they're a permanent reality - and they offer immense opportunities to businesspeople who are innovative and committed enough to take advantage of them. In this book, leading social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks. Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces newly-emerged best practices, demonstrates how to avoid crucial pitfalls, and helps you prepare For The very latest trends in online social networking. Drawing on recent research in social psychology, Powell connects the dots, revealing the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. The techniques in 33 Million People in the Room can help you build your company, introduce new products and services, and strengthen your brands whatever they are: business or personal!

Trump University Branding 101

How to Build the Most Valuable Asset of Any Business

Author: Donald Sexton

Publisher: John Wiley and Sons

ISBN: 9780470524152

Category: Business & Economics

Page: 336

View: 5891

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

How to Open & Operate a Financially Successful Personal and Executive Coaching Business

With Companion CD-ROM

Author: Kristie Lorette,John N. Peragine

Publisher: Atlantic Publishing Company

ISBN: 1601382278

Category: Business & Economics

Page: 288

View: 3985

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In the U.S., the average professional coach makes roughly $150-$200 per hour. It is not uncommon for a seasoned coach to make well over $100,000 per year. If you are good at motivating and inspiring people, a coaching business may be a great choice for you. As a professional coach, you will recognize and define your clients' goals; construct a realistic strategy for achieving your goals; establish a detailed program of actions, and activities; identify, manage, and change business improvements; get effective and timely results; monitor your progress and build on your successes; achieve what may have seemed impossib≤ and get the rewards and recognition you deserve. If you are investigating opportunities in this type of business, you should begin by reading this book. If you enjoy working with people, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; plans and layouts; and dozens of other valuable, time saving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Wordâ,,¢) and about basic cost control systems, market research, getting new clients, tax laws, pricing, leads, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to meet IRS requirements, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales and have customers refer others to you. Successful coaches will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Starting A Business

The 15 Rules For Successful Business

Author: Mark Atwood

Publisher: Mark Atwood via PublishDrive

ISBN: N.A

Category: Business & Economics

Page: 90

View: 1673

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Have you ever thought about starting your own business but never found the time to do it? Are you unhappy with your current situation and want to make a change? Learn what you need to know to get started today! Starting a Business: the 15 Rules for a Successful Business Starting a successful business could be your key to earning passive income for a lifetime and achieving financial freedom! This is, however, not as easy as the majority thinks. No matter what you have heard before about business startups, you need to realize that starting a business takes a lot of hard work! If starting a business and becoming a millionaire was easy, everyone would do it. The truth is that most people fail to start a successful business. This does not mean that it is impossible. The difference between those who fail and those who succeed is mainly preparation and investments in knowledge. Those who fail do not take the time to learn and prepare for what is coming. Successful business owners read books, takes courses and studies those who have already made it to the top. Successful business owners know that it better to learn as much as they possibly can before investing their hard-earned money. This book was not created by some rookie entrepreneur who just had their first thousand dollar check written. This book is based on my own success and the success of many other successful entrepreneurs. In comparison to many other business books, this one is not packed with stories and other nonsense fluff just to fill up the pages and make you pay more. This book provides high-quality content, true value to your business career, strategies, tips, advice and much more to ensure that you succeed in the field of business and entrepreneurship. What you are learning here could potentially benefit you for a lifetime! Preview Of What You Will Receive: The Essentials For A Successful Business Start-upMain Factors Why Most People Fail In Business10 Mindsets That Will Radically Improve Your BusinessHow To Turn Past Failures Into SuccessThe Business Planning Process Step By StepWhat To Know About Business LawWays To Grow Your Business Into A Million-dollar CorporationMUCH, MUCH MORE! Note: This book is no get-rich-quick scheme! No matter what field of work you are in, creating wealth takes time and effort. This book, however, lets you know of the strategies and processes involved in business startups. Easy-to-understand guides and step by step formulas that are guaranteed to work are also provided. ACT NOW! Get your own personal copy of ''Starting A Business'' TODAY! Series: Starting A Business Business Startups How To Start A Business Building A Business Passive Income Passive Income Ideas Business Startup Guide Successful Business Startups Starting A Business Starting A Business Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business From Home Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Entrepreneurial Mindset Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book

The Networking Survival Guide: Get the Success You Want By Tapping Into the People You Know

Author: Diane Darling

Publisher: McGraw Hill Professional

ISBN: 9780071426039

Category: Business & Economics

Page: 224

View: 7761

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"Any way you look at it, other people are your greatest resource. Diane Darling's in-depth, easy-to-follow instructions will fill your life with opportunities to meet these people and reap the rewards."--Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less and How to Connect in Business in 90 Seconds or Less Grow your business, raise needed funds, or find a better job - all by tapping into the people you already know! The Networking Survival Guide is here to help you build your networking skills, gain confidence in your networking abilities, and make good things happen in your business, career, and life Whether you're planning a career change, raising funds for a new business venture, adding to your client base, or simply expanding your business contacts, you'll learn how to make networking your most direct path to success. Nationally recognized networking mentor Diane Darling answers all of your questions, walks you step by step through each phase of the networking process, and helps you find the style and approach that's right for you. You'll find plenty of practical tips on how to overcome shyness and proven "scripts" that help you network successfully over the phone, online, on the job, at business events, and on social occasions. You'll learn how to: Set your networking goals Form a strategic plan to reach your goals Identify and develop potential contacts Follow up on leads and turn them into opportunities Make good things happen to your career Become a resource for fellow networkers

Developing Your Influencing Skills How to Influence People by Increasing Your Credibility, Trustworthiness and Communication Skills. Lots of Exercises

Author: Deborah Dalley,Lois Burton

Publisher: www.UoLearn.com

ISBN: 1849370222

Category: Communication

Page: 148

View: 8682

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Developing Your Influencing Skills How to influence people by increasing your credibility, trustworthiness and communication skills What are the characteristics that make some people more influential than others? This book will give you the keys to successfully increase your influence at work and at home. It explains how becoming more influential is not about using manipulative techniques to get your own way but is about developing a set of beliefs and behaviors that make you a more influential force. We have identified 7 traits that influential people share and, the good news is, they can be developed. In this book you will discover how to: Decide what your influencing goals are and state them in a compelling way. Find ways to increase your credibility rating with other people. Avoid manipulative practice and become more authentic. Develop stronger and more trusting relationships. Inspire others to follow your lead. Become a more influential communicator. This book is packed with case studies, exercises and practical tips to help you to develop the traits required to become a more influential person. All the exercises that are in the book are also in a free downloadable workbook available from http: //www.UoLearn.com What do people say about influencing skills? "Interesting, readable and practical - everything I want from this type of book." "A brand new take on influencing." "Thought provoking and extremely helpful." "This book was a revelation." "Completely changed the way I see influencing - I now believe that I can grow and develop my ability to influence by concentrating on these seven traits." "Very readable book which has changed my perspective on influencing. I always thought of it as a set of tools and techniques but the idea of becoming more influential is much more interesting. This book makes that idea feel possible." "I liked the whole concept of developing the traits of influential people and really liked the way they were presented. I enjoyed the exercises and have started to influence people in different ways as a result. Thank you for the ideas." It has made me realize that perhaps I have put too much effort into influencing external clients and stakeholders and not enough time trying to be influential with my own staff!!" "I quickly realised that, influencing is a much broader topic than I had imagined. I gained from it an understanding that I stand a better chance of maximizing my effectiveness if I play to my own strengths, rather than trying to meet other's expectations of me." "Most importantly, I learnt that some of the influencing I see employed by others is really manipulations and not only is it not necessary but it can in fact be counterproductive to subscribe to this method. It was very reassuring to hear that I don't have to become someone I'm not in order to extend my influence!" About the authors: Lois Burton and Deborah Dalley Deborah Dalley and Lois Burton both have their roots in the field of learning and development in which they have worked for over 20 years. Both run successful consultancy and coaching businesses and work on many collaborative projects as colleagues and friends. With backgrounds that span work in the public, private and voluntary sectors Lois and Deborah share many professional interests and values and bring complementary experience to their work. Deborah and Lois run many workshops and programs which include the development of influencing skills and together have developed the popular Beyond series of workshops which provide a unique forum for leaders to receive individual, in depth feedback on their impact, presence and ability to influence in a variety of settings.

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 8785

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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Blogging All-in-One For Dummies

Author: Susan Gunelius

Publisher: John Wiley & Sons

ISBN: 1118331907

Category: Computers

Page: 768

View: 3821

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A complete update to the ultimate reference guide on bloggingbasics! The increase in the number of blogs is seemingly endless andcontinues to grow at a phenomenal rate, thanks in part to the riseof smartphones, tablets, and blogging applications. With this kindof popularity, how can a blogger stand out from the rest of themasses? This all-in-one guide is packed with detailed informationand advice that helps you create and solidify your place in theblogosphere. You’ll learn how to get started, use bloggingtools, collaborate with other bloggers, become a part of mobileblogging, and much more. Covers getting started, working with blogging software, othertools, blog marketing, microblogging (including Twitter), makingmoney with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of theblogging community Provides vital information for both hobby bloggers and thosewho want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts throughthe clutter and offers you a fun and friendly reference guide tostarting and maintaining a successful blog.