Global Media Sport

Flows, Forms and Futures

Author: David Rowe

Publisher: A&C Black

ISBN: 184966675X

Category: Social Science

Page: 192

View: 6615

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How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.

MediaSport

Author: Lawrence Wenner

Publisher: Routledge

ISBN: 1134826036

Category: Sports & Recreation

Page: 352

View: 3966

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MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are: * sports ethics * sport and race * sport and gender * sport and violence on television * the globalization of sports * marketing sports on the Internet.

Globalizing Sport

How Organizations, Corporations, Media, and Politics are Changing Sport

Author: George H. Sage

Publisher: Routledge

ISBN: 1317258800

Category: Social Science

Page: 272

View: 1553

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Sport is enjoyed by millions of people across the world, and both watching and playing sport constitutes a major part of modern leisure time. But sport is also a huge worldwide industry. In Globalizing Sport, George Sage invites readers to explore a deeper understanding of the global dynamics of sport - not only competitions but of the big businesses of money, media coverage, athletic apparel and more. He shows how phenomena such as migration, labour, commerce and politics affect the athletes and the fans, continually reshaping the business and experience of sport. Globalizing Sport puts sport in its political, economic and social context, revealing its connections with businesses, countries, media outlets and education systems.

Localizing global sport for development

Author: Iain Lindsey,Tess Kay,Ruth Jeanes,Davies Banda

Publisher: Oxford University Press

ISBN: 1526105004

Category: Social Science

Page: N.A

View: 5152

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This jointly-authored book extends understanding of the use of sport to address global development agendas by offering an important departure from prevailing theoretical and methodological approaches in the field. Drawing on nearly a decade of wide-ranging, multidisciplinary research undertaken with young people and adults living and working in urban communities in Zambia, the book presents a localised account that locates sport for development in historical, political, economic and social context. A key feature of the book is its detailed examination of the lives, experiences and responses of young people involved in sport for development activities, drawn from their own accounts. The book's unique approach and content will be highly relevant to academic researchers and post-graduate students studying sport and development in across many different contexts.

Global Sport Marketing

Contemporary Issues and Practice

Author: Michel Desbordes,André Richelieu

Publisher: Routledge

ISBN: 0415507200

Category: Business & Economics

Page: 194

View: 6060

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Sport Beyond Television

The Internet, Digital Media and the Rise of Networked Media Sport

Author: Brett Hutchins,David Rowe

Publisher: Taylor & Francis

ISBN: 1136321101

Category: Social Science

Page: 254

View: 7649

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Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Globalization, Sport and Corporate Nationalism

The New Cultural Economy of the New Zealand All Blacks

Author: Jay Scherer,Steven J. Jackson

Publisher: Peter Lang

ISBN: 9783039111145

Category: Sports & Recreation

Page: 272

View: 6573

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Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

Power and Global Sport

Zones of Prestige, Emulation and Resistance

Author: Joseph Maguire

Publisher: Routledge

ISBN: 1134527276

Category: Social Science

Page: 208

View: 7094

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Sport has changed. Traditions and territorial distinctions are dissolving as a result of new global, political, economic and cultural conditions. The team of authors examine these changes, investigating the power relations that govern the new global sport and assessing the consequences for the future of sport. The book is founded on a series of case studies, linked by a common process-sociological approach, and is divided into four sections - each dealing with an important aspect of sport and globalization: * the local-global nexus - how global sports processes are played out at the level of local communities * lived experiences - the reality of global sport for players and supporters * identity politics - the impact of global sport on national consciousness * sporting futures - the emergent political, economic and cultural forces that are shaping global sport, and their implications for its development. The text introduces new approaches to the study of sport and globalization, updating and extending Maguire's previous work, and is therefore an essential resource for all those working in this fast-changing area.

Globalizing Sport

Author: Barbara J. Keys

Publisher: Harvard University Press

ISBN: 0674726634

Category: History

Page: 289

View: 8852

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In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decades before World War II. Focusing on the United States, Nazi Germany, and the Soviet Union, she examines the transformation of events like the Olympic Games and the World Cup from relatively small-scale events to the expensive, political, globally popular extravaganzas familiar to us today.

Sport and National Identities

Globalization and Conflict

Author: Paddy Dolan,John Connolly

Publisher: Routledge

ISBN: 1315519119

Category: Sports & Recreation

Page: 254

View: 521

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While globalisation has undoubtedly occurred in many social fields, in sport the importance of ‘the nation’ has remained. This book examines the continuing but contested relevance of national identities in sport within the context of globalising forces. Including case studies from around the world, it considers the significance of sport in divided societies, former global empires and aspirational nations within federal states. Each chapter looks at sport not only as a reflection of national rivalries but also as a changing cultural tradition that facilitates the reimagining of borders, boundaries and identities. The book questions how these national, state and global identifications are invoked through sporting structures and practices, both in the past and the present. Truly international in perspective, it features case studies from across Europe, the UK, the USA and China and touches on the topics of race, religion, terrorism, separatism, nationalism and militarism. Sport and National Identities: Globalisation and Conflict is fascinating reading for anyone with an interest in the sociology of sport or the relationship between sport, politics, geography and history.

Transnational Sport

Gender, Media, and Global Korea

Author: Rachael Miyung Joo

Publisher: Duke University Press

ISBN: 082234856X

Category: Social Science

Page: 336

View: 5610

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Based on ethnographic research in Seoul and Los Angeles, Transnational Sport tells how sports shape experiences of global Koreanness, and how those experiences are affected by national cultures. Rachael Miyung Joo focuses on superstar Korean athletes and sporting events produced for global media consumption. She explains how Korean athletes who achieve success on the world stage represent a powerful, globalized Korea. Celebrity Korean women athletes are most visible in the Ladies Professional Golf Association. In the media, young Korean golfers are represented as daughters to be protected within the patriarchal Korean family and as hypersexualized Asian women with especially marketable images. Meanwhile, the hard-muscled bodies of male athletes, such as Korean baseball and soccer players, symbolize Korean masculine dominance in the global capitalist arena. Turning from particular athletes to an outsized event, Joo discusses the Korea-Japan 2002 FIFA World Cup, a watershed moment in recent Korean history. Joo was in Seoul during June, 2002, one of thousands of fans filling the city's streets in collective excitement. New ideas of global Koreanness coalesced around the event. Women and youth assumed newly prominent roles in Korean culture and new models of public culture emerged as thousands of individuals were joined by a shared purpose.

Sport, Culture & Media

Author: Rowe, David

Publisher: McGraw-Hill Education (UK)

ISBN: 0335210759

Category: Sports & Recreation

Page: 253

View: 548

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Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.

Global Sport

Identities, Societies, Civilizations

Author: Joseph Maguire

Publisher: Blackwell Publishing

ISBN: 9780745615325

Category: Social Science

Page: 239

View: 7064

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Modern sport has become a global phenomenon. Major sporting events like the Olympics and World Cup are organized on a global scale and watched by millions throughout the world. But the impact of sport is global in other ways too, as it affects political relations, national prestige, and policies on education and health. Contrasts between sports across different societies have diminished, yet a growing diversity of sports cultures are available to people of different nations. In his major new work, Joseph Maguire develops a path-breaking account of sport in a global context, examining the changing nature of sport in relation to globalization. He develops an original theoretical perspective on sport and globalization, drawing on the work of Elias and others to develop a five-stage model of the emergence and global diffusion of modern sport. Global Sport draws on a range of international case studies - from Britain, Australia, and North America - on elite labour migration, media sport, sports industry and the environment, sport, politics and national identity. Maguire analyses the existing balance of power in the global sport process, and highlights the dynamics which will power its future. This book will appeal to second- and third-year undergraduates and postgraduates in sociology, media and cultural studies, social history and geography, and to students on courses on sport and leisure at Higher Education colleges and universities.

National Identity and Global Sports Events

Culture, Politics, and Spectacle in the Olympics and the Football World Cup

Author: Alan Tomlinson

Publisher: SUNY Press

ISBN: 0791482480

Category: Social Science

Page: 253

View: 4265

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Explains why cities dig deep in their pockets to host the Olympics and countries breed teams for success on the world soccer stage.

The greening of golf

"Sport, globalization and the environment"

Author: Brad Millington,Brian Wilson

Publisher: Oxford University Press

ISBN: 1526104857

Category: Sports & Recreation

Page: N.A

View: 7465

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"This is the first comprehensive study of the varying impacts of golf on the environment. Based on extensive empirical research, it includes interviews with major stakeholders in the golf industry as well as members of protest groups. The authors examine golf as a sport and as a global industry, drawing on three discrete literatures - the study of sport as a global social movement, environmental sociology and the study of corporate environmentalism."

Globalization and Sport

Playing the World

Author: Toby Miller,Geoffrey A Lawrence,Jim McKay,David Rowe

Publisher: SAGE

ISBN: 1446265013

Category: Social Science

Page: 168

View: 4084

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Sport is the most universal feature of popular culture. It crosses language barriers and slices through national boundaries, attracting both spectators and participants, to a common lingua franca of passions, obsessions and desires. This book brings to light the connections between sport and culture. It argues that although sport is obviously a source of pleasure, it is also part of the government of everyday life. The creation of a sporting calendar, movements of rational recreation and the development of physical education in the public sector, are read as ways of disciplining and shaping urban-industrial populations. In addition, sport is examined as a principal front of globalization. The sports process draws together dispersed communities and generates economic wealth. The book demonstrates how commodification, bureaucratization and ideology are fundamental to the organization of sporting cultures.

The Global Politics of Sport

The Role of Global Institutions in Sport

Author: Lincoln Allison

Publisher: Psychology Press

ISBN: 9780415346023

Category: Political Science

Page: 194

View: 2211

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Sport presents one of the most advanced cases of 'globalisation,' arguably because there are fewer cultural and political obstacles to the development of trade and international power in sport than there are in other fields. Thus there has been a change in the nature of the politics of sport since the end of the Cold War; the subject must be rewritten to acknowledge a twenty-first century world in which international sporting organisations and transnational corporations have become far more important than states. The Global Politics of Sport presents a range of essays examining the emerging global political issues in twenty-first century sport including: Â- The role, and power of organisations such as FIFA and the IOC Â- The influence of US exceptionalism Â- The construction of global sports heroes Â- Tensions developing within traditionally 'alternative' sports in a global commercial culture The Global Politics of Sport presents new and fresh exploration of different conceptions of sport as a purely commercial activity and as an activity as embodying 'higher' social and ethical values.

Globalization and Sport

Author: Richard Giulianotti,Roland Robertson

Publisher: Wiley-Blackwell

ISBN: 9781405162692

Category: Social Science

Page: 154

View: 3088

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Globalization and Sport is a unique collection which places sport at the heart of debates on global processes. Features major critical interventions by some of the world’s leading sociologists and anthropologists on the subject of sport Contributors include George Ritzer, David Andrews, Frank Lechner, William Kelly, Thomas Hylland Eriksen, Barry Smart, Paul James, Chris Rumford and Gary Armstrong Provides a mixture of original theories and fresh research material, examining sport in a diversity of settings, including Europe, the Americas, Australasia, Africa and Asia Essential reading for anyone interested in globalization processes or sport

Global Sport Management

Contemporary Issues and Inquiries

Author: Brenda G. Pitts,James J. Zhang

Publisher: Taylor & Francis

ISBN: 1315388650

Category: SPORTS & RECREATION

Page: 306

View: 1144

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The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies. The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

The Black Migrant Athlete

Media, Race, and the Diaspora in Sports

Author: Munene Franjo Mwaniki

Publisher: U of Nebraska Press

ISBN: 1496202864

Category: Social Science

Page: 276

View: 2880

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The popularity and globalization of sport have led to an ever-increasing migration of black athletes from the global South to the United States and Western Europe. While the hegemonic ideology surrounding sport is that it brings diverse people together and ameliorates social divisions, sociologists of sport have shown this to be a gross simplification. Instead, sport and its narratives often reinforce and re-create stereotypes and social boundaries, especially regarding race and the prowess and the position of the black athlete. Because sport is a contested terrain for maintaining and challenging racial norms and boundaries, the black athlete has always impacted popular (white) perceptions of blackness in a global manner. The Black Migrant Athlete analyzes the construction of race in Western societies through a study of the black African migrant athlete. Munene Franjo Mwaniki presents ten black African migrant athletes as a conceptual starting point to interrogate the nuances of white supremacy and of the migrant and immigrant experience with a global perspective. By using celebrity athletes such as Hakeem Olajuwon, Dikembe Mutombo, and Catherine Ndereba as entry points into a global discourse, Mwaniki explores how these athletes are wrapped in social and cultural meanings by predominately white-owned and -dominated media organizations. Drawing from discourse analysis and cultural studies, Mwaniki examines the various power relations via media texts regarding race, gender, sexuality, class, and nationality.