Inside Book Publishing

Author: Giles Clark,Angus Phillips

Publisher: Routledge

ISBN: 1317694449

Category: Social Science

Page: 376

View: 6304

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Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Inside Book Publishing

Author: Giles Clark,Angus Phillips

Publisher: Routledge

ISBN: 1317694457

Category: Social Science

Page: 376

View: 7358

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Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Inside Book Publishing

Author: Giles Clark,Giles Noel Clark,Angus Phillips

Publisher: Taylor & Francis

ISBN: 0415441560

Category: Performing Arts

Page: 302

View: 894

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From commissioning to marketing, from copyright to the customer, from family businesses to international media corporation, this volume describes the tasks involved, pinpoints the skills required, and predicts likely career paths and ways in.

The Book Publishing Industry

Author: Albert N. Greco

Publisher: Routledge

ISBN: 1136850341

Category: Business & Economics

Page: 504

View: 9020

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The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

A History of British Publishing

Author: John Feather

Publisher: Routledge

ISBN: 1134415419

Category: Language Arts & Disciplines

Page: 10

View: 6790

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Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today. John Feather places Britain and her industries in an international marketplace and examines just how ‘British’, British publishing really is. Considering not only the publishing industry itself, but also the areas affecting, and affected by it, Feather traces the history of publishing books in Britain and examines: education politics technology law religion custom class finance, production and distribution the onslaught of global corporations. Specifically designed for publishing and book history courses, this is the only book to give an overall history of British publishing, and will be an invaluable resource for all students of this fascinating subject.

Merchants of Culture

The Publishing Business in the Twenty-First Century

Author: John B. Thompson

Publisher: John Wiley & Sons

ISBN: 0745661424

Category: Social Science

Page: 440

View: 3910

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These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

The Insider's Guide to a Career in Book Publishing

Author: Carin Siegfried

Publisher: Chickadee Books

ISBN: 9780985336257

Category: Business & Economics

Page: 134

View: 3507

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Do you want to work in publishing? Publishing is a hard industry to get into, and the first few years involve a lot of work for little pay. Through this book you will gain the information you need to enter the world of books with your eyes wide open. The vast majority of people who want to go into publishing want to be editors, which is the path with the least pay and most work (at least initially). But do you know what the other jobs in publishing even are? You might be more suited for and enjoy working in a completely different department that you've never considered. This book takes you through all the major career paths in book publishing and explains the advantages and disadvantages of each, so you can match up your personality and skills to find the perfect job for you. The Insider's Guide to a Career in Book Publishing explains the different types of publishing houses, describes publishing jobs in and outside of New York City and gives you tips for how to get into publishing, including: how to research the ideal jobs for you; how to break down a job description and see what it's really asking for; how to approach the job hunt if you're not in New York City; what you can do to stand out from the crowd.

Inside Out & Back Again

Author: Thanhha Lai

Publisher: Univ. of Queensland Press

ISBN: 0702251178

Category: Juvenile Fiction

Page: 276

View: 6120

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Through a series of poems, a young girl chronicles the life-changing year of 1975, when she, her mother, and her brothers leave Vietnam and resettle in Alabama.

Is There a Book Inside You?

Writing Alone Or with a Collaborator

Author: Dan Poynter,Mindy Bingham

Publisher: Para Publishing

ISBN: 9781568600468

Category: Language Arts & Disciplines

Page: 235

View: 6335

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With this step-by-step plan, the reader will learn how to break the topic down into easy-to-attack projects; how and where to do research; a process that makes writing easy; how to improve material; how to evaluate publishing options and how to develop an individualized and workable plan.

The Business of Digital Publishing

An Introduction to the Digital Book and Journal Industries

Author: Frania Hall

Publisher: Routledge

ISBN: 1135075883

Category: Social Science

Page: 208

View: 6476

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Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

An Introduction to Nineteenth-Century Art

Author: Michelle Facos

Publisher: Routledge

ISBN: 1136840702

Category: Art

Page: 464

View: 2185

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Using the tools of the "new" art history (feminism, Marxism, social context, etc.) An Introduction to Nineteenth-Century Art offers a richly textured, yet clear and logical, introduction to nineteenth-century art and culture. This textbook will provide readers with a basic historical framework of the period and the critical tools for interpreting and situating new and unfamiliar works of art. Michelle Facos goes beyond existing histories of nineteenth-century art, which often focus solely on France, Britain, and the United States, to incorporate artists and artworks from Scandinavia, Germany, and Eastern Europe. The book expertly balances its coverage of trends and individual artworks: where the salient trends are clear, trend-setting works are highlighted, and the complexity of the period is respected by situating all works in their proper social and historical context. In this way, the student reader achieves a more nuanced understanding of the way in which the story of nineteenth-century art is the story of the ways in which artists and society grappled with the problem of modernity. Key pedagogical features include: Data boxes provide statistics, timelines, charts, and historical information about the period to further situate artworks. Text boxes highlight extracts from original sources, citing the ideas of artists and their contemporaries, including historians, philosophers, critics, and theorists, to place artists and works in the broader context of aesthetic, cultural, intellectual, social, and political conditions in which artists were working. Beautifully illustrated with over 250 color images. Margin notes and glossary definitions. Online resources at www.routledge.com/textbooks/facos with access to a wealth of information, including original documents pertaining to artworks discussed in the textbook, contemporary criticism, timelines and maps to enrich your understanding of the period and allow for further comparison and exploration. Chapters take a thematic approach combined within an overarching chronology and more detailed discussions of individual works are always put in the context of the broader social picture, thus providing students with a sense of art history as a controversial and alive arena of study. Michelle Facos teaches art history at Indiana University, Bloomington. Her research explores the changing relationship between artists and society since the Enlightenment and issues of identity. Prior publications include Nationalism and the Nordic Imagination: Swedish Painting of the 1890s (1998), Art, Culture and National Identity in Fin-de-Siècle Europe, co-edited with Sharon Hirsh (2003), and Symbolist Art in Context (2009).

Inside Apple

How America's Most Admired--and Secretive--Company Really Works

Author: Adam Lashinsky

Publisher: Business Plus

ISBN: 1455512176

Category: Business & Economics

Page: 272

View: 3631

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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

How to Market Books

Author: Alison Baverstock

Publisher: Routledge

ISBN: 1317646371

Category: Social Science

Page: 472

View: 8604

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'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Inside the Publishing Revolution

The Adobe Story

Author: Pamela Pfiffner

Publisher: N.A

ISBN: N.A

Category: Computers

Page: 256

View: 4392

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Tech journalist Pfiffner explores the rich history behind the modern graphics revolution, as seen through the lens of America's favorite design tools: from the evolution of PostScript and the early roots of the desktop publishing revolution to the explosion of the Photoshop market and the concept of the paperless office.

Look Inside Your Body

Author: Louie Stowell

Publisher: Usborne

ISBN: 9780794533113

Category: Board books

Page: 10

View: 1485

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Peek under all the flaps in these colorful and engaging books--perfect for little fingers and curious minds.

The Wisdom Of Crowds

Author: N.A

Publisher: Anchor

ISBN: 0385721706

Category: Social Science

Page: 306

View: 8569

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Looks at the theory that large groups have more collective intelligence than a smaller number of experts, drawing on a wide range of disciplines to offer insight into such topics as politics, business, and the environment.

The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

Author: Michael Bhaskar

Publisher: Anthem Press

ISBN: 0857281216

Category: Computers

Page: 200

View: 4210

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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

The Psychopath Inside

A Neuroscientist's Personal Journey Into the Dark Side of the Brain

Author: James Fallon

Publisher: Current

ISBN: 1617230154

Category: Psychology

Page: 246

View: 6636

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A compelling career memoir by an award-winning neuroscientist describes how while studying his own family's brain scans for research he made the disturbing discovery that his own reflected a pattern he recognized from those in the brains of serial killers, a finding that offered new insights into the role of biology in behavior.

Fire and Fury

Inside the Trump White House

Author: Michael Wolff

Publisher: Henry Holt and Company

ISBN: 1250158079

Category: Political Science

Page: 336

View: 7893

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#1 New York Times Bestseller With extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House. Since Donald Trump was sworn in as the 45th President of the United States, the country—and the world—has witnessed a stormy, outrageous, and absolutely mesmerizing presidential term that reflects the volatility and fierceness of the man elected Commander-in-Chief. This riveting and explosive account of Trump’s administration provides a wealth of new details about the chaos in the Oval Office, including: -- What President Trump’s staff really thinks of him -- What inspired Trump to claim he was wire-tapped by President Obama -- Why FBI director James Comey was really fired -- Why chief strategist Steve Bannon and Trump’s son-in-law Jared Kushner couldn’t be in the same room -- Who is really directing the Trump administration’s strategy in the wake of Bannon’s firing -- What the secret to communicating with Trump is -- What the Trump administration has in common with the movie The Producers Never before in history has a presidency so divided the American people. Brilliantly reported and astoundingly fresh, Fire and Fury shows us how and why Donald Trump has become the king of discord and disunion. “Essential reading.”—Michael D’Antonio, author of Never Enough: Donald Trump and the Pursuit of Success, CNN.com “Not since Harry Potter has a new book caught fire in this way...[Fire and Fury] is indeed a significant achievement, which deserves much of the attention it has received.”—The Economist

Book Production

Author: Adrian Bullock

Publisher: Routledge

ISBN: 0415593794

Category: Language Arts & Disciplines

Page: 179

View: 5303

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The digital revolution has brought with it a wider range of options for creating and producing print on paper products than ever seen before. With the growing demand for skills and knowledge with which to exploit the potential of digital technology, comes the need for a comprehensive book that not only makes it possible for production staff, editors, and designers to understand how the technology affects the industry they work in, but also provides them with the skills and competencies they need to work in it smartly and effectively. This book is designed to satisfy this need. Book Production falls into two parts: The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on paper products. Case studies are used to illustrate why and how some processes or raw materials may or may not be appropriate for a particular job. With expert opinions and case studies, and a consideration of the practices and issues involved, this offers a comprehensive overview of book production for anyone working, or training to work in or in conjunction with the books industry.