Inside Book Publishing

Author: Giles Clark,Angus Phillips

Publisher: Routledge

ISBN: 1317694449

Category: Social Science

Page: 376

View: 2159

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Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Inside Apple

Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmensder Welt

Author: Adam Lashinsky

Publisher: John Wiley & Sons

ISBN: 3527671420

Category: Business & Economics

Page: 233

View: 8784

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Apple ist seit dem 20. August 2012 das wertvollste Unternehmen der Welt. "Inside Apple" enthüllt das geheime System, die Taktiken und die Führungsstrategien, die Steve Jobs und seinem Unternehmen erlaubten, ein Erfolgsprodukt nach dem anderen zu produzieren und eine kultähnliche Anhängerschaft für seine Produkte zu erwecken. In diesem Referenzwerk zur Unternehmensführung stellt Adam Lashinsky dem Leser Konzepte wie das des "DRI" (Apples Praxis, jeder Aufgabe einen "Directly Responsible Individual", also einen direkt und unmittelbar Verantwortlichen zuzuweisen) und das der Top 100 (ein jährlich wiederkehrendes Ritual, bei dem 100 aufstrebende Führungskräfte für ein geheimes, vollständig abgeschirmtes Treffen mit Unternehmensgründer Steve Jobs ausgewählt und auf Herz und Nieren überprüft werden) vor. Basierend auf zahllosen Interviews bietet das Buch exklusiv neue Informationen darüber, wie Apple Innovationen schafft, mit Lieferanten umgeht und den Übergang in die Post-Jobs-Ära handhabt. Adam Lashinsky kennt Apple durch und durch: Bereits 2008 sagte er in einer Titelstory ("The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?") für das Magazin Fortune voraus, dass der damals noch unbekannte Tim Cook eventuell Steve Jobs als CEO nachfolgen würde. Obwohl "Inside Apple" vordergründig ein tiefer Einblick in ein einzigartiges Unternehmen (und in sein Ökosystem aus Lieferanten, Investoren, Angestellten und Wettbewerbern) ist, sind die Lehren über Steve Jobs, Unternehmensführung, Produktdesign und Marketing allgemeingültig. Sie sollten von jedem gelesen werden, der einen Teil der Apple-Magie in sein Unternehmen, seine Karriere oder sein kreatives Bestreben bringen möchte.

Book Publishing 101

Inside Information to Getting Your First Book Or Novel Published

Author: Martha Maeda

Publisher: Atlantic Publishing Company

ISBN: 1601385641

Category: Language Arts & Disciplines

Page: 336

View: 1713

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Nothing rivals the sense of accomplishment that comes from getting your first book published. It is thrilling and exciting to see your name in print. As a first-time author, you are eager to share your work and voice with the world, but you may be wondering just how to break into this challenging and ever-changing industry. The Complete Guide to Getting Your First Book Successfully Published is here to help make your dream a reality. This helpful book details the types of publishing you may choose, including traditional, subsidy, vanity, print-on-demand (POD), and self-publishing. You will learn about the tried-and-true basics of book publishing as well as about innovative additions to the industry, such as e-readers like Amazon s Kindle and Apple s iPad. You will learn everything from copyrighting and cataloging to book printing and binding. This book will also show you the different tax write-offs available for authors. You will be taught how to write a killer query letter and a perfect book proposal to increase your chances of having your book considered by traditional publishers. You will also discover what to look for in a literary agent and how to read the fine print on publishing contracts. This book discusses how to create, develop, and maintain a strong relationship with your editor, which is an integral part of getting your publishing success. Recognize how to find the right freelance editor to objectively edit your book without compromising your tone. And learn about the types of editing you may need and how much to charge an editor for those services. Once the editing is complete, you re ready for the design process. But don t worry this book will guide you through it. Learn how to create a cover and interior design that will grab your readers attention and complement your book s theme and tone. Reader familiarity is the biggest factor in sales, with 60 percent of readers saying their decision to purchase a book hinges on already being fans of the author. Thus, it s important to establish yourself as a likable and talented author. Although you may be tight on your promotion budget, this book arms you with dozens of low-cost tactics to get your book and your name in the limelight, increase your following, and maximize your sales. You will learn about book tours and signings, sending out press releases, preparing for news interviews, getting your Web site high in search engines, and tapping into social media networks like Facebook, YouTube, and Twitter. You will also learn how to market your book on Amazon, the key player in book sales, in order to get your book maximum exposure. Take advantage of the expert advice we ve gathered from all types of publishers and authors to give you a real-life glimpse into today s publishing industry. An extensive resources section of this book includes places to find literary agents and POD companies as well as a sample query letter, a book proposal, and a press release. You ll also benefit from referring to a sample blog post and a fact-based article to craft your perfect marketing campaign from these examples. With The Complete Guide to Getting Your First Book Successfully Published in your hand, you re sure to hit the ground running to becoming an established, respected author in the publishing industry.

Prizing Debate

The Fourth Decade of the Booker Prize and the Contemporary Novel in the UK

Author: Anna Auguscik

Publisher: transcript Verlag

ISBN: 3839438535

Category: Literary Criticism

Page: 400

View: 2415

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This book offers a study of the literary marketplace in the early 2000s. Focusing on the Man Booker Prize and its impact on a novel's media attention, Anna Auguscik analyses the mechanisms by which the Prize both recognises books that trigger debates and itself becomes the object of such debates. Based on case studies of six novels (by Aravind Adiga, Margaret Atwood, Sebastian Barry, Mark Haddon, DBC Pierre, Zadie Smith) and their attention profiles, this work describes the Booker as a 'problem-driven attention-generating mechanism', the influence of which can only be understood in relation to other participants in literary interaction.

Furcht

Trump im Weißen Haus

Author: Bob Woodward

Publisher: Rowohlt Verlag GmbH

ISBN: 3644002738

Category: Political Science

Page: 512

View: 6183

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Bob Woodward, die Ikone des investigativen Journalismus in den USA, hat alle amerikanischen Präsidenten aus nächster Nähe beobachtet. Nun nimmt er sich den derzeitigen Präsidenten vor und enthüllt den erschütternden Zustand des Weißen Hauses unter Donald Trump. Woodward beschreibt, wie dieser Präsident Entscheidungen trifft, er berichtet von eskalierenden Debatten im Oval Office und in der Air Force One, dem volatilen Charakter Trumps und dessen Obsessionen und Komplexen. Woodwards Buch ist ein Dokument der Zeitgeschichte: Hunderte Stunden von Interviews mit direkt Beteiligten, Gesprächsprotokolle, Tagebücher, Notizen – auch von Trump selbst – bieten einen dramatischen Einblick in die Machtzentrale der westlichen Welt, in der vor allem eines herrscht: Furcht. Woodward ist das Porträt eines amtierenden amerikanischen Präsidenten gelungen, das es in dieser Genauigkeit noch nicht gegeben hat.

Feuer und Zorn

Im Weißen Haus von Donald Trump

Author: Michael Wolff

Publisher: Rowohlt Verlag GmbH

ISBN: 364400207X

Category: Political Science

Page: 512

View: 1890

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Es ist das Enthüllungsbuch, das die Präsidentschaft von Donald Trump erschüttert: Michael Wolffs «Feuer und Zorn» ist ein eindrucksvolles Sittengemälde der amerikanischen Politik unter Trump. Im Mittelpunkt ein Präsident, den seine Mitarbeiter wie ein kleines Kind behandeln, und der umgeben ist von Inkompetenz, Intrigen und Verrat. Der Bestseller-Autor Wolff beschreibt das Chaos, das in den ersten Monaten im Weißen Haus geherrscht hat, er enthüllt, wie nah die Russland-Verbindung an Trump herangerückt ist und wie es zum Rauswurf des FBI-Chefs Comey kam. Und er liefert erstaunliche Details über das Privatleben dieses Präsidenten. Über zweihundert Interviews hat Wolff mit den engsten Mitarbeitern des US-Präsidenten geführt, darunter auch der ehemalige Chef-Berater Stephen Bannon: Noch nie ist es einem Journalisten gelungen, das Geschehen im Weißen Haus so genau nachzuzeichnen. Herausgekommen ist das einzigartige Porträt eines Präsidenten, der selbst nie damit gerechnet hat, die Wahl zu gewinnen. Michael Wolffs Bericht aus dem Weißen Haus unter Trump ist in den USA ein Bestseller: ein aktuelles politisches Buch, das das sich wie ein Königsdrama von Shakespeare liest.

The Naked Author - A Guide to Self-publishing

Author: Alison Baverstock

Publisher: A&C Black

ISBN: 1408157098

Category: Reference

Page: 400

View: 318

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New digital technology, falling production costs and a new type of company offering publishing services have contributed to self-publishing becoming a viable option for writers, rather than a poor second to finding a commercial publishing deal. Written by a publishing consultant and author, with plenty of advice from other industry professionals, this book offers an objective analysis of the processes and companies involved in self-publishing. It helps you to analyse your objectives, define and meet the needs of your audience and looks at the right kind of content for self publishing. It also provides insight into the editorial processes you will need to put your content through, how to commission services from freelancers and companies and how to get a product worthy of your name. It helps you to understand format and design options, and key issues concerning distribution, sales and marketing. Self-publishing is a costly venture and this guide will help you to scrutinise your investment choices and produce a more professional-looking product. Contains a Foreword by Mark Coker, Founder of Smashwords.

The Business of Books

How International Conglomerates Took Over Publishing and Changed the Way We Read

Author: André Schiffrin

Publisher: Verso

ISBN: 9781859843628

Category: Biography & Autobiography

Page: 178

View: 8277

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Post-war American publishing has been ruthlessly transformed since André Schiffrin joined its ranks in 1956. Gone is a plethora of small but prestigious houses that often put ideas before profit in their publishing decisions, sometimes even deliberately. Now six behemoths share 80% of the market and profit margin is all. André Schiffrin can write about these changes with authority because he witnessed them from inside a conglomerate, as head of Pantheon, co-founded by his father, bought (and sold) by Random House. And he can write about them with candor because he is no longer on the inside, having quit corporate publishing in disgust to set up a flourishing independent house, The New Press. Schiffrin's evident affection for his authors sparkles throughout a story woven around publishing the work of those such as Studs Terkel, Noam Chomsky, Gunnar Myrdal, George Kennan, Juliet Mitchell, R. D. Laing, Eric Hobsbawm and E.P.Thompson. Part-memoir, part-history, here is an account of the collapsing standards of contemporary publishing that is irascible, acute and passionate. An engaging counterpoint to recent, celebratory memoirs of the industry written by those with more stock options and fewer scruples than Schiffrin, The Business of Books warns of the danger to adventurous, intelligent publishing in the bullring of today's marketplace.

Ein guter Tag zum Leben

Roman

Author: Lisa Genova

Publisher: BASTEI LÜBBE

ISBN: 3732512789

Category: Fiction

Page: 409

View: 2600

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Als Joe erfährt, dass er an der seltenen Krankheit Chorea-Huntington leidet, ist er 44 Jahre alt. Wenn es gut läuft, bleiben ihm noch zehn Jahre. Jahre, in denen er die Kontrolle über seinen Körper mehr und mehr verlieren wird. Wie jedes seiner vier Kinder muss auch Katie befürchten, die Krankheit ihres Vaters geerbt zu haben. Gewissheit könnte ein Gentest bringen. Doch kann sie tatsächlich mit dem Wissen leben, das der Test ans Licht bringt?

Charlie und die Schokoladenfabrik

Author: Roald Dahl

Publisher: Rowohlt Verlag GmbH

ISBN: 3644574219

Category: Juvenile Fiction

Page: 192

View: 946

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Willy Wonka stand ganz allein in dem großen offenen Fabriktor. Seine Augen waren ungewöhnlich lebhaft. Plötzlich machte er ein paar komische kleine Tanzschritte, breitete die Arme aus und rief: «Willkommen, meine kleinen Freunde! Willkommen in der Schokoladenfabrik!» Der geheimnisvolle Willy Wonka öffnet zum ersten Mal die Tore seiner Schokoladenfabrik. Charlie kann es kaum fassen, dass er als eines der fünf glücklichen Kinder, die eine Goldene Eintrittskarte gewonnen haben, dort hineindarf. Denn Willy Wonka macht nicht nur die köstlichste Schokolade – er ist der beste Süßigkeitenerfinder aller Zeiten! Aber Charlie hätte nie gedacht, welche verrückten Abenteuer ihn in Wonkas Schokoladenfabrik wirklich erwarten würden ...

Is There a Book Inside You?

Writing Alone Or with a Collaborator

Author: Dan Poynter,Mindy Bingham

Publisher: Para Publishing

ISBN: 9781568600468

Category: Language Arts & Disciplines

Page: 235

View: 6443

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With this step-by-step plan, the reader will learn how to break the topic down into easy-to-attack projects; how and where to do research; a process that makes writing easy; how to improve material; how to evaluate publishing options and how to develop an individualized and workable plan.

The Cottage by the Highway and Other Essays on Publishing: 25 Years of Logos

Author: Angus Phillips

Publisher: BRILL

ISBN: 9004283536

Category: History

Page: 370

View: 9749

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Logos – the international journal of the publishing community – celebrates its 25th anniversary in 2015. Since its first publication it has gained a reputation for publishing insightful and clear-headed articles about publishing, and this tradition continues to the present day, with the addition in recent years of academic articles reflecting the growth in the discipline of publishing studies. The present collection provides the opportunity to mark this milestone in the journal’s history by reprinting over thirty articles in book form.

The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

Author: Michael Bhaskar

Publisher: Anthem Press

ISBN: 0857281224

Category: Language Arts & Disciplines

Page: 200

View: 2195

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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Creative Writing

A Workbook with Readings

Author: Linda Anderson

Publisher: Routledge

ISBN: 1317797027

Category: Language Arts & Disciplines

Page: 664

View: 3298

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Creative Writing is a complete writing course that will jump-start your writing and guide you through your first steps towards publication. Suitable for use by students, tutors, writers’ groups or writers working alone, this book offers: a practical and inspiring section on the creative process, showing you how to stimulate your creativity and use your memory and experience in inventive ways in-depth coverage of the most popular forms of writing, in extended sections on fiction, poetry and life writing, including biography and autobiography, giving you practice in all three forms so that you might discover and develop your particular strengths a sensible, up-to-date guide to going public, to help you to edit your work to a professional standard and to identify and approach suitable publishers a distinctive collection of exciting exercises, spread throughout the workbook to spark your imagination and increase your technical flexibility and control a substantial array of illuminating readings, bringing together extracts from contemporary and classic writings in order to demonstrate a range of techniques that you can use or adapt in your own work. Creative Writing: A Workbook with Readings presents a unique opportunity to benefit from the advice and experience of a team of published authors who have also taught successful writing courses at a wide range of institutions, helping large numbers of new writers to develop their talents as well as their abilities to evaluate and polish their work to professional standards. These institutions include Lancaster University and the University of East Anglia, renowned as consistent producers of published writers.

Dinosaur

Find Out What's Inside

Author: Book Company Publishing Pty, Limited, The

Publisher: N.A

ISBN: 9781742022192

Category: Dinosaurs

Page: 12

View: 5418

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These fun, fact-filled board books will give children a window into the world of biology. Designed for small hands and curious minds, each title has a shaped acetate panel that allows children to see inside a dinosaur, a shark and a human body. The anatomical, colourful illustrations and entertaining text will leave children feeling like experts with X-Ray vision!