Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners

Author: Michael G. Parkinson,L. Marie Parkinson

Publisher: Routledge

ISBN: 1136774629

Category: Business & Economics

Page: 528

View: 1436

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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

Author: Thomas Harvey Bivins

Publisher: Taylor & Francis

ISBN: 0805842578

Category: Business & Economics

Page: 229

View: 1960

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This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

Author: Tom Bivins

Publisher: Routledge

ISBN: 1351788973

Category: Language Arts & Disciplines

Page: 338

View: 5693

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Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

Author: Thomas Harvey Bivins

Publisher: N.A

ISBN: 0805863214

Category: Language Arts & Disciplines

Page: 312

View: 2689

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Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on:Similarities and differences among the ethical dilemmas faced by the mass mediaCommon ground on which to evaluate media behavior Media obligationsProfessional ethicsEthical theory and its application to the modern mediaConsiderations of truth and harmNew to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

Advertising and Public Relations Law

Author: Roy L. Moore,Carmen Maye,Erik L. Collins

Publisher: Routledge

ISBN: 1136930345

Category: Business & Economics

Page: 480

View: 8173

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Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Fundamentals of Advertising & Public Relation

Author: Dhruv Sabharwal

Publisher: Evincepub Publishing

ISBN: 9387905667

Category: Education

Page: 106

View: 8031

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This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing. This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication that spreads information about a product service or idea and is aimed at a large number of people at a time. In order to reach to the masses advertising agencies purchase space time in one or more media purchase television radio newspapers and magazines. The main aim of advertising is to increase the consumer base of an organization by providing information about various products and services. Last few decades advertising industries have come a long way, from simply informing the prospects of the availability of product and services to a skillful development of strategy in marketing to make brands and extension of people's attitude and personality. Today with the concept of globalization consumers are highly exposed to an array of global brands. The mass media, especially with the internet, has created media market which is invincible. In order to understand that market marketers have to develop such marketing strategies which will be going to grab the attention of the consumers easily and effectively. The entry of global brands in India led to an explosion in the advertising business with a proliferation of advertising campaigns for new products and services in the market as also arrange of sales promotion activities. Global branduch as Coca-Cola Pepsi Pizza Hut created campaigns that can be termed as purely local in inspiration while retaining the international themes. The changing scenario, an addition of globalization, entry of new media and expansion of media market give rise to customer expectations, does advertising has emerged as an important field of study in various journalism & management programs offered by various universities.

Advertising and Public Relations Law

Author: Roy L. Moore,Carmen Maye,Erik L. Collins

Publisher: Taylor & Francis

ISBN: 0203845870

Category: Business & Economics

Page: 480

View: 3837

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Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Advertising and Public Relations Research

Author: Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley

Publisher: Routledge

ISBN: 1317507363

Category: Business & Economics

Page: 384

View: 448

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Introduction to Advertising and Public Relations

For Degree/P.G. Diploma Courses in Journalism and Media Communication

Author: Shipra Kundra

Publisher: N.A

ISBN: 9788126124565

Category: Advertising

Page: 428

View: 9541

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Advertising and public relations are the much sought after professional courses with courses with vast potential of employment and career opportunities.

Public Relations Cases and Readings

International Perspectives

Author: Daniel Moss,Barbara DeSanto

Publisher: Routledge

ISBN: 1134567251

Category: Business & Economics

Page: 288

View: 7248

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This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.

Journalism and Public Relations

News Media and PR in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 6886

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

Latin American and Caribbean Perspectives on the Development of Public Relations

Other Voices

Author: T. Watson

Publisher: Springer

ISBN: 1137404329

Category: Business & Economics

Page: 101

View: 4660

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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

Asian Perspectives on the Development of Public Relations

Other Voices

Author: T. Watson

Publisher: Springer

ISBN: 1137398159

Category: Business & Economics

Page: 175

View: 8935

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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Discovering Journalism

Author: Warren G. Bovée

Publisher: Greenwood Publishing Group

ISBN: 9780313309472

Category: Language Arts & Disciplines

Page: 223

View: 5873

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Journalism is the branch of mass communications that provides large numbers of people with the knowledge they need to help them make good decisions about issues currently affecting their personal and public lives. Journalism not only provides news but also presents interpretation, evaluation, and persuasion. Any discussion about journalism requires a common understanding of basic terms and concepts. By defining what journalism is, this book provides the answers to many questions and debates about the current state of the mass media: What is news? Is journalism concerned with more than news? What are the purposes of editorials? Is it good or bad to combine journalism and fiction? Is it possible to report the news objectively? How are public relations and advertising related to journalism? This coherent, general theory explores the function and roles of journalism vital to our personal and public well-being and offers valuable insight in areas affected by journalism such as politics, education, and the law.

Advertising in Developing and Emerging Countries

The Economic, Political and Social Context

Author: Emmanuel C. Alozie

Publisher: CRC Press

ISBN: 131718498X

Category: Business & Economics

Page: 352

View: 2898

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This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Advertising and Public Relations

Author: Stan Tymorek

Publisher: Infobase Publishing

ISBN: 1438132042

Category: Advertising

Page: 180

View: 5011

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Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.

Media, Profit, and Politics

Competing Priorities in an Open Society

Author: Joe Harper,Thom Yantek

Publisher: Kent State University Press

ISBN: 9780873387545

Category: Political Science

Page: 298

View: 5540

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A compilation of essays and commentary delivered at the second annual Kent State University Symposium on Democracy, this work recognizes and considers the differences that arise when the competitive forces of commerce clash with the demand for the open availability of information in a democratic society. The conflicting roles of advocate-initiator and objective reporter for journalists who cover community politics; the role of the news media in forming public attitudes toward things political and their role in affecting voter nonparticipation; the role of financial considerations in the news media's attempt to provide citizens with needed news and perspective on political affairs; and particularly the role of the conglomeration of ownership of news media organizations are a few of the topics discussed in this volume.

Rethinking Public Relations

The Spin and the Substance

Author: Dr Kevin Moloney

Publisher: Routledge

ISBN: 1134603576

Category: Business & Economics

Page: 208

View: 8273

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PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Strategic Communication: Cases in Marketing, Public Relations, Advertising and

Author: Steven Greenland,Jason Bainbridge,Chris Galloway,Rob Gill

Publisher: Pearson Higher Education AU

ISBN: 1442556692

Category: Business & Economics

Page: 166

View: 7832

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Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.

Convergent Journalism an Introduction

Writing and Producing Across Media

Author: Stephen Quinn,Vincent Filak

Publisher: Taylor & Francis

ISBN: 1136034811

Category: Language Arts & Disciplines

Page: 240

View: 1027

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Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, broadcast, radio, or a newspaper or magazine - or, more likely, all of the above. This text will explain how a single story can fulfil its potential through any media channel. Convergent Journalism an Introduction shows you, the news writer, editor, reporter, and producer how to tailor a story to meet the needs of various media, so your local news story can be written in a form appropriate for the web, print, PDA screen and broadcast.