Layout Index

Author: Jim Krause

Publisher: Simon and Schuster

ISBN: 1440321965

Category: Design

Page: 312

View: 1654

Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Ultimate Small Business Marketing Guide

1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

Author: James Stephenson

Publisher: Entrepreneur Press

ISBN: 1613080433

Category: Business & Economics

Page: 564

View: 1953

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Computer Education for Teachers

Integrating Technology into Classroom Teaching

Author: Vicki F. Sharp

Publisher: Wiley

ISBN: 0470141107

Category: Education

Page: 416

View: 4735

Teachers who want an up-to-date, readable, and concise introduction to computers continue to turn to Computer Education for Teachers. The new edition places more emphasis on multimedia and the Internet, covering topics such as digital photography, iPods in the classroom, the Internet, and distance learning. A robust Web site also accompanies this streamlined book. It contains video tutorials on topics such as creating a digital portfolio and making a Podcast. These tutorials are from 1 to 3 minutes in duration and are step-by-step projects. Teachers who are unfamiliar with the use of the computer in the classroom will find this to be the perfect resource.

The Logo Brainstorm Book

A Comprehensive Guide for Exploring Design Directions

Author: Jim Krause

Publisher: Simon and Schuster

ISBN: 1440324956

Category: Design

Page: 298

View: 6274

Don't Wait for Inspiration to Strike Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions. Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including: Symbols Monograms Typographic Logos Type and Symbol Combinations Emblems Color Palettes Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

Books in Print

Author: N.A

Publisher: N.A


Category: American literature

Page: N.A

View: 3528

Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.

Type Idea Index

The Designer's Ultimate Tool for Choosing and Using Fonts Creatively

Author: Jim Krause

Publisher: HOW Books

ISBN: 9781581808063

Category: Design

Page: 360

View: 8151

Type Idea Index is a tool - an idea-generating, horizon-expanding, knowledge-broadening power-tool that can be used to boost the creative output of designers, illustrators and anyone else who uses type. The basic principle behind Type Idea Index is simple: ideas breed ideas. If you are looking for new ways of employing type in your works of art and design (or new twists to apply to your current typographic techniques), check out Type Idea Index. You'll find yourself face-to-face with 650+ custom-created, idea-sparking examples of typography and type-intensive design. For maximum user-friendliness, these samples are organized according to the theme they express (Energy, Elegance, Order, Rebellion) and the sort of real-world application they relate to (initials, monograms, logos, headlines, paragraphs). Expand your knowledge of type and brainstorm for ideas every time you design with letters and words. Type Idea Index is the sixth installment in the best-selling, globally popular Index series by Jim Krause.

Newsletter Design

A Step-by-Step Guide to Creative Publications

Author: Edward A. Hamilton

Publisher: John Wiley & Sons

ISBN: 9780471285922

Category: Architecture

Page: 192

View: 9298

Newsletter Design A Step–by–Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world–renowned publications and your newsletter will never land in the junk–mail pile. You′ll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step–by–step guide: ∗ Planning visual content ∗ Fast–paced journalistic writing ∗ Forceful page layout ∗ Eye–catching graphics ∗ Strong, clear typography ∗ Powerful photojournalism ∗ Cost–wise production From selecting a name, logotype, and cover design to going on press, every element of producing a stand–out newsletter is explained step–by–step in clear language. Principles are expressed in simple terms that apply equally to desktop publishing or traditional T–square and typewriter. Layouts that are cluttered and complex––or bland and austere––can sabotage even the best editorial ideas. The author shows you how to avoid the stock, "off–the–shelf look". You′ll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance. you′ll learn how to edit and design with compelling journalistic photographs and vivid graphics. In addition, the book introduces a twelve–part grid design that not only opens up new creative possibilities and relief from the standard three–column page, it works perfectly with computer coordinates. There′s plenty of support for desktop publishers using WordPerfect, Lotus, Adobe, and Quark. You′ll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple software programs. It′s all here. From logotype to printed pages, you won′t find a more readable, on–the–money guide to designing newsletters.

Idea Index

Author: Jim Krause

Publisher: Simon and Schuster

ISBN: 1440318670

Category: Design

Page: 312

View: 3795

Sit! Stay! Be Creative! It's tough to be creative on command. And with deadlines looming, you can't wait for inspiration to strike. That's where Idea Index comes in. Don't let the small size fool you. Inside you'll discover thousands of big ideas for graphic effects and type treatmnts — via hundreds of prompts designed to stimulate, quicken and expand your creative thinking. Use Idea Index to brainstorm ideas, to unclog your mind, and to explore different looks and approaches. The Idea Index — instant creative genius when you need it most!

The Non-designer's Design Book

Design and Typographic Principles for the Visual Novice

Author: Robin Williams

Publisher: Pearson Education

ISBN: 0133966151

Category: Art

Page: 239

View: 6823

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.

Adobe PageMaker 7.0

Author: N.A

Publisher: Adobe Press

ISBN: 9780201756258

Category: Computers

Page: 324

View: 402

Showcases the computer graphics program's updated features while demonstrating fundamental and advanced Pagemaker concepts and displaying professionally designed projects.

The Art of Game Design

A Book of Lenses, Second Edition

Author: Jesse Schell

Publisher: CRC Press

ISBN: 1498759564

Category: Computers

Page: 600

View: 7206

Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.


Author: Helen Armstrong,Zvezdana Stojmirovic

Publisher: Princeton Architectural Press

ISBN: 9781616890254

Category: Design

Page: 160

View: 2104

Creativity is no longer the sole territory of the designer and other creative professionals. Amateurs are drawn to websites such as Flickr, Threadless, WordPress, YouTube, Etsy, and Lulu, approaching design with the expectation that they will fill in the content. Never has user-driven design been easier for the public to generate and distribute. How will such a fundamental shift toward bottom-up creation affect the design industry? Designing for Participatory Culture considers historical and contemporary models of making that provide ideas for harnessing user-generated content through participatory design. The authors discuss how designers can lead the new breed of widely distributed amateur creatives rather than be overrun by them. DPC challenges designers to transform audiences into users, and completed layouts into open-ended systems. The book opens with an introductory essay entitled 'Ceding Control,' which explores the general concept of participatory culture and the resulting emergence of systems-oriented models of co-creation. Four chapters Modularity, Flexibility, Community, and Technology explore the various approaches to participatory design through critical essays, case studies, and interviews with leading designers in the field.

How To Say It

Author: Rosalie Maggio

Publisher: Penguin

ISBN: 1101215518

Category: Reference

Page: 512

View: 5852

This practical guide features comprehensive lists of words, phrases, sentences, and paragraphs that allow you to express yourself on any subject in your own voice and style. It teaches what to include and what to leave out when writing. Whether you want to sound formal or casual, traditional or contemporary, businesslike or lighthearted, distant or intimate, you’ll find here the words for every letter writing occasion, including: - Business letters - Personal letters - Get-well cards - Invitations - Resumes - And more! With helpful grammatical appendices and sample letters, say goodbye to your writing etiquette worries!

Design Basics: 3D

Author: Richard Roth,Stephen Pentak

Publisher: Cengage Learning

ISBN: 0495915785

Category: Art

Page: 224

View: 5360

DESIGN BASICS:3D presents three-dimensional design concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Filled with examples from nature, art, and popular culture, this clear and easy-to-use book demystifies the design process as it illustrates the elements of exceptional 3D design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Adobe InDesign CS2 @ Work

Projects You Can Use on the Job

Author: Cate Brosseau Indiano

Publisher: Sams Publishing

ISBN: 9780672328022

Category: Computers

Page: 320

View: 3111

A guide to the powerful page layout technology presents a wide range of useful projects that can be applied to the work environment, featuring step-by-step instructions, along with helpful tips, tools, tricks, and explanations, for everything from creating a brochure and marketing materials to developing a monthly newsletter or product catalog. Original. (Beginner/Intermediate)

The Brute and Other Farces

Author: Anton Pavlovich Chekhov

Publisher: Hal Leonard Corporation

ISBN: 9781557830043

Category: Drama

Page: 130

View: 4023

(Applause Books). All the farces of Russia's greatest dramatist are rendered here in the classic lively translations which audiences and scholars alike applaud on the stage and in the classroom. The blustering, stuttering eloquence of Chekhov's unlikely heroes has endured to shape the voice of contemporary theatre. This volume presents seven minor masterpieces: Harmfulness of Tobacco, Swan Song, The Brute, Marriage Proposal, Summer in the Country, A Wedding, The Celebration.

Photo Idea Index

Author: Jim Krause

Publisher: HOW Books

ISBN: 9781581807660

Category: Photography

Page: 360

View: 3994

Not Your Typical Digital Photography Book Photo Idea Index is a "what if" book intended to supercharge the creative passion and technical savvy of both designers and photographers. Whether you're an amateur or a seasoned pro, this book will expand your vision of the world and provide you with hundreds of ideas and tips designed to strengthen your ability to capture and create images that are intriguing, technically sound and aesthetically attractive. What's more, every image inside Photo Idea Index was created specifically for this book (no stock photos!) using modestly priced cameras and equipment that are readily available to those of us without mega-amounts of cash to spend. Photo Idea Index is truly a one-of-a kind resource for image-makers of today.

Before & After

How to Design Cool Stuff

Author: John McWade

Publisher: Peachpit Press

ISBN: 9780132705127

Category: Computers

Page: 240

View: 7342

Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.