Leaders Eat Last

Why Some Teams Pull Together and Others Don't

Author: Simon Sinek

Publisher: Penguin

ISBN: 1101623039

Category: Business & Economics

Page: 368

View: 8002

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The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Leaders Eat Last

Why Some Teams Pull Together and Others Don't

Author: Simon Sinek

Publisher: Penguin

ISBN: 1591845327

Category: Business & Economics

Page: 244

View: 7923

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An inspirational corporate visionary discusses how to get employees and customers on board with your company's “why” and cultivate a supportive mentality of trust and commitment in this follow-up to Start with Why.

Leaders Eat Last

Why Some Teams Pull Together and Others Don't

Author: Simon Sinek

Publisher: Portfolio (Hardcover)

ISBN: 9780670923175

Category: Leadership

Page: 368

View: 6146

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The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with a new chapter on millennials in the workplace, based on Simon Sinek's viral video 'The Millennial Question' (180+ million views). Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other. Yet other teams, no matter what incentives were offered, are doomed to infighting, fragmentation and failure. Why? Today's workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety. It separates the security inside the team from the challenges outside. Everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities. As in Start with Why, Sinek illustrates his ideas with fascinating true stories, from the military to manufacturing, from government to investment banking. He shows that leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their vision. It's amazing how well it works. 'As refreshingly simple and easy to follow as it is thought-provoking' Management Today Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start with Why is the third most popular video of all time on TED.com, with more than 33 million views.

Start with Why

How Great Leaders Inspire Everyone to Take Action

Author: Simon Sinek

Publisher: Penguin

ISBN: 9781101149034

Category: Business & Economics

Page: 256

View: 9511

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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Making Ideas Happen

Overcoming the Obstacles Between Vision and Reality

Author: Scott Belsky

Publisher: Penguin

ISBN: 1101404353

Category: Business & Economics

Page: 256

View: 6452

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How the world's leading innovators push their ideas to fruition again and again Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

Summary of Leaders Eat Last

By Simon Sinek | Includes Analysis

Author: Instaread Summaries

Publisher: Idreambooks

ISBN: 9781683785149

Category: Study Aids

Page: 38

View: 9511

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Summary of Leaders Eat Last by Simon Sinek Includes Analysis Preview: Leaders Eat Last by Simon Sinek advocates for a leadership style that focuses on serving others rather than pursuing shareholder goals or personal interests. Modern trends in leadership prioritize profits and executive bonuses over creating a healthy environment for employees. Leaders who think of themselves as serving their employees like family can increase job satisfaction and engagement, which reduces stress and increases productivity because employees feel secure. For example, in the US Marine Corps, the lowest-ranking soldiers eat first and the leaders eat last to ensure that everyone gets a chance to eat and feel cared for. The best leaders create a Circle of Safety that encompasses the entire company, which employees can extend to the customers they serve. Poor leaders extend that Circle of Safety only to their immediate supporters, which increases stress for those outside the circle who may believe that their jobs are not secure. Good leaders... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Leaders Eat Last by Simon Sinek Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Together is Better

A Little Book of Inspiration

Author: Simon Sinek

Publisher: Penguin

ISBN: 1591847850

Category: Business & Economics

Page: 160

View: 2049

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Most of us live our lives by accident???we live as it happens. Fulfillment comes when we live our lives on purpose. This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable -- publisher.

Leaders Eat Last Deluxe

Why Some Teams Pull Together and Others Don't

Author: Simon Sinek

Publisher: Penguin

ISBN: 0698166809

Category: Business & Economics

Page: 368

View: 5055

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The Deluxe Edition of Leaders Eat Last, now with an expanded chapter and appendix on leading millennials, includes over 30 minutes of exclusive video and 30 minutes of audio of Simon Sinek. The acclaimed, bestselling author of Start With Why and Together is Better delves deeper into book’s themes and shares additional examples and insights. Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

The Infinite Game

How Great Businesses Achieve Long-lasting Success

Author: Simon Sinek

Publisher: Penguin UK

ISBN: 0241979722

Category: Business & Economics

Page: 272

View: 1205

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The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.

Permission to Screw Up

Learning to Lead by Doing (Almost) Everything Wrong

Author: Kristen Hadeed

Publisher: Penguin

ISBN: 1591848296

Category: Biography & Autobiography

Page: 272

View: 2092

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How do you turn a part-time job into the best job someone's ever had? How do you get people to do the dirty work necessary to keep a business running--especially when the work is literally dirty--scrubbing toilets and mopping floors? Kristen Hadeed built a cleaning business called Student Maid that college students now clamor to join. But to say that her company's early years were a hot mess is an understatement. With no training or experience in managing a business, she had no idea how to encourage or inspire her team. And how do you get anyone--millennial or otherwise--excited to dust and vacuum? Her first year was a series of almost comic leadership mistakes, from extreme micromanagement to infuriating aloofness. When 75 percent of her team quit on the same day, Hadeed realized she had to change her leadership style if she wanted her business to survive. She set out to give her people a reason to come to work, apart from the paycheck. She figured out how to help them feel trusted, empowered, and valued. And before long her team, and her company, were thriving. If it weren't for the company's policy that requires students to move on when they graduate, many would have stuck around. Instead, they go off to start their own companies and take highly sought-after positions in organizations around the world as a result of their experience at Student Maid. This book follows Hadeed's journey and what she learned along the way, from leading by example, to the importance of mentorship, to fostering accountability, to showing compassion for mistakes. The book blends the exciting story of Student Maid's underdog success with insights that can inspire readers to become leaders in any environment. It proves that no matter how messy things get, we can always find opportunities to make them better. If it can happen in a cleaning company, what's possible for you?

Leaders Who Last

Author: Dave Kraft

Publisher: Crossway

ISBN: 1433513188

Category: Religion

Page: 155

View: 6985

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Powerful yet concise, Leaders Who Last instructs, warns, inspires, and challenges leaders with what it takes to live, lead, and make a lasting difference in the lives of others.

Summary: Leaders Eat Last

Review and Analysis of Sinek's Book

Author: BusinessNews Publishing

Publisher: Must Read Summaries

ISBN: 2511035952

Category: Business & Economics

Page: 9

View: 9190

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The must-read summary of Simon Sinek's book: "Leaders Eat Last: Why Some Teams Pull Together and Others Don’t". This complete summary of the ideas from Simon Sinek's book "Leaders Eat Last" states that true leadership is all about putting the lower employees first. Real leaders take care of team members and focus on their well-being. According to Sinek, leaders can create a Circle of Safety around their team to make sure that they protect their team members when addressing problems and challenges at work. This Circle of Safety includes seven factors, such as powerful forces, direction and leadership. By integrating this model into their company, leaders can ensure that their employees are happy and cared for, which in turn will lead to higher levels of productivity. Added-value of this summary: • Save time • Create a Circle of Safety for your team • Enhance your leadership skills To learn more, read “Leaders Eat Last” and find out how you can become a better leader!

Find Your Why

A Practical Guide for Discovering Purpose for You and Your Team

Author: Simon Sinek,David Mead,Peter Docker

Publisher: Penguin

ISBN: 1101992980

Category: Business & Economics

Page: 256

View: 5570

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Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon

Everybody Matters

The Extraordinary Power of Caring for Your People Like Family

Author: Bob Chapman,Rajendra Sisodia

Publisher: Portfolio Trade

ISBN: 1591847796

Category: Business & Economics

Page: 260

View: 2836

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"Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees." - Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a clich� on a mission statement; it's the bedrock of the company's success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn't lay off one of the kids. That's the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It's natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it's like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for--and where it's expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it's time to go home. This book chronicles Chapman's journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn't easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."

Winning (Enhanced Edition)

Author: Jack Welch,Suzy Welch

Publisher: Harper Collins

ISBN: 0062274015

Category: Business & Economics

Page: 384

View: 4455

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This enhanced digital edition features ten exclusive video commentaries from America's favorite CEO Jack Welch, who shares his trademark straight-talk advice and real-world management philosophy with readers at every level of an organization. Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management has become the gold standard in business, with his relentless focus on people, teamwork, and profits. Now regarded as the bible of business, Winning lays out the answers to the most difficult questions people face both on and off the job—from line workers to MBAs, from project managers to senior executives. Video commentary from Jack Welch expands on the book's treatment of the real "stuff" of work—the importance of positive energy in a leader, the proper role of HR within an organization, how to lead change effectively, why strategy doesn't have to be rocket science, the potential pitfalls of mergers and acquisitions, how to launch a new business within a big company, and more. The insights and solutions offered in the text, combined with lively video interviews with Welch, will change the way you work, lead, and succeed.

Summary of Leaders Eat Last

by Simon Sinek | Includes Analysis

Author: Instaread

Publisher: Instaread

ISBN: 1683785223

Category: Study Aids

Page: 46

View: 315

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Summary of Leaders Eat Last by Simon Sinek | Includes Analysis Preview: Leaders Eat Last by Simon Sinek advocates for a leadership style that focuses on serving others rather than pursuing shareholder goals or personal interests. Modern trends in leadership prioritize profits and executive bonuses over creating a healthy environment for employees. Leaders who think of themselves as serving their employees like family can increase job satisfaction and engagement, which reduces stress and increases productivity because employees feel secure. For example, in the US Marine Corps, the lowest-ranking soldiers eat first and the leaders eat last to ensure that everyone gets a chance to eat and feel cared for. The best leaders create a Circle of Safety that encompasses the entire company, which employees can extend to the customers they serve. Poor leaders extend that Circle of Safety only to their immediate supporters, which increases stress for those outside the circle who may believe that their jobs are not secure. Good leaders… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Leaders Eat Last by Simon Sinek | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

How to Be an Effective Leader

Develop Leadership Skills and Build Effective Teams

Author: Allan Green

Publisher: CreateSpace

ISBN: 9781511406901

Category:

Page: 104

View: 1245

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Develop Your Leadership Skills, BOSS! And Build Perfect Team! Look, it's just $9.99. Tomorrow will be $14.99. Leadership is all about having a vision of one's own and charging it with enough belief to empower the team or the followers to achieve their own goals as well. The zillions of benefits guaranteed by leadership is one of the most attractive reasons to be a leader. Moreover, when you get a faint taste of the harvest of leadership, you realize that all the virtues and fruits have the ability to stay forever, as your own conviction gets strengthened forever due to the joy of achieving all that you want. As to why leadership should be opted for anyone, it relies on having a vision (which everyone has) and helping/ influencing others realize the same, to work towards achieving your vision is the primary advantage of being a leader. This book is a simple and practical guide that is suited for anyone who is ready to take the role of being a leader. If you are already part of an organization that wants to improve its leadership, this is also perfect for you. Here is a Preview of What You'll Learn... = What is Leadership? = Why Become a Leader? = Theories of Leaderships = What You Need to Know as a Leader = Transforming Leadership Functions to Habits = Motivation: An Important Skill of a Leader = Historically Significant Leaders: Good and Bad to Learn from Them = Inspiring the Masses with Your Vision = How to Become Responsible and Committed to Work: Two Defining Virtues of a Leader = Psychology in Leadership = Willpower Athletes = Perseverance and Persistence = Perseverance and Persistence to Gain Productivity in Leadership = Becoming a Charismatic Leader = Leadership Styles = Self-Esteem and Self-Confidence: A must-Have for a Leader = Expert's Guide in How to Become an Effective Leader: a Brief Guide = Dark Leadership or Effects of Bad Leadership = Leadership: Personal Success and Myths = Executive Leadership; Determining Courses to Pursue Academically to Become an Omnipotent Effective Leader = Self-Leadership and Gender parameters in Leadership = Leader Development = Thinking and Living the Life of a Leader Get your copy today! Take action right away to learn how to become an effective leader in the book "How to Be an Effective Leader: Develop Leadership Skills and Build Effective Teams" for a limited time discount of only $9.99! (c) 2014-2015 All Rights Reserved ! Tags: leader standard work, leader eat last, leadership skills, effective people, 7 habits, leader in me, leader checklist, leader eat last, leader book, time management, self-discipline, habits, self-development, skills, management, leader, effectiveness, stephen covey, Stephen Covey, 7 Habits, The Leader In Me, Leaders Eat Last

The Ideal Team Player

How to Recognize and Cultivate The Three Essential Virtues

Author: Patrick M. Lencioni

Publisher: John Wiley & Sons

ISBN: 1119209617

Category: Business & Economics

Page: 240

View: 2162

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In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.

The Hidden Brain

How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

Author: Shankar Vedantam

Publisher: Spiegel & Grau

ISBN: 9781588369390

Category: Social Science

Page: 288

View: 6323

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The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

American Icon

Alan Mulally and the Fight to Save Ford Motor Company

Author: Bryce G. Hoffman

Publisher: Crown Business

ISBN: 0307886069

Category: Business & Economics

Page: 422

View: 6874

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THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America's last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.