M: Business Communication

Author: Paula Lentz,Kathryn Rentz

Publisher: McGraw-Hill Education

ISBN: 9780073403229

Category: Business & Economics

Page: 384

View: 8814

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M: Business Communication has become the most technologically current and pedagogically effective product on the market, and is written by the authors of Lesikar's Business Communication: Making Connections in a Digital World. Its focus on the essentials required of today's digital workplace makes it easy for instructors to cover all the materials presented within the semester, and its student-centered design and study resources ensure success. Paired with Connect Business Communication; M: Business Communication contains the tools needed to navigate through the fast-paced and ever-changing field effectively and efficiently. For access to the instructor and student supplements, and bonus chapters that accompany this product visit www.mhhe.com/rentzm3e.

M

Business Communication

Author: Kathryn Rentz

Publisher: McGraw-Hill Higher Education

ISBN: 0077637275

Category: Business & Economics

Page: 384

View: 3363

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M: Business Communication has become the most technologically current and pedagogically effective product on the market, and is written by the authors of Lesikar's Business Communication: Making Connections in a Digital World. Its focus on the essentials required of today's digital workplace makes it easy for instructors to cover all the materials presented within the semester, and its student-centered design and study resources ensure success. Paired with Connect Business Communication; M: Business Communication contains the tools needed to navigate through the fast-paced and ever-changing field effectively and efficiently.

The Art of Public Speaking

Author: Dale Carnegie,Wyatt North

Publisher: Wyatt North Publishing, LLC

ISBN: N.A

Category: Business & Economics

Page: 426

View: 2328

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The Art of Public Speaking is a fantastic introduction to public speaking by the master of the art, Dale Carnegie. Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. It is closely allied to "presenting", although the latter has more of a commercial connotation. In public speaking, as in any form of communication, there are five basic elements, often expressed as "who is saying what to whom using what medium with what effects?" The purpose of public speaking can range from simply transmitting information, to motivating people to act, to simply telling a story. Good orators should be able to change the emotions of their listeners, not just inform them. Public speaking can also be considered a discourse community. Interpersonal communication and public speaking have several components that embrace such things as motivational speaking, leadership/personal development, business, customer service, large group communication, and mass communication. Public speaking can be a powerful tool to use for purposes such as motivation, influence, persuasion, informing, translation, or simply entertaining. A confident speaker is more likely to use this as excitement and create effective speech thus increasing their overall ethos. Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books. Perhaps one of Carnegie’s most successful marketing moves was to change the spelling of his last name from “Carnagey” to Carnegie, at a time when Andrew Carnegie (unrelated) was a widely revered and recognized name. By 1916, Dale was able to rent Carnegie Hall itself for a lecture to a packed house. Carnegie's first collection of his writings was Public Speaking: a Practical Course for Business Men (1926), later entitled Public Speaking and Influencing Men in Business (1932). His crowning achievement, however, was when Simon & Schuster published How to Win Friends and Influence People. The book was a bestseller from its debut in 1936, in its 17th printing within a few months. By the time of Carnegie's death, the book had sold five million copies in 31 languages, and there had been 450,000 graduates of his Dale Carnegie Institute. It has been stated in the book that he had critiqued over 150,000 speeches in his participation in the adult education movement of the time. During World War I he served in the U.S. Army. One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them.

Essentials of Business Communication

Author: Mary Ellen Guffey,Dana Loewy

Publisher: Cengage Learning

ISBN: 130556023X

Category: Business & Economics

Page: 608

View: 831

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A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10E presents a streamlined approach to business communication that includes unparalleled learning resources for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION includes the authoritative text and a self-teaching grammar and mechanics handbook at the back of the text as well as extraordinary print and digital exercises designed to build grammar, punctuation, and writing skills. As students learn basic writing skills, they are encouraged to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media communication, electronic messages, and digital media to prepare students for workplace communication success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations of Business

Author: William M. Pride,Robert J. Hughes,Jack R. Kapoor

Publisher: Cengage Learning

ISBN: 1305511069

Category: Business & Economics

Page: 560

View: 8875

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Gain a solid understanding of business today and what it takes to become a better employee, more informed consumer, and even a successful business owner with the best-selling FOUNDATONS OF BUSINESS, 5E. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics and special features examine ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage addresses cutting-edge topics, such as the impact of social media in business, the economic recovery and remaining economic issues, international business, green and socially responsible business, and sustainability. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Writing a Convincing Business Plan

Author: Arthur R. DeThomas,Stephanie Derammelaere,Steven Fox

Publisher: Barrons Educational Series

ISBN: 9781438004808

Category: Business & Economics

Page: 280

View: 8642

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A sound and convincing business plan is an entrepreneur’s important first step in starting up a profitable business. It’s also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

Communication Matters

Second Edition

Author: Kory Floyd

Publisher: McGraw-Hill Higher Education

ISBN: 0077732456

Category: Language Arts & Disciplines

Page: N.A

View: 450

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Communication Matters: Because great communicators are made, not born. Through Communication MattersË highly interactive program, students learn that our instincts arenËt as good as we think they are and develop the skills needed to become effective communicators. The program prompts students to question their assumptions, helps them to move beyond their personal daily communication experiences, and challenges them to think critically about why and how they communicate in the ways they do. Connect for Communication Matters, Second Edition, reflects our increasingly diverse, interactive, and digital world by using hands-on features. Through an interactive eBook, a suite of student videos for public speaking, and dynamic online activities, students are urged to consider which choices are likely to be effective and which less so. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success. The result: Students are able to internalize core communication principles, adapt their communication behavior more effectively, and actively apply those strategies to all aspects of their lives.

Business Communication

Polishing Your Professional Presence, Student Value Edition

Author: Barbara G. Shwom,Lisa Gueldenzoph Snyder

Publisher: Pearson

ISBN: 9780134740850

Category:

Page: 640

View: 1028

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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(tm) or Mastering(tm), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in business communications. Effective communication in business practices Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people. Business Communication: Polishing Your Professional Presence, 4th Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Also available with MyLab Business Communication By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. NOTE: You are purchasing a standalone product; MyLab(tm) Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Communication, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Business Communication, search for: 0134890469 / 9780134890463 Business Communication: Polishing Your Professional Presence, Student Value Edition Plus MyLab Business Communication with Pearson eText -- Access Card Package, 4/e Package consists of: 0134740858 / 9780134740850 Business Communication: Polishing Your Professional Presence, Student Value Edition 0134789725 / 9780134789729 MyLab Business Communication with Pearson eText -- Access Card -- for Business Communication: Polishing Your Professional Presence

Harvard Business Essentials

Business Communication

Author: Harvard Business School Press

Publisher: Harvard Business Press

ISBN: 9781591391135

Category: Business & Economics

Page: 162

View: 718

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Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include: Understanding the optimal "medium" to present information Learning the best timing to deliver a message Delivering an effective presentation Drafting proposals Writing effective e-mails Improving self-editing skills Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Mary Munter Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications isGuide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Technical Communication

Author: John M. Lannon,Laura J. Gurak

Publisher: Longman Publishing Group

ISBN: 9780134118499

Category: Communication of technical information

Page: 736

View: 5743

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For courses in Technical Communication. Comprehensive, user-friendly instruction in workplace writing, technical communication, business writing Today's employees are tasked with writing documents such as emails, memos, letters, and informal reports, as well as more complex forms of communications such as formal reports, proposals, web pages, and presentations. Technical Communication, Fourteenth Edition builds upon the authority of the previous editions byclearly guiding students to write documents persuasively, effectively, and with an eye towards technological innovations and global communications. It incorporates the interpersonal, logical, ethical, and cultural demands of these different forms of workplace communications and provides students with the necessary skills to navigate these nuisances. Building on research and writing skills and touching on the importance of ethics, the authors prepare students for technical writing in any field. Also available with MyWritingLab(tm) MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more. Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyWritingLab, search for: 0134271955 / 9780134271958 Technical Communication Plus MyWritingLab with Pearson eText -- Access Card Package Package consists of: 0133944131 / 9780133944136 MyWritingLab with Pearson eText -- Access Card 013394414X / 9780133944143 MyWritingLab with Pearson eText -- Inside Star Sticker 0134118499 / 9780134118499 Technical Communication

Excellence in Business Communication

Author: John V. Thill,Courtland L. Bovée,Ava Cross

Publisher: N.A

ISBN: 9780134310824

Category:

Page: N.A

View: 6673

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Note: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Communication, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Excellence in Business Communication has long provided instructors and students with the most current communication strategies and practices used in today's workplace. This sixth Canadian edition includes up-to-date model documents that reflect the entire spectrum of print and electronic communication media. Students entering today's workforce are expected to use a wide range of tools, from instant messaging to blogging to podcasting, and Excellence in Business Communication provides the hands-on experience they need to meet employer expectations. If you would like to purchase both the physical text and MyLab Business Communication, search for: 0134999851 / 9780134999852 Excellence in Business Communication, Sixth Canadian Edition Plus MyBusCommLab with Pearson eText -- Access Card Package, 6/e Package consists of: 0134310829 / 9780134310824 Excellence in Business Communication, Sixth Canadian Edition 0134820533 / 9780134820538 MyBCommLab with Pearson eText -- Standalone Access Card -- for Excellence in Business Communication, Sixth Canadian Edition, 6/e

Lesikar's Business Communication

Connecting in a Digital World

Author: Kathryn Rentz,Marie Elizabeth Flatley,Paula Lentz

Publisher: Irwin/McGraw-Hill

ISBN: 9780071220972

Category: Business communication

Page: 657

View: 9318

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Business Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Understanding Business

Author: William Nickels,James McHugh,Susan McHugh

Publisher: McGraw-Hill Higher Education

ISBN: 1259302644

Category: Business & Economics

Page: 800

View: 5344

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Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance—Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion. Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business.