Media Now: Understanding Media, Culture, and Technology

Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 1305950844

Category: Business & Economics

Page: 50

View: 3833

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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now: Understanding Media, Culture, and Technology

Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 1337516260

Category: Business & Economics

Page: 50

View: 5076

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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now: Understanding Media, Culture, and Technology

Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 1305533852

Category: Business & Economics

Page: 640

View: 6831

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Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now

Communications Media in the Information Age

Author: Joseph D. Straubhaar,Robert LaRose

Publisher: Wadsworth Publishing Company

ISBN: 9780534551247

Category: Information technology

Page: 584

View: 9942

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This colorful textbook introduces both traditional and new digital media for mass communication. The third edition expands coverage of computer media, communications infrastructure, the relationship between media and society, and ethical issues. The CD-ROM connects to a companion web site. Annotatio

Understanding Media Culture

Author: Jostein Gripsrud

Publisher: Bloomsbury Publishing

ISBN: 1849663769

Category: Business & Economics

Page: 336

View: 9292

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The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

Understanding Media Economics

Author: Gillian Doyle

Publisher: SAGE

ISBN: 141293186X

Category: Language Arts & Disciplines

Page: 184

View: 4407

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`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Media Effects

Author: W. James Potter

Publisher: SAGE

ISBN: 1412964695

Category: Language Arts & Disciplines

Page: 377

View: 5435

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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Digital Design for Print and Web

An Introduction to Theory, Principles, and Techniques

Author: John DiMarco

Publisher: John Wiley & Sons

ISBN: 0470639199

Category: Design

Page: 352

View: 6006

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The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Saving the World

A Brief History of Communication for Devleopment and Social Change

Author: Emile G. McAnany

Publisher: University of Illinois Press

ISBN: 9780252093876

Category: Language Arts & Disciplines

Page: 200

View: 409

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This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.

Understanding Media Cultures

Social Theory and Mass Communication

Author: Nick Stevenson

Publisher: SAGE

ISBN: 1446237044

Category: Social Science

Page: 256

View: 7799

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Praise for the First Edition: `I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media' and `information society', as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.

Media, Culture and Society

An Introduction

Author: Paul Hodkinson

Publisher: SAGE

ISBN: 1473998344

Category: Social Science

Page: 344

View: 4863

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'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include: A new chapter on advertising and sponsorship Extensive revision and updating throughout all chapters New material on technologies, censorship, online news, fan cultures and representations of poverty Greater emphasis on and examples of digital, interactive and mobile media throughout Fully reworked chapter on media, community and difference Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058

Category:

Page: 396

View: 8801

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Media Now

Understanding Media, Culture, and Technology

Author: N.A

Publisher: N.A

ISBN: 9781305522657

Category:

Page: N.A

View: 6718

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Literature in Contemporary Media Culture

Technology - Subjectivity- Aesthetics

Author: Sarah J. Paulson,Anders Skare Malvik

Publisher: John Benjamins Publishing Company

ISBN: 9027267545

Category: Literary Criticism

Page: 265

View: 8756

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How does contemporary literature respond to the digitalized media culture in which it takes part? And how do we study literature in order to shed light on these responses? Under the subsections Technology, Subjectivity, and Aesthetics, Literature in Contemporary Media Culture sets out to answer these questions. The book shows how literature over the last decade has charted the impact of new technologies on human conduct. It explores how changes in literary production, distribution, and consumption can be correlated to changes in social practices more generally. And it examines how (and if) contemporary media culture affects our understanding of literary aesthetics. Addressing Scandinavian and Anglo-American poetry and fiction produced around the beginning of the present century, Literature in Contemporary Media Culture highlights both well-known and unfamiliar literary texts. It offers cross-disciplinary methodological tools and reading strategies for studying literary phenomena such as intermedial aesthetics, the autobiographical novel, conceptual literature, and digital poetry, all of which are prevalent across national borders at the outset of the twenty-first century. This book will be of interest to students and established scholars in the fields of literature, film and media studies, and visual studies, as well as to members of the general reading public.

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced

Author: Joseph Straubhaar,Robert LaRose,Lucinda Davenport

Publisher: Cengage Learning

ISBN: 1111782652

Category: Business & Economics

Page: 608

View: 5711

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MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

LGBTQs, Media and Culture in Europe

Author: Alexander Dhoest,Lukasz Szulc,Bart Eeckhout

Publisher: Routledge

ISBN: 1317233123

Category: Social Science

Page: 318

View: 4978

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Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people. Rather than one homogenised idea of the ‘global gay’, what we find today is a range of historically and culturally specific expressions of gender and sexuality, which are reflected and explored across an ever increasing range of media outlets. This collection zooms in on a number of facets of this kaleidoscope, each chapter discussing the intersection of a particular European context and a particular medium with its affordances and limitations. While traditional mass media form the starting point of this book, the primary focus is on digital media such as SNS (Social Networking Sites), blogs and online dating sites. All contributions are based on recent, original empirical research, using a plethora of qualitative methods to offer a holistic view on the ways media matter to particular LGBTQ individuals and communities. Together the chapters cover the diversity of European countries and regions, of LGBTQ communities, and of the contemporary media ecology. Resisting the urge to extrapolate, they argue for specificity, contextualisation and a provincialized understanding of the connections between media, culture, gender and sexuality.

Thinking Critically about Media and Politics

Author: Donald Lazere

Publisher: Routledge

ISBN: 1317250567

Category: Political Science

Page: 168

View: 5060

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This book offers a critical introduction to the media as well as a “self defense” against the “spin” of politicians, advertising, and assorted propagandists. Its interdisciplinary application of principles of critical thinking and argumentative rhetoric can be incorporated into a diverse range of college courses, including communication, journalism, rhetoric, and media criticism. Lazere offers a basic guide to and critique of the semantic complexities of terms such as liberal, conservative, left, and right, as well as related words like democracy, freedom, capitalism, and socialism. He provides student guides for understanding opposing viewpoints between conservative and liberal polemicists on controversial issues in current politics and media, such as the nation’s wealth gap, including the rhetoric of economic arguments and the use and interpretation of statistics. His book offers insights into understanding the positions behind many other well-publicized debates in American society—from women’s rights to racial attitudes to the role of government. Lazere provides students with tools for understanding and argumentation, showing how to recognize logical fallacies, verbal slanting, and emotional appeal through connotative language—and how to discern intentions behind political and other advertisements. In contrast to most textbooks’ approach to logical fallacies that assumes they result only from unintentional lapses in reasoning, this book confronts the hard truth that real-life arguments frequently are tainted by deliberate deception. Chapter 3 surveys various influences on political bias in the media, while Chapter 4 examines special pleading, conflicts of interest, invective, smearing, and hype—as propagated by sources like lobbies, public relations agencies, think tanks, advocacy, and political advertising. Key features of the text:

Understanding Digital Culture

Author: Vincent Miller

Publisher: SAGE

ISBN: 9781446246481

Category: Social Science

Page: 264

View: 4397

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"This is an outstanding book. It is one of only a few scholarly texts that successfully combine a nuanced theoretical understanding of the digital age with empirical case studies of contemporary media culture. The scope is impressive, ranging from questions of digital inequality to emergent forms of cyberpolitics." - Nick Gane, York University "Well written, very up-to-date with a good balance of examples and theory. It's good to have all the major issues covered in one book." - Peter Millard, Portsmouth University "This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives." - Chris Simpson, University College of St Mark & St John This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture: Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.