Projective Techniques for Social Science and Business Research

Author: Lawrence C. Soley,Aaron Lee Smith

Publisher: The Southshore Press

ISBN: N.A

Category: Business & Economics

Page: 238

View: 4061

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Projective techniques have been used for social, business and behavioral research for more than half a century. This is the first book to explain how these techniques have been, and should be, used in research settings. This book provides historical information about the development of projective methods, discussions of their underlying theories, instruction for methodological applications, and a framework for future research with projective techniques.

Encyclopedia of Emotion

Author: Gretchen M. Reevy

Publisher: ABC-CLIO

ISBN: 0313345740

Category: Emotions

Page: 675

View: 8497

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This unique two-volume reference is an accessible, up-to-date resource for the rich and fascinating study of human emotion. * Comprises 400 A–Z entries on emotion, including general emotions, emotion theories, emotion research, emotional disorders, treatments of emotional disorders, assessment of emotional traits, organizations devoted to studying emotion, and significant people who have contributed to the understanding of emotion * Provides a chronology of the ways emotion has been conceived, research on emotion, treatment of emotional disorders, and assessment of emotional traits * Offers a bibliography of suggested print and online resources on emotion for further research * Includes a comprehensive index

Designing and Managing a Research Project

A Business Student's Guide

Author: Michael Jay Polonsky,David S. Waller

Publisher: SAGE Publications

ISBN: 1544316453

Category: Business & Economics

Page: 360

View: 9443

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Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.

The Designer's Guide to Doing Research

Applying Knowledge to Inform Design

Author: Sally Augustin,Cindy Coleman

Publisher: John Wiley & Sons

ISBN: 1118103807

Category: Architecture

Page: 336

View: 485

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An essential introduction to applying research for busyarchitects and designers The competitive design market and the need to create enduringvalue place high demands on architects and designers to expandtheir knowledge base to be able to digest and utilize multiplesources of information. Expected by their clients to be well versedon all aspects of a project, time-constrained architects anddesigners need quick responses in the face of daily challenges. Asa result, these professionals must—more than ever—relyon, and apply, readily accessible information culled from soundresearch to gain a competitive advantage. The Designer's Guide to Doing Research serves as an introductoryguide on the general concepts and processes that define "good"research. Organized logically with the practical tools necessary toobtain research for all facets of the designer's workflow, thisbook offers: Material written in an accessible format specifically forpractitioners Reliable content by experienced authors—a notedenvironmental psychologist and an interior design educator who isalso a practitioner and writer Tools for planning, executing, and utilizing research presentedin an easy-to-follow format along with case studies, sources, andapplications Written for all practices and people concerned with the builtenvironment, from architects and interior designers to facilitymanagers, landscape architects, and urban planners, this bookserves as an invaluable starting point for gathering andimplementing research effectively.

Qualitative Marktforschung

Konzepte - Methoden - Analysen

Author: Renate Buber,Hartmut Holzmüller

Publisher: Springer-Verlag

ISBN: 9783834994417

Category: Business & Economics

Page: 1152

View: 8214

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79 Autoren geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente Forschungsstrategien sowie Herausforderungen in der Datenerhebung, Datenanalyse und Dateninterpretation. Anhand von Beispielen wird die Leistungsfähigkeit und Vielfältigkeit der Anwendungsmöglichkeiten der qualitativen Methodik bei der Analyse von Fragestellungen aus der Konsumforschung und dem Marketingmanagement demonstriert. In der 2. Auflage wurden aktuelle Entwicklungen integriert. "Auch Praktiker können von diesem Lehrbuch profitieren." w&v - werben & verkaufen

Handbook of Qualitative Research Methods in Marketing

Author: Russell W. Belk

Publisher: Edward Elgar Publishing

ISBN: 1847204120

Category: Business & Economics

Page: 608

View: 5716

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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Research Methodology

Methods and Techniques

Author: C. R. Kothari

Publisher: New Age International

ISBN: 8122415229

Category: Analysis of covariance

Page: 401

View: 2349

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About the Book: This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter The Computer: Its Role in Research have been added keeping in view of the fact tha

Essentials of Marketing Research

Business, Marketing

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1478401516

Category: Education

Page: 25

View: 9355

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Facts101 is your complete guide to Essentials of Marketing Research. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

The SAGE Handbook of Applied Social Research Methods

Author: Leonard Bickman,MS Debra J Rog

Publisher: SAGE

ISBN: 1412950317

Category: Social Science

Page: 661

View: 3083

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The SAGE Handbook of Applied Social Research Methods, Second Edition provides students and researchers with the most comprehensive resource covering core methods, research designs, and data collection, management, and analysis issues. This thoroughly revised edition continues to place critical emphasis on finding the tools that best fit the research question given the constraints of deadlines, budget, and available staff. Each chapter offers key guidance on how to make intelligent and conscious tradeoffs so that one can refine and hone the research question as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. Each chapter has been enhanced pedagogically to include more step-by-step procedures, specific, rich yet practical examples from various settings to illustrate the method, parameters to define when the method is most appropriate and when it is not appropriate, and greater use of visual aids (graphs, models, tip boxes) to provide teaching and learning tools. - twenty core chapters written by research experts that cover major methods and data analysis issues across the social and behavioral sciences, education, and management; - emphasis on applying research techniques, particularly in "real-world" settings in which there are various data, money, time, and political constraints; - new chapters on mixed methods, qualitative comparative analysis, concept mapping, and internet data collection; - a newly developed section that serves as a guide for students who are navigating through the book and attempting to translate the chapters into action; - a new Instructor's Resources CD, with relevant journal articles, test questions, and exercises to aid the instructor in developing appropriate course materials.

Self, Ego, and Identity

Integrative Approaches

Author: Daniel K. Lapsley,F. Clark Power

Publisher: Springer Science & Business Media

ISBN: 1461578345

Category: Psychology

Page: 294

View: 7292

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In the midst of the "cognitive revolution," there has been a veritable ex plosion of interest in topics that have been long banished from academic consideration under the intellectual hegemony of behaviorism. Most notably, notions of self, ego, and identity are reasserting themselves as fundamental problems in a variety of research traditions within psychol ogy and the social sciences. Theoretical models, review articles, edited vol umes, and empirical work devoted to these constructs are proliferating at a dizzying rate. This clearly attests to the renascent interest in these topics, the vitality of these research paradigms, and the promise that these constructs hold for explaining fundamental aspects of human development and behavior. Although the renewed academic interest in self, ego, and identity is obviously an exciting and healthy development, there is always the tenden cy for research to take on a parochial character. When boundaries are erected among different theoretical perspectives, when empirical findings are viewed in isolation, when theories are too sharply delimited and segre gated from other domains of behavior, then what may seem like progres sive, healthy, and content-increasing tendencies in a research paradigm may turn out to be, on closer inspection, merely an inchoate thrashing about. Fortunately there is an internal dynamic to scientific investigation that tends to combat this degenerating tendency. There is something about the rhythm of science that bids us to transcend parochial theoretical in terests and seek the most general theory.

Principles and Practice of Behavioral Assessment

Author: Stephen N. Haynes,William Hayes O'Brien

Publisher: Springer Science & Business Media

ISBN: 0306474697

Category: Psychology

Page: 348

View: 2084

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The goal of this book is to present the characteristics and underlying assumptions of the behavioral assessment paradigm and to show how they affect the strategies of behavioral assessment. Although all of the concepts and strategies discussed in this book are applicable in the research, this book focuses on the use of behavioral assessment to guide clinical judgments.

Focus Groups

Theory and Practice

Author: David W. Stewart,Prem N. Shamdasani,Dennis W. Rook

Publisher: SAGE

ISBN: 9780761925835

Category: Social Science

Page: 188

View: 8520

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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Expertise and Decision Support

Author: F. Bolger,G. Wright

Publisher: Springer Science & Business Media

ISBN: 0585342903

Category: Psychology

Page: 273

View: 8075

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This volume brings together a range of contributors from Europe and North America. All contributions were especially commissioned with a view to e- cidating a major multidisciplinary topic that is of concern to both academics and practitioners. The focus of the book is on expert judgment and its interaction with decision support systems. In the first part, the nature of expertise is discussed and characteristics of expert judges are described. Issues concemed with the eval- tion of judgment in the psychological laboratory are assessed and contrasted with studies of expert judgment in ecologically valid contexts. In addition, issues concerned with eliciting and validating expert knowledge are discussed. Dem- strations of good judgmental performance are linked to situational factors such as feedback cycles, and measurement of coherence and reliability in expert ju- ment is introduced as a baseline determinant of good judgmental performance. Issues concerned with the representation of elicited expert knowledge in kno- edge-based systems are evaluated and methods are described that have been shown to produce improvements in judgmental performance. Behavioral and mathematical ways of combining judgments from multiple experts are compared and contrasted. Finally, the issues developed in the preceding contributions are focused on current controversies in decision support. Expert judgment is utilized as a major input into decision analysis, forecasting with statistical models, and expert s- tems.

User Behavior and Technology Development

Shaping Sustainable Relations Between Consumers and Technologies

Author: Peter-Paul Verbeek,Adriaan Slob

Publisher: Springer Science & Business Media

ISBN: 1402051964

Category: Business & Economics

Page: 412

View: 8514

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Environmental policy has long been determined by a dichotomy between technology and behavior. This book explores the relationships between technology and behavior from an interdisciplinary perspective. It is the first volume that aims to create a conceptual basis for analyzing interactions between technology and behavior, and to provide insights that are relevant to technology design and environmental policy.

Qualitative Marketing Research

A Cultural Approach

Author: Johanna Moisander,Anu Valtonen

Publisher: SAGE

ISBN: 1847878040

Category: Business & Economics

Page: 240

View: 1680

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

Using qualitative research in advertising: strategies, techniques, and applications

Author: Margaret A. Morrison

Publisher: Sage Publications, Inc

ISBN: 9780761925996

Category: Business & Economics

Page: 139

View: 4211

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Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and for those contemplating advertising careers, this book includes discussions on interviewing, projective techniques and online applications positioned within a theoretical context of the value of qualitative research. Practical information on applying results to practical processes such as writing a creative brief or conducting an online focus group are included, as is an overview of real world constraints faced by advertising researchers.

Existential-Phenomenological Perspectives in Psychology

Exploring the Breadth of Human Experience

Author: Ronald S. Valle,Steen Halling

Publisher: Springer Science & Business Media

ISBN: 1461569893

Category: Psychology

Page: 355

View: 4764

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When I began to study psychology a half century ago, it was defined as "the study of behavior and experience." By the time I completed my doctorate, shortly after the end of World War II, the last two words were fading rapidly. In one of my first graduate classes, a course in statistics, the professor announced on the first day, "Whatever exists, exists in some number." We dutifully wrote that into our notes and did not pause to recognize that thereby all that makes life meaningful was being consigned to oblivion. This bland restructuring-perhaps more accurately, destruction-of the world was typical of its time, 1940. The influence of a narrow scientistic attitude was already spreading throughout the learned disciplines. In the next two decades it would invade and tyrannize the "social sciences," education, and even philosophy. To be sure, quantification is a powerful tool, selectively employed, but too often it has been made into an executioner's axe to deny actuality to all that does not yield to its procrustean demands.

Comprehensive Handbook of Cognitive Therapy

Author: Hal Arkowitz,L.E. Beutler,Karen M. Simon

Publisher: Springer Science & Business Media

ISBN: 1475797796

Category: Psychology

Page: 622

View: 1625

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This Handbook covers all the many aspects of cognitive therapy both in its practical application in a clinical setting and in its theoretical aspects. Since the first applications of cognitive therapy over twenty years ago, the field has expanded enormously. This book provides a welcome and readable overview of these advances.

Formative Research in Social Marketing

Innovative Methods to Gain Consumer Insights

Author: Krzysztof Kubacki,Sharyn Rundle-Thiele

Publisher: Springer

ISBN: 9811018294

Category: Business & Economics

Page: 290

View: 799

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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

The Health of Lesbian, Gay, Bisexual, and Transgender People

Building a Foundation for Better Understanding

Author: Institute of Medicine,Board on the Health of Select Populations,Committee on Lesbian, Gay, Bisexual, and Transgender Health Issues and Research Gaps and Opportunities

Publisher: National Academies Press

ISBN: 0309210658

Category: Medical

Page: 366

View: 9127

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At a time when lesbian, gay, bisexual, and transgender individuals--often referred to under the umbrella acronym LGBT--are becoming more visible in society and more socially acknowledged, clinicians and researchers are faced with incomplete information about their health status. While LGBT populations often are combined as a single entity for research and advocacy purposes, each is a distinct population group with its own specific health needs. Furthermore, the experiences of LGBT individuals are not uniform and are shaped by factors of race, ethnicity, socioeconomic status, geographical location, and age, any of which can have an effect on health-related concerns and needs. The Health of Lesbian, Gay, Bisexual, and Transgender People assesses the state of science on the health status of LGBT populations, identifies research gaps and opportunities, and outlines a research agenda for the National Institute of Health. The report examines the health status of these populations in three life stages: childhood and adolescence, early/middle adulthood, and later adulthood. At each life stage, the committee studied mental health, physical health, risks and protective factors, health services, and contextual influences. To advance understanding of the health needs of all LGBT individuals, the report finds that researchers need more data about the demographics of these populations, improved methods for collecting and analyzing data, and an increased participation of sexual and gender minorities in research. The Health of Lesbian, Gay, Bisexual, and Transgender People is a valuable resource for policymakers, federal agencies including the National Institute of Health (NIH), LGBT advocacy groups, clinicians, and service providers.