Qualitative Media Analysis

Author: David L. Altheide

Publisher: SAGE

ISBN: 9780761901990

Category: Reference

Page: 87

View: 6185

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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. How to obtain, categorize, and analyze these different media documents is the subject of this entry in the Qualitative Research Methods series. Author David L. Altheide looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. This handy volume, Qualitative Media Analysis, is ideal for students and professionals in research methods, sociology, communication studies, social theory, and political science.

Qualitative Research Methods for Media Studies

Author: Bonnie S. Brennen

Publisher: Routledge

ISBN: 1136200878

Category: Social Science

Page: 248

View: 5921

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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 1412987776

Category: Language Arts & Disciplines

Page: 341

View: 378

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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Handbuch Qualitative Forschung in der Psychologie

Author: Günter Mey,Katja Mruck

Publisher: Springer-Verlag

ISBN: 3531920529

Category: Psychology

Page: 858

View: 4046

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Qualitative Forschung und ihre Methoden sind ein wichtiger Zugang im Rahmen psychologischer Erkenntnissuche. Während qualitative Herangehensweisen in benachbarten Wissenschaftsfeldern zum Standardrepertoire gehören, ist diese Tradition in der Psychologie über Jahrzehnte vernachlässigt worden. Dieses Handbuch steht im Zeichen eines Wechsels. Namhafte Expertinnen und Experten setzen Psychologie und qualitative Forschung in Beziehung, beschreiben ihre Methoden und Herangehensweisen und liefern in 60 Beiträgen einen breiten Überblick über den Stand der qualitativen psychologischen Forschung im deutschsprachigen Raum.

Qualitative Research Methods for Media Studies

Author: Bonnie S Brennen

Publisher: Taylor & Francis

ISBN: 1315435969

Category:

Page: N.A

View: 5345

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Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today's convergent media environment.

Qualitative Research and Hypermedia

Ethnography for the Digital Age

Author: Bella Dicks,Bruce Mason,Amanda Coffey,Paul Atkinson

Publisher: SAGE

ISBN: 1847877095

Category: Social Science

Page: 208

View: 5016

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Digital culture and digital technologies have rapidly become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and exploit digital culture and digital technologies. This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia'. Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text: - explains how digital technology impacts on social research; - investigates how digital technology has reshaped the field of social research; - consider the implications of bringing multimedia into the forefront of qualitative research; - suggests new ways of observing and documenting a `technologised' and design-rich society; - enables the reader to use new technologies to handle and represent qualitative data; - unpacks the theoretical implications of writing and researching for the electronic screen

Natural Audiences

Qualitative Research of Media Uses and Effects

Author: Thomas R. Lindlof

Publisher: Ablex Pub

ISBN: N.A

Category: Social Science

Page: 269

View: 7765

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Media and Communication Research

An Introduction to Qualitative and Quantitative Approaches

Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9780761918530

Category: Language Arts & Disciplines

Page: 295

View: 1528

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In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Qualitative Research on Sport and Physical Culture

Author: Kevin Young,Michael Atkinson

Publisher: Emerald Group Publishing

ISBN: 1780522967

Category: Sports & Recreation

Page: 225

View: 1108

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Addresses issues in methodology, contemporary issues in research methods and innovative trends in qualitative research that are addressed through case study examples from areas of research in sport studies. This title includes: historical methods; ethnography; auto-ethnography; embodied methods; interviewing; and, narratives.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1136597646

Category: Language Arts & Disciplines

Page: 448

View: 8264

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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Qualitative Medienforschung

Ein Handbuch

Author: Lothar Mikos

Publisher: UTB

ISBN: 3825286479

Category: Social Science

Page: 642

View: 3048

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Das Standardwerk zur Einführung in die qualitativen Methoden der Medienforschung. Kern des Buches sind die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. Weitere Teile setzen sich mit der Aufzeichnung und Auswertung qualitativer Daten auseinander. In der völlig überarbeiteten und erweiterten Neuauflage werden u. a. mobile Online-Befragungen und Analysen von Websites in ihrer forschungspraktischen Relevanz erläutert. Dieser Titel ist auf verschiedenen e-Book-Plattformen (Amazon, Libreka, Libri) auch als e-Pub-Version für mobile Lesegeräte verfügbar. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

Qualitative Communication Research Methods

Author: Thomas R. Lindlof,Bryan C. Taylor

Publisher: SAGE

ISBN: 0761924949

Category: Language Arts & Disciplines

Page: 357

View: 7758

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The Second Edition of Qualitative Communication Research Methods offers updated comprehensive coverage of such topics as naturalistic inquiry, interpretive paradigm, ethnomethodology, symbolic interactionism, sampling and linearity, with new studies in the areas of culture analysis and cyberspace ethnography. Numerous examples of work in the field illustrating how studies are designed, carried out, written, evaluated, and applied to theory make this an interesting and accessible text.

Qualitative Content Analysis in Practice

Author: Margrit Schreier

Publisher: SAGE

ISBN: 1446289923

Category: Reference

Page: 280

View: 9225

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Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

Handbook of Qualitative Research Methods in Entrepreneurship

Author: Helle Neergaard,John P. Ulhøi

Publisher: Edward Elgar Publishing

ISBN: 1847204384

Category: Business & Economics

Page: 520

View: 6278

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. . . the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and should be referenced in any paper using qualitative methodologies to investigate the entrepreneurial phenomenon. Craig S. Galbraith, Journal of Enterprising Communities There is no hiding behind the ramparts of dry scholarship here. The credibility of the theory being spoken of is not the stuff of constructed proofs, but alignments of critical insight and utility. This is where qualitative work can make a difference to the field, and where this book makes its mark. Robin Holt, International Journal of Entrepreneurial Behaviour and Research The Handbook of Qualitative Research Methods in Entrepreneurship is an unusually solid and multifaceted book on what qualitative methods have done, are doing and will do in entrepreneurship research. Every serious entrepreneurship scholar should read it. It points at the future! Björn Bjerke, University of Kalmar, Sweden I would warmly recommend this unique collection of qualitative methods of entrepreneurship research to both mature and beginning researchers as a menu to choose from for their planned empirical studies. For those who try to get away from only quantitative studies in both business practice and academic research, this book is their chance to find a rich inspiration in reflecting on entrepreneurship as a lived experience using grounded theory and ethnographic, discourse and narrative approaches. It might convince editors of top journals of entrepreneurship research to welcome qualitative research submissions as an indispensable complement to quantitative only submissions. This domain is not physics. In bringing together such a variety of experts from so many nationalities in this Handbook, our Danish colleagues are making entrepreneurship research a realistic global venture. Jan Ulijn, Eindhoven University of Technology, The Netherlands Helle Neergaard and John Parm Ulhøi have compiled a remarkable collection of work that both represents the range of methods and demonstrates the depth of insight that can be achieved through qualitative approaches. This book is not simply a handbook of qualitative research methods, though it well achieves this aim, it is also an important contribution towards the field of entrepreneurship research. From the Foreword by Sara Carter This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed. The Handbook is underpinned by the belief that qualitative research has the potential to charter hitherto unexplored waters in the field of entrepreneurship and thus contribute significantly to its further advancement. The contributors seek to assist entrepreneurship researchers in making more informed choices and designing more rigorous and sophisticated studies. They achieve this by providing concrete examples of research experiences and tangible how to advice. By clarifying what these research methods entail, how they are currently being used and how they can be evaluated, this Handbook constitutes a comprehensive and highly accessible methodological toolbox. Dealing with both well-accepted qualitative approaches and lesser-known, rarer and more novel approaches to the study of entrepreneurship, this Handbook will be invaluable to those studying, researching and teaching entrepreneurship.

Qualitative Research Methods

Collecting Evidence, Crafting Analysis, Communicating Impact

Author: Sarah J. Tracy

Publisher: John Wiley & Sons

ISBN: 111837858X

Category: Language Arts & Disciplines

Page: 368

View: 3247

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Qualitative Research Methods is a comprehensive,all-inclusive resource for the theory and practice ofqualitative/ethnographic research methodology. Serves as a “how-to” guide forqualitative/ethnographic research, detailing how to design aproject, conduct interviews and focus groups, interpret and analyzedata, and represent it in a compelling manner Demonstrates how qualitative data can be systematicallyutilized to address pressing personal, organizational, and socialproblems Written in an engaging style, with in-depth examples from theauthor’s own practice Comprehensive companion website includes sample syllabi, lessonplans, a list of helpful website links, test bank and exam reviewmaterials, and exercises and worksheets, available upon publicationat ahref="http://www.wiley.com/go/tracy"www.wiley.com/go/tracy/a

The SAGE Handbook of Media Studies

Author: John D. H. Downing,Denis McQuail,Philip Schlesinger,Ellen Wartella

Publisher: SAGE Publications

ISBN: 1452206643

Category: Language Arts & Disciplines

Page: 640

View: 4938

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The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.

Handbook of Emergent Methods

Author: Sharlene Nagy Hesse-Biber,Patricia Leavy

Publisher: Guilford Press

ISBN: 1609181468

Category: Medical

Page: 740

View: 6088

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Social researchers increasinly find themselves looking beyond conventional methods to address complex research questions. The Handbook of Emergent Methods is the first book to comprehensively examine emergent qualitative and quantitative theories and methods across the social and behavioral sciences. Providing scholars and students with a way to retool their research choices, the volume presents cutting-edge approaches to data collection, analysis, and representation. Leading researchers describe alternative uses of traditionnal quantitative and qualitative tools, innovative hybrid or mixed methods; and new techniques facilitated by technological advances. Consistently formatted chapters explore the strengths and limitations of each method for studying different types of research questions and offer practical, in-depth examples.