Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

Author: Ian Brace

Publisher: Kogan Page Publishers

ISBN: 0749481986

Category: Business & Economics

Page: 384

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Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.

Questionnaire Design, Interviewing and Attitude Measurement

Author: A. N. Oppenheim

Publisher: Bloomsbury Publishing

ISBN: 9780826451767

Category: Political Science

Page: 312

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This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Questionnaire Design for Business Research

Beyond Linear Thinking-An Interactive Approach

Author: Carey V. Azzara

Publisher: Tate Publishing

ISBN: 1615668357

Category: Business & Economics

Page: 361

View: 8286

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Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'

Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Author: Norman M. Bradburn,Seymour Sudman,Brian Wansink

Publisher: John Wiley & Sons

ISBN: 1119214769

Category: Business & Economics

Page: 448

View: 6323

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Cognitive Interviewing

A Tool for Improving Questionnaire Design

Author: Gordon B. Willis

Publisher: SAGE Publications

ISBN: 1483389308

Category: Social Science

Page: 352

View: 7470

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The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.

Questionnaire Design

Author: Noel Wilson,Sally I. McClean,University of Ulster

Publisher: N.A

ISBN: 9781859231845

Category: Questionnaires

Page: 107

View: 8594

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Analysis of the Cognitive Interview in Questionnaire Design

Author: Gordon B. Willis,Gordon Willis

Publisher: Oxford University Press, USA

ISBN: 0199957754

Category: Psychology

Page: 274

View: 1642

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Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. As with other methods that rely on qualitative data, cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction, analysis, and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways, and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development--and documentation--relating not only to a description of this variation but also to providing a set of recommendations for minimal standards, if not best practices. The proposed volume endeavors to address this clear omission.

Design, Evaluation, and Analysis of Questionnaires for Survey Research

Author: Willem E. Saris,Irmtraud N. Gallhofer

Publisher: John Wiley & Sons

ISBN: 1118634551

Category: Mathematics

Page: 376

View: 5570

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Praise for the First Edition “...this book is quite inspiring, giving many practicalideas for survey research, especially for designing betterquestionnaires.” —International Statistical Review Reflecting modern developments in the field of survey research,the Second Edition of Design, Evaluation, and Analysis ofQuestionnaires for Survey Research continues to providecutting-edge analysis of the important decisions researchers makethroughout the survey design process. The new edition covers the essential methodologies andstatistical tools utilized to create reliable and accurate surveyquestionnaires, which unveils the relationship between individualquestion characteristics and overall question quality. Since theFirst Edition, the computer program Survey QualityPrediction (SQP) has been updated to include new predictions of thequality of survey questions on the basis of analyses of Multi-TraitMulti-Method experiments. The improved program contains over 60,000questions, with translations in most European languages. Featuringan expanded explanation of the usage and limitations of SQP 2.0,the Second Edition also includes: • New practice problems to provide readers with real-worldexperience in survey research and questionnaire design • A comprehensive outline of the steps for creating andtesting survey questionnaires • Contemporary examples that demonstrate the many pitfallsof questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for SurveyResearch, Second Edition is an excellent textbook forupper-undergraduate and graduate-level courses in methodology andresearch questionnaire planning, as well as an ideal resource forsocial scientists or survey researchers needing to design,evaluate, and analyze questionnaires. Design,Evaluation, and Analysis of Questionnaires for Survey Research,Second Edition is an excellent textbook for upper-undergraduateand graduate-level courses in methodology and researchquestionnaire planning, as well as an ideal resource for socialscientists or survey researchers needing to design, evaluate, andanalyze questionnaires.Reflecting modern developments in the fieldof survey research, the Second Edition ofDesign,Evaluation, and Analysis of Questionnaires for Survey Researchcontinues toprovidecutting-edge analysis of the important decisions researchers makethroughout thesurveydesign process.Thenew edition covers the essential methodologies and statisticaltools utilized to createreliableand accurate survey questionnaires, which unveils the relationshipbetween individualquestioncharacteristics and overall question quality. Since the FirstEdition, the computerprogramSurvey Quality Prediction (SQP) has been updated to include newpredictionsofthe quality of survey questions on the basis of analyses ofMulti-Trait Multi-Methodexperiments.The improved program contains over 60,000 questions, withtranslations inmostEuropean languages. Featuring an expanded explanation of the usageand limitations ofSQP2.0, the Second Edition also includes:•New practice problems to provide readers with real-world experiencein surveyresearchand questionnaire design•A comprehensive outline of the steps for creating and testingsurvey questionnaires•Contemporary examples that demonstrate the many pitfalls ofquestionnaire design andwaysto avoid similar decisionsDesign,Evaluation, and Analysis of Questionnaires for Survey Research,Second Edition is anexcellenttextbook for upper-undergraduate and graduate-level courses inmethodology andresearchquestionnaire planning, as well as an ideal resource for socialscientists or surveyresearchersneeding to design, evaluate, and analyze questionnaires.WILLEME. SARIS, PhD, is Emeritus Professor in Methodology of theUniversity of Amsterdamandthe Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005Descartes Prize for“BestCollaborative Research” as member of the Central CoordinatingTeam of the EuropeanSocialSurvey (ESS) and Recipient of the World Association of PublicOpinion Research’s“HelenDinerman Award” in 2009 for his lifelong contribution to themethodology of OpinionResearch.Dr. Saris also received the “2013 Outstanding ServicePrize” of the EuropeanSurveyResearch Association.IRMTRAUDN. GALLHOFER, PhD, is a linguist and was senior researcher onprojects oftheESS, Research and Expertise Centre for Survey Methodology at theUniversitat PompeuFabra,Barcelona. She is Laureate of the 2005 Descartes Prize for“Best Collaborative Research”asa member of the Central Coordinating Team of the ESS.Reflectingmodern developments in the field of survey research, the SecondEdition ofDesign,Evaluation, and Analysis of Questionnaires for Survey Researchcontinues toprovidecutting-edge analysis of the important decisions researchers makethroughout thesurveydesign process.Thenew edition covers the essential methodologies and statisticaltools utilized to createreliableand accurate survey questionnaires, which unveils the relationshipbetween individualquestioncharacteristics and overall question quality. Since the FirstEdition, the computerprogramSurvey Quality Prediction (SQP) has been updated to include newpredictionsofthe quality of survey questions on the basis of analyses ofMulti-Trait Multi-Methodexperiments.The improved program contains over 60,000 questions, withtranslations inmostEuropean languages. Featuring an expanded explanation of the usageand limitations ofSQP2.0, the Second Edition also includes:•New practice problems to provide readers with real-world experiencein surveyresearchand questionnaire design•A comprehensive outline of the steps for creating and testingsurvey questionnaires•Contemporary examples that demonstrate the many pitfalls ofquestionnaire design andwaysto avoid similar decisionsDesign,Evaluation, and Analysis of Questionnaires for Survey Research,Second Edition is anexcellenttextbook for upper-undergraduate and graduate-level courses inmethodology andresearchquestionnaire planning, as well as an ideal resource for socialscientists or surveyresearchersneeding to design, evaluate, and analyze questionnaires.WILLEME. SARIS, PhD, is Emeritus Professor in Methodology of theUniversity of Amsterdamandthe Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005Descartes Prize for“BestCollaborative Research” as member of the Central CoordinatingTeam of the EuropeanSocialSurvey (ESS) and Recipient of the World Association of PublicOpinion Research’s“HelenDinerman Award” in 2009 for his lifelong contribution to themethodology of OpinionResearch.Dr. Saris also received the “2013 Outstanding ServicePrize” of the EuropeanSurveyResearch Association.IRMTRAUDN. GALLHOFER, PhD, is a linguist and was senior researcher onprojects oftheESS, Research and Expertise Centre for Survey Methodology at theUniversitat PompeuFabra,Barcelona. She is Laureate of the 2005 Descartes Prize for“Best Collaborative Research”asa member of the Central Coordinating Team of the ESS.

Research Methods for Leisure and Tourism

A Practical Guide

Author: Anthony James Veal

Publisher: Pearson Education

ISBN: 9780273682004

Category: Business & Economics

Page: 421

View: 846

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A comprehensive guide to practical research in the leisure and tourism sector.

The Choice Questionnaire

Design and Evaluation of an Instrument for Collecting Informed Opinions of a Population

Author: Peter Neijens

Publisher: N.A

ISBN: N.A

Category: Decision making

Page: 321

View: 4683

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Surveys of Economically Active Population, Employment, Unemployment, and Underemployment

An ILO Manual on Concepts and Methods

Author: Ralf Hussmanns,Farhad Mehran,Vijaya Varmā

Publisher: International Labour Organization

ISBN: 9789221065166

Category: Demographic surveys

Page: 409

View: 1351

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This manual is based on the international standards adopted by the 13th International Conference of Labour Statisticians in October 1982. One of its main objectives is to explain the international concepts and definitions in more detail than in the 1982 conference resolution.