Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

Author: Ian Brace

Publisher: Kogan Page Publishers

ISBN: 0749450282

Category: Business & Economics

Page: 305

View: 5735

DOWNLOAD NOW »
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.

Questionnaire Design, Interviewing and Attitude Measurement

Author: A. N. Oppenheim

Publisher: Bloomsbury Publishing

ISBN: 9780826451767

Category: Political Science

Page: 312

View: 2467

DOWNLOAD NOW »
This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Questionnaire Design for Business Research

Beyond Linear Thinking-An Interactive Approach

Author: Carey V. Azzara

Publisher: Tate Publishing

ISBN: 1615668357

Category: Business & Economics

Page: 361

View: 9990

DOWNLOAD NOW »
Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'

Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Author: Norman M. Bradburn,Seymour Sudman,Brian Wansink

Publisher: John Wiley & Sons

ISBN: 1119214769

Category: Business & Economics

Page: 448

View: 4251

DOWNLOAD NOW »
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Cognitive Interviewing

A Tool for Improving Questionnaire Design

Author: Gordon B. Willis

Publisher: SAGE Publications

ISBN: 1483389308

Category: Social Science

Page: 352

View: 3096

DOWNLOAD NOW »
The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.

Analysis of the Cognitive Interview in Questionnaire Design

Author: Gordon B. Willis,Gordon Willis

Publisher: Oxford University Press, USA

ISBN: 0199957754

Category: Psychology

Page: 274

View: 5671

DOWNLOAD NOW »
Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. As with other methods that rely on qualitative data, cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction, analysis, and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways, and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development--and documentation--relating not only to a description of this variation but also to providing a set of recommendations for minimal standards, if not best practices. The proposed volume endeavors to address this clear omission.

Questionnaire Design

Author: Noel Wilson,Sally I. McClean,University of Ulster

Publisher: N.A

ISBN: 9781859231845

Category: Questionnaires

Page: 107

View: 4979

DOWNLOAD NOW »

Research Methods for Leisure and Tourism

A Practical Guide

Author: Anthony James Veal

Publisher: Pearson Education

ISBN: 9780273682004

Category: Business & Economics

Page: 421

View: 8845

DOWNLOAD NOW »
A comprehensive guide to practical research in the leisure and tourism sector.

Surveys of Economically Active Population, Employment, Unemployment, and Underemployment

An ILO Manual on Concepts and Methods

Author: Ralf Hussmanns,Farhad Mehran,Vijaya Varmā

Publisher: International Labour Organization

ISBN: 9789221065166

Category: Demographic surveys

Page: 409

View: 6617

DOWNLOAD NOW »
This manual is based on the international standards adopted by the 13th International Conference of Labour Statisticians in October 1982. One of its main objectives is to explain the international concepts and definitions in more detail than in the 1982 conference resolution.

Designing Surveys

A Guide to Decisions and Procedures

Author: Ron Czaja,Johnny Blair

Publisher: Pine Forge Press

ISBN: 9780761927464

Category: Social Science

Page: 301

View: 8859

DOWNLOAD NOW »
The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.

Design, Evaluation, and Analysis of Questionnaires for Survey Research

Author: Willem E. Saris,Irmtraud N. Gallhofer

Publisher: John Wiley & Sons

ISBN: 1118634551

Category: Mathematics

Page: 376

View: 6506

DOWNLOAD NOW »
Praise for the First Edition “...this book is quite inspiring, giving many practicalideas for survey research, especially for designing betterquestionnaires.” —International Statistical Review Reflecting modern developments in the field of survey research,the Second Edition of Design, Evaluation, and Analysis ofQuestionnaires for Survey Research continues to providecutting-edge analysis of the important decisions researchers makethroughout the survey design process. The new edition covers the essential methodologies andstatistical tools utilized to create reliable and accurate surveyquestionnaires, which unveils the relationship between individualquestion characteristics and overall question quality. Since theFirst Edition, the computer program Survey QualityPrediction (SQP) has been updated to include new predictions of thequality of survey questions on the basis of analyses of Multi-TraitMulti-Method experiments. The improved program contains over 60,000questions, with translations in most European languages. Featuringan expanded explanation of the usage and limitations of SQP 2.0,the Second Edition also includes: • New practice problems to provide readers with real-worldexperience in survey research and questionnaire design • A comprehensive outline of the steps for creating andtesting survey questionnaires • Contemporary examples that demonstrate the many pitfallsof questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for SurveyResearch, Second Edition is an excellent textbook forupper-undergraduate and graduate-level courses in methodology andresearch questionnaire planning, as well as an ideal resource forsocial scientists or survey researchers needing to design,evaluate, and analyze questionnaires. Design,Evaluation, and Analysis of Questionnaires for Survey Research,Second Edition is an excellent textbook for upper-undergraduateand graduate-level courses in methodology and researchquestionnaire planning, as well as an ideal resource for socialscientists or survey researchers needing to design, evaluate, andanalyze questionnaires.Reflecting modern developments in the fieldof survey research, the Second Edition ofDesign,Evaluation, and Analysis of Questionnaires for Survey Researchcontinues toprovidecutting-edge analysis of the important decisions researchers makethroughout thesurveydesign process.Thenew edition covers the essential methodologies and statisticaltools utilized to createreliableand accurate survey questionnaires, which unveils the relationshipbetween individualquestioncharacteristics and overall question quality. Since the FirstEdition, the computerprogramSurvey Quality Prediction (SQP) has been updated to include newpredictionsofthe quality of survey questions on the basis of analyses ofMulti-Trait Multi-Methodexperiments.The improved program contains over 60,000 questions, withtranslations inmostEuropean languages. Featuring an expanded explanation of the usageand limitations ofSQP2.0, the Second Edition also includes:•New practice problems to provide readers with real-world experiencein surveyresearchand questionnaire design•A comprehensive outline of the steps for creating and testingsurvey questionnaires•Contemporary examples that demonstrate the many pitfalls ofquestionnaire design andwaysto avoid similar decisionsDesign,Evaluation, and Analysis of Questionnaires for Survey Research,Second Edition is anexcellenttextbook for upper-undergraduate and graduate-level courses inmethodology andresearchquestionnaire planning, as well as an ideal resource for socialscientists or surveyresearchersneeding to design, evaluate, and analyze questionnaires.WILLEME. SARIS, PhD, is Emeritus Professor in Methodology of theUniversity of Amsterdamandthe Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005Descartes Prize for“BestCollaborative Research” as member of the Central CoordinatingTeam of the EuropeanSocialSurvey (ESS) and Recipient of the World Association of PublicOpinion Research’s“HelenDinerman Award” in 2009 for his lifelong contribution to themethodology of OpinionResearch.Dr. Saris also received the “2013 Outstanding ServicePrize” of the EuropeanSurveyResearch Association.IRMTRAUDN. GALLHOFER, PhD, is a linguist and was senior researcher onprojects oftheESS, Research and Expertise Centre for Survey Methodology at theUniversitat PompeuFabra,Barcelona. She is Laureate of the 2005 Descartes Prize for“Best Collaborative Research”asa member of the Central Coordinating Team of the ESS.Reflectingmodern developments in the field of survey research, the SecondEdition ofDesign,Evaluation, and Analysis of Questionnaires for Survey Researchcontinues toprovidecutting-edge analysis of the important decisions researchers makethroughout thesurveydesign process.Thenew edition covers the essential methodologies and statisticaltools utilized to createreliableand accurate survey questionnaires, which unveils the relationshipbetween individualquestioncharacteristics and overall question quality. Since the FirstEdition, the computerprogramSurvey Quality Prediction (SQP) has been updated to include newpredictionsofthe quality of survey questions on the basis of analyses ofMulti-Trait Multi-Methodexperiments.The improved program contains over 60,000 questions, withtranslations inmostEuropean languages. Featuring an expanded explanation of the usageand limitations ofSQP2.0, the Second Edition also includes:•New practice problems to provide readers with real-world experiencein surveyresearchand questionnaire design•A comprehensive outline of the steps for creating and testingsurvey questionnaires•Contemporary examples that demonstrate the many pitfalls ofquestionnaire design andwaysto avoid similar decisionsDesign,Evaluation, and Analysis of Questionnaires for Survey Research,Second Edition is anexcellenttextbook for upper-undergraduate and graduate-level courses inmethodology andresearchquestionnaire planning, as well as an ideal resource for socialscientists or surveyresearchersneeding to design, evaluate, and analyze questionnaires.WILLEME. SARIS, PhD, is Emeritus Professor in Methodology of theUniversity of Amsterdamandthe Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005Descartes Prize for“BestCollaborative Research” as member of the Central CoordinatingTeam of the EuropeanSocialSurvey (ESS) and Recipient of the World Association of PublicOpinion Research’s“HelenDinerman Award” in 2009 for his lifelong contribution to themethodology of OpinionResearch.Dr. Saris also received the “2013 Outstanding ServicePrize” of the EuropeanSurveyResearch Association.IRMTRAUDN. GALLHOFER, PhD, is a linguist and was senior researcher onprojects oftheESS, Research and Expertise Centre for Survey Methodology at theUniversitat PompeuFabra,Barcelona. She is Laureate of the 2005 Descartes Prize for“Best Collaborative Research”asa member of the Central Coordinating Team of the ESS.

The Choice Questionnaire

Design and Evaluation of an Instrument for Collecting Informed Opinions of a Population

Author: Peter Neijens

Publisher: N.A

ISBN: N.A

Category: Decision making

Page: 321

View: 3465

DOWNLOAD NOW »