Search Engine Optimization (SEO) Secrets

Author: Danny Dover,Erik Dafforn

Publisher: John Wiley & Sons

ISBN: 9781118078297

Category: Computers

Page: 456

View: 4052

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Tips, tricks, and little-known methods used by professional SEOconsultants to rank in some of the most competitive searchphrases Search engine optimization (SEO) is the process of creating,formatting and promoting web pages in a manner that ensures thatthey are ranked highly for chosen keyword phrases after a userperforms a Web search. This unique book taps the relatively unknownmarket of advanced SEO knowledge, and reveals secrets used by onlythe best SEO consultants. You'll take your Internet marketing skills to the next level asyou gain a thorough understanding of standard SEO techniques suchas on-page optimization, off-page optimization, and link building.Packed with real-world examples, this essential guide demonstrateshow real SEO consultants work with Fortune 500 companies to get theresults they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Search Engine Optimization

SEO Secrets for 2011

Author: Mike Monahan

Publisher: MediaWorksPublising.com

ISBN: 1452885443

Category: Computers

Page: 268

View: 7344

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Search Engine Optimization: Secrets For 2011 is a book giving up to date information and 100% coverage of all the elements of Search Engine Optimization. Mike Monahan who consults with the best including SEO guru Sean Odom outlines the secrets professionals use themselves and charge thousands of dollars to provide to their customers. These strategies will help anyone optimize their website and dominate the world's leading search engines. The Internet is now the telephone book. So as a business you have to do the equivelent of a full page ad by being at the top of all the major search engines for your keywords. Your website has to stand out in the center of 80+ million other sites. This is the most up-to-date tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google, Bing, Yahoo and any of the other major search engines. Whether you're a search engine optimization expert or new to web site rankings, the techniques revealed in this book will give you everything you need. This is the only guide you need to place your website at the top of the major search engines in 2011!

Professional SEO Secrets

Author: Anto.Y

Publisher: LAP Lambert Academic Publishing

ISBN: 3659189766

Category:

Page: 180

View: 579

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This book describes about Search Engine optimization for modern age professionals. Most of the books does not provide any detailed about SEO but this book explains about the basic search engine details and this book can make a person as SEO professional within 5 days. The working principles of search engine and the working of all the components in it are explained elaborately. All the optimizing methods are shown in neat screen shots so that you can use hands on experience. This is a complete training kit for web masters and cyber security professionals. It is very useful to ethical hackers and helps to identify fake pages, ranking and complete online/offline tools. After using this book you can itself optimize any search engine like Google, Yahoo!, and Bing. Actually this book is for the purpose to make you know about the difference between search engine and types of search engines. You can save your money by optimizing the search engine by yourself instead of spending it to SEO Company. Now a day the generations are too busy and this training kit makes it easy and saves your time. Advanced tricks and tips are also given for SEO beginners.

Die Kunst des SEO

Author: Eric Enge,Stephan Spencer,Jessie Stricchiola,Rand Fishkin

Publisher: O'Reilly Germany

ISBN: 3868993754

Category:

Page: 824

View: 1406

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Geballte Expertise von vier namhaften SEO-Profis: Die Kunst des SEO vermitteln das Wissen, das Sie fur Aufbau und Durchfuhrung einer erfolgreichen SEO-Strategie benotigen. Die beschriebenen Methoden reichen dabei von einfachen bis hin zu anspruchsvollen Manahmen. Auch aktuelle Entwicklungen beim Suchmaschinenranking werden einbezogen, so zum Beispiel der Einfluss von Social Media und Nutzerbeteiligung auf die Suchergebnisse. Kurzum: Die Kunst des SEO ist ein umfassendes und fur alle SEO-Profis hochinteressantes Fachbuch. Ausgewahlte Stimmen zur Originalausgabe: "SEO-Expertise ist heute eine Grundvoraussetzung fur erfolgreiches Online-Business. Dieses Buch, das von vier der besten SEO-Praktiker geschrieben wurde, die es gibt, vermittelt alles, was man heute in diesem Bereich wissen muss." Tony Hsieh, CEO von Zappos.com und Autor des Bestsellers Delivering Happiness "Frei von Hype, reich an Fakten und vollgestopft mit Erkenntnissen, die unverzichtbar fur jeden sind, der SEO umfassend verstehen mochte." Seth Godin, Autor von We Are All Weird und anderen Buchern

Suchmaschinenoptimierung für Dummies

Author: Peter Kent

Publisher: Wiley-VCH

ISBN: 9783527703173

Category: Computers

Page: 316

View: 7902

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Früher schaute man in die Gelben Seiten oder ins Lexikon, heutzutage ist die Recherche über's Internet für die meisten selbstverständlich geworden. Bei Suchmaschinen wie Google & Co. gut platziert zu sein, sollte daher auch zum Marketing einer jeden Firma gehören. Dieses Buch verrät, was man beachten sollte, was man tun und was man besser lassen sollte, um bei Suchmaschinen gut platziert zu sein.

SEO for 2010

Search Engine Optimization Secrets

Author: Sean Odom

Publisher: Lulu.com

ISBN: 9780557161331

Category: Search engines

Page: 252

View: 1624

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A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy. This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determine trophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry. This is the only guide you need!

OnPage Search Engine Optimization Best Practices

Author: Dan Kerns

Publisher: SEO My Listings

ISBN: 1544676778

Category: Business & Economics

Page: 38

View: 8127

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Discover and arm yourself with the information you need to be competitive online. The reality is ranking in Google is not enough, you need to be on the first page, and in the top 3 at the very least. If you are not in the top 3, you are missing a substantial amount of the actual search traffic and clicks for that particular keyword. OnPage Search Engine Optimization Best Practices is an in-depth guide compiled through exhaustive research to provide clear and concise actionable information to help you increase your online web presence. Discover ethical onpage search engine optimization secrets that the SEO gurus do not want shared! Learn the rules of proper onpage SEO and how to optimize your content in an ethical manner to help show search engines what that particular page is about! Find out what search engines are looking for and how to best position yourself for current and future algorithm updates. Finally figure out how to utilize ethical onpage SEO optimization to begin outranking competitors and increasing your revenue! OnPage Search Engine Optimization Best Practices contains over 40+ references and is the perfect book for anyone who is just learning about SEO or any individual looking to brush-up on current best practices for onpage SEO.

SEO Basics

Learn the Secrets to the Search Engines

Author: Noah Daniels

Publisher: BookRix

ISBN: 3736861699

Category: Self-Help

Page: 14

View: 8666

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Wouldn't you like to rank at the top of search results on websites like Google, Yahoo and Bing in order to receive quality traffic for free? Well, now we want to show you how with our valuable eBook SEO Basics. Search Engine Optimization isn't just another business strategy that you can ignore, but the key to your success within the highly completive Internet marketplace. Let us guide you and advise you with the SEO info you will need to increase your profitability and turn your Web business into an Internet success story. We want to help you learn the basics and beyond so that you can implement what you will discover into your own website. Did you know that billions of dollars are now being spent every year on paid search, much of what you can get for free it you correctly transform your Web operations utilizing SEO strategy? For those who don't have thousands of dollars to waste, making your website search engine friendly is the way to help your business thrive and prosper. We have all the tips and techniques that will show you the way so you can compete with those who have all the bucks to spend. But SEO Basics is not just a general book of basic info ... it's much more than that. It also provides valuable insight on exactly how you can achieve greater results than others who only have a limited knowledge of SEO! Below is the Valuable Information You Will Discover in SEO Basics: - SEO Basics and What to Avoid - Determining Your Search Ranking Potential - Keyword Research and Placement - Proper Strategy for Keyword Links - Creating an Effective Site Map - Utilizing Search Friendly URLs - Tactical Fresh Content and Image Descriptions And much, much more ...

Website Boosting 2.0

Suchmaschinen-Optimierung, Usability, Online-Marketing

Author: Mario Fischer

Publisher: mitp Verlags GmbH & Co. KG

ISBN: 9783826617034

Category:

Page: 786

View: 7568

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Advanced Web Metrics mit Google Analytics

Praxis-Handbuch

Author: Brian Clifton

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3826655664

Category:

Page: 503

View: 3372

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Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.

Confidential SEO Secrets - Revised and Expanded 2010 Edition

Top Search Engine Optimization Techniques to Propel Your Website to the Top Search Results on Google, Bing, Yahoo and Other Search Engines

Author: Allen Harkleroad

Publisher: N.A

ISBN: 9780978999735

Category: Computers

Page: 104

View: 2857

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Top search engine optimization techniques to propel your website to the top search results on Google, Bing, Yahoo and other search engines. I rely solely on search engines to attract visitors and customers, and sixteen years later my search engine optimization techniques have stood the test of time and search engine changes and, in the process, helped me to keep my overhead low.

SEARCH ENGINE OPTIMIZATION SECRETS

Author: Danny Dover,Erik Dafforn

Publisher: N.A

ISBN: 9788126531080

Category:

Page: 456

View: 8455

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Market_Desc: The ideal reader for the book would be a competent SEO who wants to take their skills to the next professional level. The reader will need a basic understanding of standard search engine optimization techniques. These techniques include on-page optimization, off-page optimization and link building. Additionally, the reader will need to understand basic SEO metrics and terminology. Special Features: · This book supplies the high demand for the relatively untapped market of advanced SEO knowledge. · The accompanying website will be optimized to rank highly in search engines and act as an unrivaled selling vehicle for this book. Oddly, this is not a tactic that is used well by other SEO authors.· This is the only book that focuses on how to do SEO consulting. It has the potential to become a must have resource for this giant marketing niche.· Unveils the tips and tricks used by professional SEO consultants, providing highly sought after knowledge. About The Book: This book is a highly actionable instructional resource for SEOs. It is full of real life examples that demonstrate how real SEO Consultants work with Fortune 500 companies. The accompanying website is useful as both a source of helpful examples and as a promotional tool to help make pages selling this book rank highly in search engines. Some of the important topics that are covered in this book include:· How to perform a professional SEO website audit· How current search engine ranking leaders manage to rank for competitive terms· How to spy on your competitors ranking techniques· How to get SEO changes implemented in the complex hierarchies of real businesses

SEO For Dummies

Author: Peter Kent

Publisher: John Wiley & Sons

ISBN: 1119129559

Category: Computers

Page: 456

View: 5310

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Create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.Search Engine Optimization For Dummies, 6th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content (and avoid reusing old content), use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

Fifty SEO Ideas

Free Tips, Secrets, and Ideas for Search Engine Optimization

Author: Jason McDonald

Publisher: Createspace Independent Pub

ISBN: 9781480057807

Category: Business & Economics

Page: 106

View: 2788

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Welcome to Fifty SEO Ideas! SEO, of course, stands for Search Engine Optimization, the art and science of getting your company to the top of Google's free results, for free, using free SEO tips, tools, and techniques. While SEO certainly sounds wonderful, getting your company to the top of Google can seem overwhelming. Why do some companies show up on page one of Google, while others are buried pages deep? What are the technical tips and tricks that propel a product or service to the top of the search engines? And why do so many people talk about SEO yet so few seem to actually know anything concrete about how to get it done? Fifty SEO Ideas aims to make SEO easy by giving you a playbook of simple, practical SEO to-do?s. Great cooks like Julia Child taught cooking one recipe at a time, while great coaches like Vince Lombardi taught football one play at a time. Fifty SEO Ideas helps you understand SEO one idea at a time. That said, Fifty SEO Ideas is not a step-by-step guide to SEO! It is an ideabook: a book of ideas, in no particular order. It is meant to spur your own thinking, for you to read a suggestion and say to yourself, ?Yes, that's for me!? or ?No, that doesn't really apply to my needs.? For a systematic step-by-step system of SEO, please refer to my SEO Fitness Workbook on Amazon or my online classes at JM-SEO.org. Fifty SEO Ideas is meant to get your juices flowing, and to break SEO down into easy-to-understand, easy-to-implement doable ideas.

SEO For 2013

Search Engine Optimization Made Easy

Author: Sean Odom,Christian Habermann

Publisher: Mediaworks Publishing

ISBN: 9780984860050

Category: Computers

Page: 232

View: 8687

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SEO For 2013: Search Engine Optimization Secrets(SEO) is the only DO-IT-YOURSELF SEO GUIDE you need. This book has been completely rewritten and updated for 2013 and contains all the SEO strategies, tips, instructions, coding examples, and information you need to optimize your website and dominate the world's leading search engines. The Internet is today's telephone book and as a business you have to adapt and not only well, but you have to do it better than ALL of your competitors so your name comes up at the top of the list for any keyword search. No longer can you just buy a full page ad in a telephone book to stand out. You have to do the equivalent on the Internet. Your website has to stand out from a pool of 900 million other business websites. This is the most up-to-date tell-all SEO guide for anyone trying to reach the highly coveted #1 ranking on Google, Bing, and Yahoo! You will learn from the number one leading SEO consultants and SEO experts in the industry who will teach you the specific SEO techniques that deliver top rankings and keep your website on page one. Whether you're a search engine optimization(SEO) expert or trying to perform SEO on your own, the SEO techniques revealed in this book will give you everything you need to dominate the leading search engines. This is the only guide you need to place your website at the top of the major search engines in 2013! (Includes complete SEO coverage of Google Panda and Penguin Updates, Google Author, Google and Bing Webmaster Tools, the new Disavow Link Tool, Local SEO Search, Google Analytics, and the latest in SEO.

Secrets of a Top Seo Pro

Learn Local Search Engine Optimization While on a Short Flight

Author: P. D. Gates

Publisher: Createspace Independent Publishing Platform

ISBN: 9781720320104

Category:

Page: 100

View: 4039

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This book is for anyone who wants to execute their own SEO. It's also for anyone who has ever been screwed by an SEO company and flushed money down the toilet with a campaign that didn't get results or left you in worse shape than you were in before hiring them-meaning you got penalized by Google! This book will help you do your own SEO, or help you hire a good SEO company if you don't have the time or energy to do it yourself. The key message here? Get educated. I can't emphasize enough how important it is for you to be informed before hiring an SEO company. You need to be knowledgeable enough to distinguish truth from BS; you don't have to pass the Bar or get a PHD to call yourself an SEO professional. Any random Joe can start an SEO company. I have tried to strike a balance between being so overly simplistic that everyone can understand-but the information I provide isn't truly actionable-versus getting so technical and advanced that only someone who has been doing SEO full time for a decade could understand what I am talking about. When introducing a concept that might be unfamiliar for a decent percentage of the readers, I have tried to include a link so you can learn more about it. This is not a step-by-step guide. It's more of a resource to leverage in order to understand core SEO principles, gather killer techniques that businesses can leverage, and learn to steer clear of the mistakes that I have seen hundreds of others make that have gigantic negative consequences. What You Will Learn Here's an overview of some of the essential topics covered that will put you on the winning side of the SEO game: What to do if you get penalized How to select a good SEO company The items that factor into what I call your "Total Web Presence" The danger of bad links and how to repair them Why stability and consistency is a big deal The importance of and how to obtain online reviews What blogging can and can't do for you Why you should consider having a YouTube channel How social media helps your ranking on Google How and when to use paid search What not to waste your time on Whether you are a Do-It-Yourselfer ready to try SEO on your own, or a small business owner who plans on hiring a company, reading this guide will familiarize you with the nuts and bolts so that you end up with a site that puts you out there in front of your customers when they need you. I know how busy people are, so I have tried to be as concise as possible. I think that you will be able to read the whole book in one nonstop domestic flight.

AdWords für Dummies

Author: Howard Jacobson,Howie Jacobson

Publisher: John Wiley & Sons

ISBN: 9783527704446

Category: Google

Page: 394

View: 8907

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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!