Strategic Business Letters and E-mail

Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780618448333

Category: Business & Economics

Page: 374

View: 8276

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts’s proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.

Public Relations Writing: Form & Style

Author: Doug Newsom,Jim Haynes

Publisher: Cengage Learning

ISBN: 1439082723

Category: Business & Economics

Page: 448

View: 2129

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the Ninth Edition features a writing for select publics section that covers the types of writing assignments students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, (both online and print), and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

135 Tips on Email and Instant Messages

Plus Blogs, Chatrooms, and Texting

Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547350325

Category: Reference

Page: 160

View: 2723

This latest title by business-writing expert Sheryl Lindsell-Roberts offers up-to-the-minute advice on writing electronic messages that are polished, polite, and effective. In her signature no-nonsense style, she shows how effective electronic communication can jump-start your business, advance your career, and expand your social network. 135 Tips on Email and Instant Messages addresses issues such as how libel and copyright laws apply to the Internet, using proper etiquette, and organizing a cluttered in-box. Lindsell-Roberts imparts a sense of humor to practical tips such as “don’t glut cyberspace with digital dross—know what isn’t appropriate for company email” and “eliminate thoughts that don’t add value—don’t leave your harried readers to extract the hidden kernels.” She offers convenient phrases that can be used verbatim (including subject lines proven to entice readers) and immediate solutions to common problems (including five ways to personalize an email to a large distribution that will increase the response rate). Informative and entertaining, this handy resource is packed with valuable information for anyone who wants to communicate electronically with confidence and competence.

International Business Correspondence

Author: Sinee Sankrusme


ISBN: 3960676301

Category: Education

Page: 492

View: 8183

International business correspondence is not simply writing or information exchange. It is something that you want others to know about you – to know about your business and the way you deal with business transactions. It is by the way you create your letter that your reader can identify whether you are friendly, rude, or you just simply want to do business. Your letter shows your attitude. This is one reason why it is important to consider your way of writing, write professionally and with courtesy. Success of business transactions is not only dependent on your ability to talk and communicate verbally, but also the way you communicate in letters. How important is learning the proper way of writing business letters? This book will help you to improve your written communication by guiding you through the steps and guidelines of making an effective letter. Aside from that, you will learn to see that planning is important. Gathering information and doing some research will help you. As you go through answer complaints, it will save you to make adjustments, it is important and friendly to reply to inquiries, it is good to be precise in your quotations, it is proper to acknowledge placed orders or acknowledge payment, it is worth to check all outgoing orders for shipment and delivery, it is important to have an insurance policy, it is tedious to deal internationally without bank transactions, and it is by connection that you can increase your sales. You need to connect to your customers and readers in order to build a good working relationship. If you are able to establish a good relationship, they will value you as their business partners. Skills in creating business letters are important for the success of your business. Business letter writing skills will also boost your confidence as a businessman and will help boosting your business as well. This book aims to help students to develop their skills and confidence in writing international busi-ness letters. It can also serve as a reference for students at college and university levels.

American Reference Books Annual

Author: Bohdan S. Wynar

Publisher: N.A


Category: Reference books

Page: N.A

View: 5237

1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

Business Writing For Dummies

Author: Sheryl Lindsell-Roberts

Publisher: For Dummies


Category: Business & Economics

Page: 384

View: 5062

Offers writing strategies, grammar guidelines, and tips on overcoming writer's block, organizing business correspondence, and writing a polished, readable proposal

Public Library Core Collection

A Selection Guide to Reference Books and Adult Nonfiction. Nonfiction

Author: John Greenfieldt,Patrice Bartell

Publisher: Hw Wilson Co

ISBN: 9780824210946

Category: Public libraries

Page: 1856

View: 7720


The secretary's quick reference handbook

Author: Sheryl Lindsell-Roberts

Publisher: Arco

ISBN: 9780137993963

Category: Business & Economics

Page: 282

View: 7636

Newly revised and updated for today's office, this handbook is the ideal concise style guide for every kind of office communication. Now with expanded coverage of today's "electronic office", it includes the essentials of business English, business-letter styles, records-management techniques, postal regulations, overnight delivery procedures, desktop publishing, and more. Line drawings.

135 Tips for Writing Successful Business Documents

Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547350295

Category: Reference

Page: 208

View: 2488

The ability to write well is a critical skill for professionals in nearly every field. Good writers provide leadership, influence decisions, and advance their own careers. In this new book, Sheryl Lindsell-Roberts draws from her twenty-plus years of experience as a successful consultant for clients in business, education, and government. In a lively, engaging style, she explains how to write persuasively for virtually any audience. Part 1 addresses the basics of all business writing: understanding the reader, drafting, achieving the right tone, creating visual impact, and editing. Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and much more. Concrete examples illustrate practical strategies such as how to present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight key points. Packed with valuable information obtained from actual clients in the field, 135 Tips for Writing Successful Business Documents is guaranteed to help anyone who reads it write to hit the mark.

Mastering Computer Typing

A Painless Course for Beginners and Professionals

Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780395714065

Category: Reference

Page: 194

View: 4779

Provides instructions and exercises for learning to use a computer keyboard and numeric keypad, prepare tables, letters, and manuscripts, proofread, and work in DOS, UNIX, and various programming languages

The Challenger Sale

Kunden herausfordern und erfolgreich überzeugen

Author: Matthew Dixon,Brent Adamson

Publisher: Redline Wirtschaft

ISBN: 3864147239

Category: Business & Economics

Page: 288

View: 2642

Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt "The Challenger Sale", dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.

The Encyclopedia of Business Letters, Fax Memos, and E-mail

Author: N.A

Publisher: Career PressInc

ISBN: 9781564143754


Page: 286

View: 5077

Fast faxes, crisp memos, instant e-mails--these have replaced the long, leisurely business letters of the past. With more than 300 model letters and instructions for adapting each to various situations, this reference puts graceful, concise, persuasive correspondence at your fingertips. National print features.

Speaking Your Way to Success

Author: Sheryl Lindsell-Roberts

Publisher: Houghton Mifflin Harcourt

ISBN: 9780547487656

Category: Reference

Page: 272

View: 9805

In Speaking Your Way to Success, Sheryl Lindsell-Roberts draws on 25 years of experience as a business communications expert to deliver straightforward guidelines for today’s professionals on how to speak powerfully and effectively. Whether talking in front of a large group or engaging in a one-to-one conversation, this book will help anyone to speak up, speak well, and get noticed. Chapters include: -- Making Introductions -- Developing Listening Skills -- Using Politically Neutral Language -- Interviewing and Being Interviewed -- Speaking in Public -- Communicating Cross-Culturally -- Harnessing the Power of Today’s Multigenerational Workforce In her signature no-nonsense style, Lindsell-Roberts shows speakers how to pay attention to their audience, support their words with body language, interject stories the audience will relate to and enjoy, encourage audience interaction, and more. This book is packed with specific suggestions that can be applied immediately on topics such as giving and receiving compliments, keeping a conversation going, asking for a raise, and cold calling. There are strategies for introducing yourself when you don’t know anyone at an event, techniques for initiating conversation, and a checklist for rating your listening skills. Lindsell-Roberts also has a proven, no-fail attack plan for how to work a room. Stop lurking quietly in the shadows and start speaking your way to success!