Successful Marketing

Secrets & Strategies

Author: Rhonda Abrams

Publisher: N.A

ISBN: 9781933895055

Category: Business & Economics

Page: 407

View: 1733

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This complete guide to marketing provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money, including a step-by-step Marketing Plan. Original.

The Successful Business Plan

Secrets & Strategies

Author: Rhonda Abrams

Publisher: The Planning Shop

ISBN: 0966963563

Category: Business & Economics

Page: 417

View: 3199

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Explains the purpose of a business plan, describes each step in creating an effective plan, and includes advice on obtaining financing.

Experiential Marketing

Secrets, Strategies, and Success Stories from the World's Greatest Brands

Author: Kerry Smith,Dan Hanover

Publisher: John Wiley & Sons

ISBN: 1119145880

Category: Business & Economics

Page: 224

View: 8866

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Successful Business Research

Straight to the Numbers You Need-- Fast!

Author: Planning Shop (Firm)

Publisher: N.A

ISBN: 9780974080130

Category: Business & Economics

Page: 292

View: 3382

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The author draws an many years of successful experience in business to show readers how to find the most useful quantitative information, walking readers through the steps necessary to locate the vital statistics they need to run a great business. Original.

Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, Relate

Author: Bernd H. Schmitt

Publisher: Simon and Schuster

ISBN: 0743219511

Category: Business & Economics

Page: 304

View: 4520

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Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

The World's Best-known Marketing Secret

Building Your Business with Word-of-mouth Marketing

Author: Ivan R. Misner,Virginia Devine

Publisher: Bard

ISBN: 9781885167378

Category: Business & Economics

Page: 235

View: 1653

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Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.

Chiropractor Marketing Secrets

Proven Tips, Tricks and Strategies to Get More Patients.

Author: Courtney Kostelecky

Publisher: N.A

ISBN: 9780615773254

Category:

Page: 160

View: 719

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http: //www.DoubleYourChiroPatients.com (The book also includes $210 worth of Bonuses) In today's economy, being a business owner is tough. This book will help your business thrive, instead of survive. The focus of the book is getting more patients. The strategies include ideas and simple 'tweaks' to your offline advertising like phone books and direct mail. You will also discover how to effectively use online marketing, social media and video marketing to get new patients and to establish rapport with your current ones. The book is written in an easy to understand format. Included for the very first time is the strategy I used to take a chiropractor from page 12 of Google to Page 1 in 45 days. This strategy can be implemented in as little as 17 minutes per day with zero technical experience necessary. Whether you have been in business for a while, or you are just starting out- Chiropractor Marketing Secrets will give you the advantage your practice needs to thrive in today's economy. You will also learn... *How to avoid being 'scammed' by so called 'Internet Marketing Experts.' * The one thing that EVERY Chiropractor should have in their waiting room. * Effective Email Marketing. * How to Use YouTube to get more patients. *Simple 'Tweaks' to your website to Optimize if for Maximum patient accquistion. * MUCH MORE.

365 Marketing Strategies for Travel Agents

Author: Tom Ogg,Andy Ogg,Joanie Ogg,M Joanie Ogg Ctc

Publisher: Createspace Independent Publishing Platform

ISBN: 9781981287048

Category:

Page: 102

View: 3031

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"365 Marketing Strategies for Travel Agents" is a compilation of marketing ideas, tips and strategies that travel professionals has successfully used and shared on the Travel Professional Community social media platform. These strategies are tried and true ways to build your agency. Strategies shared will help you create client referrals, use client gifts successfully, create client loyalty programs, use social media to market, create unique branding for your agency, market on your website effectively, understand digital marketing for personal devices, use direct mail, create symbiotic business relationships, create and implement successful travel promotions, effectively use one-on-one direct sales for results, how to advertise for success, how to use e- and print newsletters, telemarketing techniques and lots, lots more! If this book doesn't get your creative marketing juices flowing, nothing will!

Restaurant Marketing Strategies

Dramatically Improve Your Restaurant Profits While Spending Less Money

Author: Jose Luis Riesco

Publisher: N.A

ISBN: 9780981935119

Category: Business & Economics

Page: 357

View: 4329

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Riesco describes the most effective methods for getting more people into restaurants. He discusses how to keep customers happy, what types of advertising work, and how to optimize prices to get the needed profit while keeping customers satisfied.

Content Marketing Secrets

How to Create, Promote, and Optimize Your Content for Growth and Revenue

Author: Marc Guberti

Publisher: Createspace Independent Publishing Platform

ISBN: 9781979688741

Category:

Page: 280

View: 8977

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"This book is a getting-it-done guide for going big in small, manageable steps. Marc has put the playbook together for you." --Andy Crestodina, author of Content Chemistry "Quality content is the lifeblood of any Internet-based business. With "Content Marketing Secrets," you will get a step-by-step blueprint on how to create great content AND use to these 'digital assets' to grow your online brand. It's a simple read, chock-full of actionable advice!" --Steve Scott, author of Habit Stacking: 127 Small Changes to Improve Your Health, Wealth, and Happiness Many content creators love creating their content but wonder why they don't see much traffic. They love what they do, but a lack of income forces these same individuals to pursue income generating activities that take them away from the work they love. In Content Marketing Secrets, you'll learn how to grow a content brand that garners attention and revenue. This book covers the four critical components of all successful content brands: 1. Content Creation 2. Content Marketing 3. Social Media Marketing 4. Content Monetization Regardless of your experience with crafting and marketing content, you can use the insights in this book to take your business to the next level and beyond.

49 Marketing Secrets (That Work) to Grow Sales

Author: Ronald Finklestein

Publisher: Morgan James Publishing

ISBN: 1614482373

Category: Business & Economics

Page: 320

View: 8344

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Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.

Book Marketing Is Dead

Book Promotion Secrets You Must Know Before You Publish

Author: Derek Murphy

Publisher: Creativindie

ISBN: 9780984655120

Category:

Page: 160

View: 4549

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How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Success Secrets of the Online Marketing Superstars

Author: Mitch Meyerson

Publisher: Entrepreneur Press

ISBN: 1613083025

Category: Business & Economics

Page: 328

View: 2425

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Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Entrepreneurship

A Real-World Approach

Author: Rhonda Abrams

Publisher: N.A

ISBN: 9781933895512

Category: Business & Economics

Page: 536

View: 3647

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A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Community Building on the Web

Secret Strategies for Successful Online Communities

Author: Amy Jo Kim

Publisher: Peachpit Press

ISBN: 9780132705158

Category: Computers

Page: 380

View: 6935

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What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

101 Marketing Secrets

The Only Book You Need to Power Position Yourself in the Marketplace, Out-Market, Out-Sell, Out-Convert Your Competitors and Make More Money Than Ever

Author: Silvia Galati

Publisher: Createspace Independent Publishing Platform

ISBN: 9781983802041

Category:

Page: 200

View: 2025

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WHAT IS 101 MARKETING SECRETS? As the name of the book suggests, inside you'II find 101 marketing secret, all of which can help you position yourself as an authority in the marketplace, get ahead of the competition, and maximize the profits generateci by your business. The secrets are conveniently divided into multiple categories, allowing you to easily find and focus on the ones you believe will have the biggest impact on your business. The categories include: * The Business ltself* Customers* The Persona! Touch* Competitors* StrategyAlthough all of the secrets you'II find in this book can be used in combination, the best way to utilize the knowledge shared within is by implementing a few of these strategies at a time and gradually adding new ones into your overall marketing strategy. Silvia Galati is a successful online entrepreneur and the founder of theonlinegirlboss.com. After investing hundreds of thousands of dollars to learn the most powerful money-making strategies from some of the biggest names in the industry, she is now the proud owner of a seven-figure online business. Her professional goal is to help as many determined, forward-thinking people as possible build their own profitable online businesses.

Expert Secrets

The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Author: Russell Brunson

Publisher: Morgan James Publishing

ISBN: 1683504593

Category: Business & Economics

Page: N.A

View: 7508

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Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success!

Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize

Author: Debbie Allen

Publisher: McGraw-Hill Education

ISBN: 9780071462020

Category: Business & Economics

Page: 240

View: 3091

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Breakthrough ideas that won’t break the bank—the super-selling secrets behind Chicken Soup and other success stories! “To be leading edge, you must be shameless. This book will show you how.” —Mark Victor Hansen, cocreator of the Chicken Soup for the Soul series How did Mark Victor Hansen build his Chicken Soup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.