The Invisible Gorilla

And Other Ways Our Intuitions Deceive Us

Author: Christopher Chabris,Daniel Simons

Publisher: Harmony

ISBN: 9780307459671

Category: Psychology

Page: 288

View: 4169

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Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time. From the Hardcover edition.

The Invisible Gorilla: And Other Ways Our Intuition Deceives Us

Author: Christopher Chabris,Daniel Simons

Publisher: HarperCollins UK

ISBN: 0007352182

Category: Psychology

Page: 320

View: 3452

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If a gorilla walked out into the middle of a basketball pitch, you’d notice it. Wouldn’t you? If a serious violent crime took place just next to you, you’d remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you.

The Invisible Gorilla

And Other Ways Our Intuitions Deceive Us

Author: Christopher F. Chabris,Daniel J. Simons

Publisher: Harmony

ISBN: 0307459667

Category: Psychology

Page: 306

View: 6054

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The creators of the famous "gorilla experiment" that demonstrated people's inattention to obvious facts draw on hundreds of creative experiments to whimsically reveal how the human race overrates its mental capacity.

Sleights of Mind

What the neuroscience of magic reveals about our brains

Author: Sandra Blakeslee,Stephen L. Macknik,Susana Martinez-Conde

Publisher: Profile Books

ISBN: 1847652956

Category: Psychology

Page: 304

View: 1128

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What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

Inattentional Blindness

Author: Arien Mack,Irvin Rock

Publisher: MIT Press

ISBN: 9780262133395

Category: Psychology

Page: 273

View: 358

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Arien Mack and Irvin Rock make the radical claim that there is no conscious perception of the visual world without attention to it.

The Vision Revolution

How the Latest Research Overturns Everything We Thought We Knew about Human Vision (Large Print 16pt)

Author: Mark A. Changizi,Mark Vonnegut

Publisher: ReadHowYouWant.com

ISBN: 1458729915

Category:

Page: 368

View: 9163

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A radically new perspective on human vision is emerging. Groundbreaking research by evolutionary scientist and neurobiologist Mark Changizi is driving a revolution in our understanding of human vision. In asking why we see the way we do, Changizi overturns existing beliefs and provides new answers to age-old questions. Why do our eyes face forward? While binocular vision was helpful to our primate ancestors, its importance for 3-D vision is exaggerated. Squirrels jump from branch to branch just fine with sideways-facing eyes and many athletes, including Hockey Hall of Famer Frank McGee, play with only one eye. HINT: We evolved in a highly leafy environment. Why do we see in color, when most other mammals do not? Its not because it helped our ancestors find ripe fruit. Our color vision has evolved to be extremely sensitive to specific sets of color changes. HINT: Primates with color vision, like us, are the only ones who have areas of bare skin. Why do we see optical illusions? Its not the result of glitches in our visual system. Optical illusions can be traced back to the same specific property of vision. HINT: We are able to catch a ball coming at us much more effectively than we should given the speed at which our brains process visual input. Why do we absorb information so readily by reading? Its not because weve evolved to read; evolutionarily, reading and writing are recent developments. HINT: Language is designed to exploit skills weve refined over tens of millions of years. In The Vision Revolution, Changizi details the conclusions of his innovative fieldwork and their mind-blowing implications for our understanding not just of human vision, but of the way we interact with the world in which we live.

Why We Make Mistakes

How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average

Author: Joseph T. Hallinan

Publisher: Broadway Books

ISBN: 9780767931472

Category: Psychology

Page: 256

View: 3982

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We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes. In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns—but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator. Why We Make Mistakes is enlivened by real-life stories—of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail—and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not). Why We Make Mistakes will open your eyes to the reasons behind your mistakes—and have you vowing to do better the next time.

Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life

Author: Howard Kahane,Nancy Cavender

Publisher: Cengage Learning

ISBN: 0534626041

Category: Philosophy

Page: 384

View: 2984

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This classic text, first published in 1971, has introduced tens of thousands of students to sound reasoning using a wealth of current, relevant, and stimulating examples all put together and explained in Howard Kahane's uniquely witty and invigorating writing style. Long the choice of instructors who want to keep students interested, LOGIC AND CONTEMPORARY RHETORIC combines examples from TV, newspapers, magazines, advertisements, and, in typical Kahanian fashion, our nation1s political dialogue. The text not only brings the concepts alive for students, but puts critical thinking skills into a context that students will retain and use throughout their lives. This is a book you can actually count on students to read. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Redirect

Changing the Stories We Live By

Author: Timothy D. Wilson

Publisher: Little, Brown

ISBN: 0316192074

Category: Psychology

Page: 288

View: 2135

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"There are few academics who write with as much grace and wisdom as Timothy Wilson. REDIRECT is a masterpiece." -Malcolm Gladwell What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing - the scientifically based approach described in REDIRECT - can accomplish all of this. The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, REDIRECT demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives.

The Improbability Principle

Why Coincidences, Miracles, and Rare Events Happen Every Day

Author: David J. Hand

Publisher: Macmillan

ISBN: 0374175349

Category: Business & Economics

Page: 269

View: 1744

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A well-known statistician presents his theory that extraordinary and rare events are actually commonplace and cites stories of two-time lottery winners and other bizarre coincidences to support his theory that unlikely events statistically must happen. 50,000 first printing.

Everything Is Obvious

*Once You Know the Answer

Author: Duncan J. Watts

Publisher: Crown Business

ISBN: 0385531699

Category: Business & Economics

Page: 352

View: 8048

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Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

The Art of Choosing

Author: Sheena Iyengar

Publisher: Twelve

ISBN: 0446558710

Category: Business & Economics

Page: 352

View: 6906

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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

Redirect

The Surprising New Science of Psychological Change

Author: Timothy Wilson

Publisher: Penguin UK

ISBN: 0141924225

Category: Psychology

Page: 288

View: 1743

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A problem shared is a problem halved? Not necessarily... Talking about our problems isn't always a good idea. World-renowned psychologist Timothy Wilson reveals how this, and many other conventional therapies and interventions, can often do us more harm than good. Presenting the very latest research, Wilson argues that the key to transforming our lives lies simply in learning to redirect the stories we tell ourselves. His revolutionary approach reveals how reshaping our internal narratives can increase our personal well-being and transform our understanding of human behaviour - our narratives can change surprisingly quickly if tweaked in the right way. How can we best recover from trauma? Why might some sex education result in more teen pregnancies? Why will most self-help books leave you worse off? Redirect proposes a radical new view of the world. It also offers a range of practical advice - that has, crucially, been tested scientifically and found to have real results - that can show us the way to social progress.

Gut Feelings

The Intelligence of the Unconscious

Author: Gerd Gigerenzer

Publisher: Penguin

ISBN: 1101202416

Category: Science

Page: 288

View: 9113

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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? (BusinessWeek).

Women on Top

Author: Margaret Heffernan

Publisher: Penguin

ISBN: 110120186X

Category: Business & Economics

Page: 288

View: 2010

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More women are starting successful businesses than ever before. But what makes women leaders different? And how can others learn to capitalize on their strengths? Through interviews with hundreds of women entrepreneurs, Margaret Heffernan discovered that women are more values-oriented, more flexible, and less ego-driven than their male counterparts; as a result they're creating company cultures that are better able to meet the demands of the new economy. Heffernan's stories about real women making really serious profits is a must- read for all entrepreneurs-male or female, whether well established or just starting up-as well as anyone seeking to understand what it takes to do business today.

The Power

Author: Rhonda Byrne

Publisher: Simon and Schuster

ISBN: 0857201719

Category: Body, Mind & Spirit

Page: 256

View: 6319

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You are meant to have an amazing life! This is the handbook to the greatest power in the Universe - The Power to have anything you want. Every discovery, invention, and human creation comes fromThe Power. Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come fromThe Power. The life of your dreams has always been closer to you than you realized, because The Power -to have everything good in your life - is inside you. To create anything, to change anything, all it takes is just onething…THE POWER.

How the Mind Works

Author: Steven Pinker

Publisher: W. W. Norton & Company

ISBN: 9780393069730

Category: Science

Page: 672

View: 617

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"A model of scientific writing: erudite, witty, and clear." —New York Review of Books In this Pulitzer Prize finalist and national bestseller, one of the world's leading cognitive scientists tackles the workings of the human mind. What makes us rational—and why are we so often irrational? How do we see in three dimensions? What makes us happy, afraid, angry, disgusted, or sexually aroused? Why do we fall in love? And how do we grapple with the imponderables of morality, religion, and consciousness? How the Mind Works synthesizes the most satisfying explanations of our mental life from cognitive science, evolutionary biology, and other fields to explain what the mind is, how it evolved, and how it allows us to see, think, feel, laugh, interact, enjoy the arts, and contemplate the mysteries of life. This edition of Pinker's bold and buoyant classic is updated with a new foreword by the author.

Business Architecture Management

Architecting the Business for Consistency and Alignment

Author: Daniel Simon,Christian Schmidt

Publisher: Springer

ISBN: 3319145711

Category: Business & Economics

Page: 304

View: 6267

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This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution. The book provides examples of how architectural thinking can be applied in these areas, thus combining different perspectives into a consistent whole. In-depth experiences from end-user organizations help readers to understand the abstract concepts of business architecture management and to form blueprints for their own professional approach. Business architecture professionals, researchers, and others working in the field of strategic business management will benefit from this comprehensive volume and its hands-on examples of successful business architecture management practices. ​

Fooling Houdini

Magicians, Mentalists, Math Geeks, and the Hidden Powers of the Mind

Author: Alex Stone

Publisher: Bond Street Books

ISBN: 0307368211

Category: Psychology

Page: 320

View: 4968

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An exploration of the world of magic that teaches the reader many tricks--including how better to understand the real world. Alex Stone--journalist and part-time conjurer--is here to amaze you. But first he had to amaze his fellow magicians. Fooling Houdini is his fascinating, revealing, and nailbiting account of his attempt to win the 23rd World Championships of Magic, the "Magic Olympics," the largest and most prestigious competition of its kind. Alex Stone managed to qualify for entry and began preparing to astonish people who astonish others for a living. It didn't help his nerves that he was placed on the bill straight after Canadian magician Shawn Farquhar, winner of more magic competitions than anyone in history. Stone's preparations and participation provide his readers with in-depth exploration of the world of magic, and magic's meaning. He spills many professional secrets, arguing that what is important is to ask questions about what lies behind the tricks: how the mind perceives the world and parses everyday experience, about how the mind works--and why sometimes it doesn't, about why people need to believe. As we become more attuned to the limits of our own perception, we become better at distinguishing reality from illusion, at reading the angles and decoding the fine print, he says. We gain intuition and understanding into how people behave. We even learn ways to influence this behavior. This makes us less susceptible to all manner of deception. It is to gain and maintain this sixth sense that Alex Stone--a schoolboy prestidigitator--has continued performing magic well into adulthood. In Fooling Houdini he takes us into that other world, populated by truly astounding characters, and leaves us with a heightened sense of awareness about the supposedly real world.