The Persuaders

The hidden industry that wants to change your mind

Author: James Garvey

Publisher: Icon Books Ltd

ISBN: 1848316984

Category: Philosophy

Page: 288

View: 6471

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'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

The Persuaders

The Hidden Industry That Wants to Change Your Mind

Author: James Garvey

Publisher: Icon Books

ISBN: 9781785781001

Category: Advertising

Page: 304

View: 5008

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'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivisedand manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did weend up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuadersis a call to think again about how we think now.

The Persuaders

The Hidden Industry That Wants to Change Your Mind

Author: James Garvey

Publisher: Icon Books

ISBN: 9781848316607

Category: Philosophy

Page: 288

View: 3476

DOWNLOAD NOW »
Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another.Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

The Brain Sell

When Science Meets Shopping

Author: David Lewis

Publisher: Nicholas Brealey

ISBN: 1473644992

Category: Business & Economics

Page: 228

View: 6677

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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

The Story of Philosophy

Author: James Garvey,Jeremy Stangroom

Publisher: Quercus

ISBN: 1623653053

Category: Philosophy

Page: 384

View: 301

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The Story of Philosophy sees philosophy for what it is: a passionate, exhilarating quest for human understanding that cannot be reduced to dry categories or simple definitions. Accessible writing, brilliant scholarship and over 150 colour illustrations combine to form a richly informative and highly entertaining work of narrative history. Packed with intriguing anecdotes and fascinating detail, James Garvey and Jeremy Stangroom bring us face to face with the most important philosophers in western history. The story begins with the Ancient Greeks, Socrates, Plato and Aristotle, great thinkers who set the philosophical agenda to this day. It continues with Greek and Roman philosophers--slaves and emperors who found consolation in deep thoughts about life and death--and moves on to the religious thinkers of the Middle Ages. The origins of modern science, politics, and morality are examined, alongside theories of knowledge, logic, mind and matter. Along the way, you'll discover Descartes' evil demon, Locke on the limits of knowledge, Rousseau and Hobbes on human nature, Hume's scepticism, Kant on duty, Nietzsche's Superman, Marx on class struggle, Russell's logic, Wittgenstein on meaning, Sartre on bad faith, Foucault's take on power, and much more. Rigorous, refreshingly free of academic jargon, and highly accessible, this is the ideal introduction for anyone who wants to gain a new perspective on philosophy's deepest mysteries and most intriguing discoveries.

Life Inc

How Corporatism Conquered the World, and how We Can Take it Back

Author: Douglas Rushkoff

Publisher: Random House Trade Paperbacks

ISBN: 0812978501

Category: Business & Economics

Page: 347

View: 8202

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Cultural theorist Rushkoff reveals how corporations have come to dominate all aspects of life--including our inner lives--and what to do about it. In tracing the roots of corporatism from the Renaissance to today, Rushkoff reveals the way it supplanted social interaction and local commerce and came to be regarded as a pre-existing condition of our world.

The Great Philosophers

From Socrates to Foucault

Author: Jeremy Stangroom,James Garvey

Publisher: Arcturus Pub

ISBN: 9781848370180

Category: Philosophy

Page: 160

View: 8045

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Introduction to Western philosophy's major figures.

The Attention Merchants

The Epic Scramble to Get Inside Our Heads

Author: Tim Wu

Publisher: Vintage

ISBN: 0804170045

Category: Business & Economics

Page: 432

View: 8134

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One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

A Place at the Table

The Crisis of 49 Million Hungry Americans and how to Solve it

Author: Participant Media

Publisher: Public Affairs

ISBN: 1610391810

Category: Performing Arts

Page: 301

View: 6543

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Looks at the under-reported problem of hunger facing nearly fifty million Americans, told through three intimate stories of real people in crisis.

Priceless

The Myth of Fair Value (and How to Take Advantage of It)

Author: William Poundstone

Publisher: Hill and Wang

ISBN: 9781429943932

Category: Business & Economics

Page: 352

View: 5615

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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Brandwashed

O lado oculto do marketing - controlamos o que compramos ou são as empresas que escolhem por nós?

Author: Martin Lindstrom

Publisher: Casa Educação - (Casa Educação Soluções Educacionais LTDA)

ISBN: 8565482073

Category: Design

Page: 276

View: 2276

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Martin Lindstrom, um dos mais importantes profissionais de marketing do mundo, desvenda todas as estratégias secretas do marketing e da propaganda. Se você já comprou brinquedos de marcas específicas a pedido dos seus filhos, leu um livro só porque ele estava na lista de best-sellers, dormiu com o seu iPhone debaixo do travesseiro, "curtiu" algo no Facebook ou aceitou o cartão fidelidade de uma loja, então você foi brandwashed. Martin Lindstrom sabe disso porque participa da guerra das marcas há mais de vinte anos. E agora ele aponta os holofotes para o seu próprio campo de trabalho e revela todas as estratégias psicológicas usadas para manipular nossas mentes e nos persuadir a comprar.

Swift Viewing

The Popular Life of Subliminal Influence

Author: Charles R. Acland

Publisher: Duke University Press

ISBN: 0822349191

Category: Language Arts & Disciplines

Page: 307

View: 8758

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Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn t kept the concept from having a long afterlife in the popular imagination.

A century of spin

how public relations became the cutting edge of corporate power

Author: David Miller,William Dinan

Publisher: Pluto Pr

ISBN: 9780745326887

Category: Business & Economics

Page: 232

View: 4886

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A history of the PR industry, and how it has shaped and corrupted politics.

Chocolate Nations

Living and Dying for Cocoa in West Africa

Author: Órla Ryan

Publisher: Zed Books Ltd.

ISBN: 1780320795

Category: Social Science

Page: 192

View: 2903

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Chocolate - the very word conjures up a hint of the forbidden and a taste of the decadent. Yet the story behind the chocolate bar is rarely one of luxury. From the thousands of children who work on plantations to the smallholders who harvest the beans, Chocolate Nations reveals the hard economic realities of our favourite sweet. This vivid and gripping exploration of the reasons behind farmer poverty includes the human stories of the producers and traders at the heart of the West African industry. Orla Ryan shows that only a tiny fraction of the cash we pay for a chocolate bar actually makes it back to the farmers, and sheds light on what Fair Trade really means on the ground. Provocative and eye-opening, Chocolate Nations exposes the true story of how the treat we love makes it on to our supermarket shelves.

The Age of Manipulation

The Con in Confidence, the Sin in Sincere

Author: Wilson Bryan Key

Publisher: Rowman & Littlefield

ISBN: 0819186538

Category: History

Page: 296

View: 997

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In our request "to be in the know" are we compromising our capacity for unadultered thought? In this startling book, Dr. Wilson Bryan Key exposes the devious and sophisticated strategies that advertisers use in newspapers, magazines and television to manipulate and seduce our thoughts and senses. He explores how the media establishes our "reality" and why, subsequently, Americans are the most manipulated people in the world. This provocative book will forever change the way you view the world around you.

The Company of Strangers

A Natural History of Economic Life

Author: Paul Seabright

Publisher: Princeton University Press

ISBN: 9781400834785

Category: Business & Economics

Page: 400

View: 6018

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The Company of Strangers shows us the remarkable strangeness, and fragility, of our everyday lives. This completely revised and updated edition includes a new chapter analyzing how the rise and fall of social trust explain the unsustainable boom in the global economy over the past decade and the financial crisis that succeeded it. Drawing on insights from biology, anthropology, history, psychology, and literature, Paul Seabright explores how our evolved ability of abstract reasoning has allowed institutions like money, markets, cities, and the banking system to provide the foundations of social trust that we need in our everyday lives. Even the simple acts of buying food and clothing depend on an astonishing web of interaction that spans the globe. How did humans develop the ability to trust total strangers with providing our most basic needs?

Atlas Shrugged

Author: Ayn Rand

Publisher: Penguin

ISBN: 1101137193

Category: Fiction

Page: 1088

View: 4491

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Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil, Atlas Shrugged is Ayn Rand’s magnum opus: a philosophical revolution told in the form of an action thriller. Who is John Galt? When he says that he will stop the motor of the world, is he a destroyer or a liberator? Why does he have to fight his battles not against his enemies but against those who need him most? Why does he fight his hardest battle against the woman he loves? You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the amazing men and women in this book. You will discover why a productive genius becomes a worthless playboy...why a great steel industrialist is working for his own destruction...why a composer gives up his career on the night of his triumph...why a beautiful woman who runs a transcontinental railroad falls in love with the man she has sworn to kill. Atlas Shrugged, a modern classic and Rand’s most extensive statement of Objectivism—her groundbreaking philosophy—offers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth century’s leading artists.

The Social Organism

A Radical Understanding of Social Media to Transform Your Business and Life

Author: Oliver Luckett,Michael Casey

Publisher: Hachette Books

ISBN: 0316359548

Category: Business & Economics

Page: 336

View: 1830

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"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.