The Persuaders

The hidden industry that wants to change your mind

Author: James Garvey

Publisher: Icon Books Ltd

ISBN: 1848316984

Category: Philosophy

Page: 288

View: 3825

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'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

New Critical Thinking

What Wittgenstein Offered

Author: Sean Wilson

Publisher: Rowman & Littlefield

ISBN: 1498583601

Category: Political Science

Page: 198

View: 4501

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This book is the first clear and unproblematic account of Ludwig Wittgenstein’s method and its consequences for good thinking. It has radical implications for conceptual investigation, analysis, value judgment, political ideology, ethics, and even religion.

Read People: Understand behaviour. Expertly communicate

20 thought-provoking lessons (BUILD+BECOME)

Author: Rita Carter

Publisher: Aurum Press

ISBN: 178131778X

Category: Self-Help

Page: 160

View: 6111

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Can you spot a lie? Using a unique, visual approach to explore the science of behaviour, Read People shows how understanding why people act in certain ways will make you more adept at communication, more persuasive and a better judge of the motivations of others. The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate. At BUILD+BECOME we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build+Become, follow us @buildbecome on Instagram, Twitter and Facebook.

The Routledge Handbook of English Language Studies

Author: Philip Seargeant,Ann Hewings,Stephen Pihlaja

Publisher: Routledge

ISBN: 1351001701

Category: Language Arts & Disciplines

Page: 468

View: 5697

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The Routledge Handbook of English Language Studies provides a comprehensive overview of English Language Studies. The book takes a three-pronged approach to examine what constitutes the phenomenon of the English language; why and in what contexts it is an important subject to study; and what the chief methodologies are that are used to study it. In 30 chapters written by leading scholars from around the world, this Handbook covers and critically examines: English Language Studies as a discipline that is changing and evolving in response to local and global pressures; definitions of English, including world Englishes, contact Englishes, and historical and colonial perspectives; the relevance of English in areas such as teaching, politics and the media; analysis of English situated in wider linguistics contexts, including psycholinguistics, sociolinguistics and linguistic ethnography. The Routledge Handbook of English Language Studies is essential reading for researchers and students working in fields related to the teaching and study of the English language in any context.

Politics

Author: Peter Ferdinand,Robert Garner,Stephanie Lawson

Publisher: Oxford University Press

ISBN: 0198787987

Category: Political Science

Page: 592

View: 6369

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With an unrivalled combination of exceptional clarity and intelligent analysis, Politics is the perfect introduction to political studies. Written especially for undergraduate students, this is the only introduction to politics to combine genuine accessibility and an analytical approach, encouraging critical study and engaged debate right from the outset of a university course. Alongside comprehensive coverage of concepts, approaches, and ideologies, the book features chapters on all crucial elements of political studies, from institutions and states to security, political economy, civil society, and the media, making it an ideal text for a broad range of courses. Current debates and key developments in contemporary politics are taken into account, with coverage of the rise of populism, Brexit, and the Trump presidency, as well as a broad range of international case studies and examples. Politics also features a lively and accessible design and a range of helpful learning features throughout, including key points, case studies, key debates, key thinkers, key quotes, and questions. The book is also fully supported by online resources to help students take their learning further. For students: - Test your knowledge of the chapters and receive instant feedback with online multiple choice questions. - Take your learning further with relevant web links to reliable online content. - Revise key terms and concepts from the text with a digital flashcard glossary. - Learn more about key thinkers' ideas and backgrounds. For registered lecturers: - Reinforce key themes from each chapter with suggested seminar and essay questions. - Incorporate active learning into your seminars with political scenarios, discussion questions, and teaching notes. - Use the adaptable PowerPoint slides as the basis for lecture presentations or as hand-outs in class. - Assess students' learning with a ready-made test bank, which can be customized to suit your needs.

Gehirnflüsterer

Die Fähigkeit, andere zu beeinflussen

Author: Kevin Dutton

Publisher: Deutscher Taschenbuch Verlag

ISBN: 3423417064

Category: Psychology

Page: 352

View: 3029

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Ständig will uns jemand von irgendetwas überzeugen. Statistisch betrachtet mindestens einige Hundert Mal am Tag, auch wenn wir dies gar nicht mehr wahrnehmen. Oder doch? Manchmal ist es ganz anders. Dann wird von einer Sekunde zur anderen Schwarz zu Weiß.Warum fallen wir auf manche Mittel oder Tricks herein, auch wenn wir es eigentlich besser wissen? Welche »psychologischen Keulen« werden eingesetzt? Wie kommt es, dass wir manipulierbar sind? Diese Fragen beantwortet Kevin Dutton. Er erklärt, dass sich unser Gehirn, der komplexeste Computer der Welt, manchmal in das komplexeste »Furzkissen« (O-Ton Dutton) verwandelt – auch ein Ergebnis der Evolution.

Terrible Beauty: A Cultural History of the Twentieth Century

The People and Ideas that Shaped the Modern Mind: A History

Author: Peter Watson

Publisher: Hachette UK

ISBN: 178022673X

Category: Philosophy

Page: 848

View: 5784

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A history of the twentieth century which covers all the ideas, people, great events, literary and artistic movements, scientific discoveries which have shaped the twentieth century. Terrible Beauty presents a unique narrative of the twentieth century. Unlike more conventional histories, where the focus is on political events and personalities, on wars, treaties and elections, this book concentrates on the ideas that made the century so rich, rewarding and provocative. Beginning with four seminal ideas which were introduced in 1900 - the unconscious, the gene, the quantum and Picasso's first paintings in Paris - the book brings together the main areas of thought and juxtaposes the most original and influential ideas of our time in an immensely readable narrative. From the creation of plastic to Norman Mailer, from the discovery of the 'Big Bang' to the Counterculture, from Relativity to Susan Sontag, from Proust to Salman Rushdie, and Henri Bergson to Saul Bellow, the book's range is encyclopedic. We meet in these pages the other twentieth century, the writers, the artists, the scientists and philosophers who were not cowed by the political and military disasters raging around them, and produced some of the most amazing and rewarding ideas by which we live. Terrible Beauty, endlessly stimulating and provocative, affirms that there was much more to the twentieth century than war and genocide.

Der stumme Frühling

Author: Rachel Carson

Publisher: C.H.Beck

ISBN: 3406704220

Category: Nature

Page: 348

View: 7221

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Der stumme Frühling erschien erstmals 1962. Der Titel bezieht sich auf das eingangs erzählte Märchen von der blühenden Stadt, in der sich eine seltsame, schleichende Seuche ausbreitet … Das spannend geschriebene Sachbuch wirkte bei seinem Erscheinen wie ein Alarmsignal und avancierte rasch zur Bibel der damals entstehendenÖkologie-Bewegung. ZumerstenMal wurde hier in eindringlichem Appell die Fragwürdigkeit des chemischen Pflanzenschutzes dargelegt. An einer Fülle von Tatsachen machte Rachel Carson seine schädlichen Auswirkungen auf die Natur und die Menschen deutlich. Ihre Warnungen haben seither nichts von ihrer Aktualität verloren.

Wie man Freunde gewinnt

Die Kunst, beliebt und einflussreich zu werden

Author: Dale Carnegie

Publisher: S. Fischer Verlag

ISBN: 3104031479

Category: Self-Help

Page: 304

View: 4665

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Dieses Buch zeigt Ihnen: - wie man Freunde gewinnt - wie man auf neuen Wegen zu neuen Zielen gelangt - wie man beliebt wird - wie man seine Umwelt beeinflußt - wie man mehr Ansehen erlangt - wie man im Beruf erfolgreicher wird - wie man Streit vermeidet - wie man ein guter Redner und brillanter Gesellschafter wird - wie man den Charakter seiner Mitmenschen erkennt - wie man seine Mitarbeiter anspornt und vieles mehr...

The Bioregional Economy

Land, Liberty and the Pursuit of Happiness

Author: Molly Scott Cato

Publisher: Routledge

ISBN: 1136181733

Category: Business & Economics

Page: 254

View: 856

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In a world of climate change and declining oil supplies, what is the plan for the provisioning of resources? Green economists suggest a need to replace the globalised economy, and its extended supply chains, with a more ‘local’ economy. But what does this mean in more concrete terms? How large is a local economy, how self-reliant can it be, and what resources will still need to be imported? The concept of the ‘bioregion’ — developed and popularised within the disciplines of earth sciences, biosciences and planning — may facilitate the reconceptualisation of the global economy as a system of largely self-sufficient local economies. A bioregional approach to economics assumes a different system of values to that which dominates neoclassical economics. The global economy is driven by growth, and the consumption ethic that matches this is one of expansion in range and quantity. Goods are defined as scarce, and access to them is a process based on competition. The bioregional approach challenges every aspect of that value system. It seeks a new ethic of consumption that prioritises locality, accountability and conviviality in the place of expansion and profit; it proposes a shift in the focus of the economy away from profits and towards provisioning; and it assumes a radical reorientation of work from employment towards livelihood. This book by leading green economist Molly Scott Cato sets out a visionary and yet rigorous account of what a bioregional approach to the economy would mean — and how to get there from here.

Froschkönig

Author: Adam Davies

Publisher: Diogenes Verlag AG

ISBN: 3257606397

Category: Fiction

Page: 384

View: 5850

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Harry Driscoll, 26, tut alles, um ein klischeefreies Leben zu führen, beruflich wie privat. Das größte Klischee von allen ist für ihn die Liebe. Bis Evie auftaucht und er merkt, dass Liebe neu erfunden werden kann, wenn sich dafür nur die richtigen Verrückten finden. – Ein tragikomischer Liebesroman für alle, die Liebesromane hassen.

Pre-Suasion

Wie Sie bereits vor der Verhandlung gewinnen

Author: Robert Cialdini

Publisher: Campus Verlag

ISBN: 3593435926

Category: Business & Economics

Page: 343

View: 3957

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So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.

Newsweek

Author: N.A

Publisher: N.A

ISBN: N.A

Category: History, Modern

Page: N.A

View: 2878

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Paleo - Die Steinzeitdiät

Gesund abnehmen und natürlich leben - Über 100 leckere und schnelle Rezepte

Author: Keris Marsden,Matt Whitmore

Publisher: Goldmann Verlag

ISBN: 3641144221

Category: Cooking

Page: 272

View: 7180

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Paleo – der Megatrend aus den USA! Steinzeitmenschen waren nicht dick. Warum? Sie aßen hauptsächlich Fisch, Fleisch und Gemüse. Das können sie auch: schnell und unkompliziert Abnehmen mit der Paleo-Diät, basierend auf einer naturbelassenen, weizen- und glutenfreien Ernährung. Die Rezepte – von kreativen Frühstücksideen, einfachen Blitzgerichten bis zu verführerischen Desserts – machen richtig Lust, sofort loszulegen!

The Dynamics of Mass Communication

Media in the Digital Age with Media World and PowerWeb

Author: Joseph R. Dominick

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 9780072488968

Category:

Page: N.A

View: 1087

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Focuses on various aspects of the media - history, organization, ownership, economics, feedback, and career - with emphasis on ethics and the critical cultural perspective. This text also features a section on the impact of the digital age in each media chapter.