The Practitioner's Guide to Product Management

Author: General Assembly,Jock Busuttil

Publisher: Grand Central Publishing

ISBN: 1455548553

Category: Business & Economics

Page: 176

View: 6311

DOWNLOAD NOW »
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

The Practitioner's Guide to Product Management

Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert

Author: Jock Busuttil

Publisher: Piatkus Books

ISBN: 9780349406749

Category: Business & Economics

Page: 195

View: 4559

DOWNLOAD NOW »
Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing. Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success. If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

The Practitioner's Guide To Product Management

Author: Jock Busuttil

Publisher: Hachette UK

ISBN: 0349406758

Category: Business & Economics

Page: 208

View: 7234

DOWNLOAD NOW »
Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing. Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success. If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

The Practitioner's Guide To User Experience Design

Author: Luke Miller

Publisher: Hachette UK

ISBN: 0349406782

Category: Business & Economics

Page: 192

View: 3364

DOWNLOAD NOW »
The core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had a better set of tools for doing so. Not only is there strong demand in digital product development for people with UX skills, but technology is evolving so rapidly and in such interesting ways that the work affords constant opportunities to innovate and let your creativity run. But how do you get into UX Design? Do you have to know how to write code? Or do you need a degree in design? And what exactly is UX? Does it refer to the process or the result? In The Practitioner's Guide To User Experience Luke Miller answers all of these questions and draws on his own experience and examples of specific projects to walk you through the methods used by designers to craft user experiences. These include: *Techniques of user research, including conducting user interviews and surveys and creating personas to represent the range of users you're appealing to, as well as performing competitive analysis of rival products. *A core set of methods for crafting well designed routes of navigation through sites and apps, called user flows *Creating the layouts and designing the interface elements of pages, from initial sketching and creating a rough site map, through the drawing of more detailed page designs, generally called wireframes, and on to making moving prototypes. *User testing - everything from rough sketches to fully functioning prototypes to interpreting the results of tests and making recommendations for any changes to products. The best UX comes from learning by doing and understanding how creative, fun and satisfying the work can be. Adding UX expertise to your mix of skills will make you more marketable, a knowledge of UX principles and practices and will enrich your work in any part of digital product creation.

The Practitioner's Guide to Data Quality Improvement

Author: David Loshin

Publisher: Elsevier

ISBN: 9780080920344

Category: Computers

Page: 432

View: 8783

DOWNLOAD NOW »
The Practitioner's Guide to Data Quality Improvement offers a comprehensive look at data quality for business and IT, encompassing people, process, and technology. It shares the fundamentals for understanding the impacts of poor data quality, and guides practitioners and managers alike in socializing, gaining sponsorship for, planning, and establishing a data quality program. It demonstrates how to institute and run a data quality program, from first thoughts and justifications to maintenance and ongoing metrics. It includes an in-depth look at the use of data quality tools, including business case templates, and tools for analysis, reporting, and strategic planning. This book is recommended for data management practitioners, including database analysts, information analysts, data administrators, data architects, enterprise architects, data warehouse engineers, and systems analysts, and their managers. Offers a comprehensive look at data quality for business and IT, encompassing people, process, and technology. Shows how to institute and run a data quality program, from first thoughts and justifications to maintenance and ongoing metrics. Includes an in-depth look at the use of data quality tools, including business case templates, and tools for analysis, reporting, and strategic planning.

The Product Manager's Desk Reference

Author: Steven Haines

Publisher: McGraw Hill Professional

ISBN: 9780071591355

Category: Business & Economics

Page: 600

View: 3805

DOWNLOAD NOW »
Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.

The Product Manager's Toolkit®

Methodologies, Processes, and Tasks in Technology Product Management

Author: Gabriel Steinhardt

Publisher: Springer

ISBN: 331949998X

Category: Business & Economics

Page: 198

View: 8945

DOWNLOAD NOW »
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Practitioner's Guide to Program Management

Author: Irene Didinsky

Publisher: Project Management Institute

ISBN: 162825369X

Category: Business & Economics

Page: 235

View: 1419

DOWNLOAD NOW »
Programs serve as a crucial link between strategy and the execution of business results and organizations implement them to achieve strategic goals. Although the practice of program management has evolved in lockstep with the project management profession, the root causes of program failure remain. In this step-by-step guide, Irene Didinsky offers a standardized approach to program management, closing the knowledge gaps and variations that currently exist across organizations and industries. For the first time, Practitioner's Guide to Program Management walks the reader through all the key components of effective program management. Using a case study example of an actual process improvement program, Didinsky discusses the qualities of excellence in program leadership, the importance of organizational strategy alignment throughout the program life cycle, how a program realizes benefits, and how to manage conflicting priorities of stakeholders. This comprehensive resource also includes an historical overview of the professionalization of the field, outlines the logistics of forming a program management community of practice, and concludes with a glossary of terms. With this desktop manual in their hands, practitioners can expect to thrive and guarantee the success of their programs.

Models at Work

A Practitioner's Guide to Risk Management

Author: J. Farid

Publisher: Springer

ISBN: 1137371641

Category: Business & Economics

Page: 613

View: 975

DOWNLOAD NOW »
This book provides a much needed 'middle ground' for risk practitioners who need an in-depth understanding of risk management without excessive formulae or theory. Written to appeal to a broad but financially-minded audience, it provides coverage of risk management and the frameworks commonly applied in the financial services industry.

The Practitioner's Guide to POLCA

The Production Control System for High-Mix, Low-Volume and Custom Products

Author: Rajan Suri

Publisher: Taylor & Francis

ISBN: 1351170740

Category: Business & Economics

Page: 436

View: 9177

DOWNLOAD NOW »
POLCA (Paired-cell Overlapping Loops of Cards with Authorization) is a card-based visual control system that manages the flow of jobs through the shop floor: at each operation, it controls which job should be worked on next to meet delivery targets. POLCA ensures that upstream operations use their capacity effectively by working on jobs that are needed downstream, while at the same time preventing excessive work-in-process (WIP) build-ups when bottlenecks appear unexpectedly. POLCA is particularly suited to companies manufacturing high-mix, low-volume and customized products. Such companies struggle with long lead times, late deliveries, and daily expediting to meet delivery dates. ERP systems are not designed to deal with this highly variable environment, and add-on software such as Finite Capacity Scheduling systems can require complex installation. Also, the Kanban system does not work well with low-volume or custom production. POLCA has delivered impressive results in such environments. It does not require any complex software implementation: it can be used without an ERP system or it can seamlessly complement an existing ERP system. This book: Provides a step-by-step roadmap on how to implement POLCA; invaluable for both companies that wish to implement POLCA as well as consultants and academics advising such companies. Explains the concepts in practical and easy-to-understand terms by showing detailed shop-floor examples. Includes more than 100 illustrations for understanding how POLCA works as well as for elaborating on details of the implementation steps. Contains case studies written by company owners and executives documenting their POLCA implementation process and the results achieved in various industries in six countries.

Product Management For Dummies

Author: Brian Lawley,Pamela Schure

Publisher: John Wiley & Sons

ISBN: 1119264022

Category: Business & Economics

Page: 384

View: 7289

DOWNLOAD NOW »
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

Author: Steven Haines

Publisher: McGraw-Hill Professional

ISBN: 007180546X

Category: Business & Economics

Page: 213

View: 2774

DOWNLOAD NOW »
FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.

Knowledge Management for Sales and Marketing

A Practitioner’s Guide

Author: Tom Young,Nick Milton

Publisher: Elsevier

ISBN: 1780632649

Category: Business & Economics

Page: 196

View: 5874

DOWNLOAD NOW »
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

The Product Book

How to Become a Great Product Manager

Author: Josh Anon,Carlos González de Villaumbrosia,Product School

Publisher: N.A

ISBN: 9780998973814

Category:

Page: 320

View: 9655

DOWNLOAD NOW »
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

The Practitioner's Guide to Governance as Leadership

Building High-Performing Nonprofit Boards

Author: Cathy A. Trower

Publisher: John Wiley & Sons

ISBN: 1118109872

Category: Business & Economics

Page: 243

View: 3714

DOWNLOAD NOW »
Praise for The Practitioner's Guide to Governance as Leadership "With wisdom and insight, Trower has written the seminal guide for nonprofit boards. This is a must-read for every current and incoming nonprofit board member." —Joel Allison, president and CEO, Baylor Health Care System "For nonprofit chief executives who are ready for more engaged and purposeful boards and for board members who want to work more meaningfully and be true partners in leadership, Trower shows the way. She brings Governance as Leadership to life with case studies, theoretical frameworks, board exercises, and practical advice." —Susan Whealler Johnston, executive vice president, Association of Governing Boards of Universities and Colleges (AGB) "It has never been more critical than it is today for nonprofits to engage their boards in ways that capture the full talent, experience and resources of those who govern the work.?Yet, too often, we see organizations facing a substantial board-engagement gap.?In this book, Trower shares the pathway forward for nonprofit and philanthropic leaders seeking to transform their boards in ways that will have an exponential impact on everything from strategy to fundraising. I've learned much from Trower's work on board leadership over the years—I'm thrilled she's now sharing it broadly through this valuable new resource for our sector." —Robert B. Acton, executive director NY, Taproot Foundation "At BoardSource, we value Governance as Leadership as a groundbreaking publication that has helped thousands of board leaders view governance in a new way. With this new book, Trower has taken on the important task of connecting the dots back to the boardroom, where nonprofits of all sizes are struggling with leading their organizations through these challenging times ... she deftly combines business, psychological, and sociological principles to help board members examine their own thought processes and raise the level of thinking and discourse in the boardroom." —Linda C. Crompton, president and CEO, BoardSource

A Practitioner's Guide to Software Test Design

Author: Lee Copeland

Publisher: Artech House

ISBN: 9781580537322

Category: Computers

Page: 274

View: 2416

DOWNLOAD NOW »
HereOCOs a comprehensive, up-to-date and practical introduction to software test design. This invaluable book presents all the important test design techniques in a single place and in a consistent, and easy-to-digest format. An immediately useful handbook for test engineers, developers, quality assurance professionals, and requirements and systems analysts, it enables you to: choose the best test case design, find software defects in less time and with fewer resources, and develop optimal strategies that help reduce the likelihood of costly errors. It also assists you in estimating the effort, time and cost of good testing."

My Product Management Toolkit

Tools and Techniques to Become an Outstanding Product Manager

Author: Marc Abraham

Publisher: Createspace Independent Publishing Platform

ISBN: 9781984007315

Category:

Page: 150

View: 9277

DOWNLOAD NOW »
Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

Author: Randy Bartlett

Publisher: McGraw Hill Professional

ISBN: 0071807608

Category: Business & Economics

Page: 256

View: 9894

DOWNLOAD NOW »
Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Treasury Management

The Practitioner's Guide

Author: Steven M. Bragg

Publisher: John Wiley & Sons

ISBN: 0470497084

Category: Business & Economics

Page: 304

View: 4014

DOWNLOAD NOW »
Praise for Treasury Management The Practitioner's Guide "Steven Bragg has written a broad-based look at the treasurer's function that is as timely as it is complete. This book is an excellent choice for experienced treasury personnel, those new to the area, or the small business CFO needing to develop additional expertise." ?Matthew Boutte, Asset/Liability Manager, AVP, Sterling Bank "Cash is king! Steven Bragg's Treasury Management: The Practitioner's Guide peels back the onion on the most pressing topics facing today's treasurer?cash management, financing, risk management, and treasury systems." ?Geoffrey Garland, Controller, Staco Systems "This book gives an insight into the various intricacies, augmented with examples and flowcharts, involved in a treasury role. It gives a practical and detailed approach to cash management. A must-read for accounting heads of small businesses who have the additional responsibility of being a treasurer." ?Priya K Srinivasan, Owner, Priya K Srinivasan CPA Treasury Management: The Practitioner's Guide describes all aspects of the treasury function. This comprehensive book includes chapters covering the treasury department, cash transfer methods, cash forecasting, cash concentration, working capital management, debt management, equity management, investment management, foreign exchange risk management, interest risk management, clearing and settlement systems, and treasury systems. If you are a treasurer, CFO, cash manager, or controller, Treasury Management: The Practitioner's Guide allows you to quickly grasp the real world of treasury management and the many practical and strategic issues faced by treasurers and financial professionals today.