The Social Media Strategist: Build a Successful Program from the Inside Out

Author: Christopher Barger

Publisher: McGraw Hill Professional

ISBN: 0071768556

Category: Business & Economics

Page: 304

View: 3842

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Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

Changing Business from the Inside Out

A Tree-Hugger's Guide to Working in Corporations

Author: Tim Mohin

Publisher: Berrett-Koehler Publishers

ISBN: 1609946421

Category: Business & Economics

Page: 272

View: 2544

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The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no “treehuggers” are working inside the system to lead the effort. For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change—all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he’s written the first practical, authoritative insider’s guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being “the designated driver at the corporate cocktail party” is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater impact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues. With more than 80 percent of the Fortune 500 now publishing “sustainability reports,” a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the “operator’s manual” for this new career path.

Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information

Creating Synergy between Competency Models and Information

Author: de Juana-Espinosa, Susana

Publisher: IGI Global

ISBN: 1613502087

Category: Business & Economics

Page: 445

View: 9399

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Businesses worldwide are faced with major challenges related to the progressive (and many times unavoidable) incorporation of information technologies into their processes. Often, organizations don’t suitably react to the new requirements of these technologies, resulting in outdated policies, practices, and strategies. Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information is a reference for both practitioners and academics that demonstrates how to implement e-management and competency models in companies. This book offers perspectives on the impact of integrated e-human resource policies and provides recommendations for addressing the shift from traditional human resource policies to new perspectives.

The Social Employee: How Great Companies Make Social Media Work

Author: Cheryl Burgess,Mark Burgess

Publisher: McGraw Hill Professional

ISBN: 0071816429

Category: Business & Economics

Page: 288

View: 6670

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Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Social Media Metrics Secrets

Author: John Lovett

Publisher: John Wiley & Sons

ISBN: 1118149017

Category: Computers

Page: 384

View: 2913

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Invaluable advice on analyzing and measuring the effects ofsocial media Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media. Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.

Marketing Demystified

Author: Donna Anselmo

Publisher: McGraw Hill Professional

ISBN: 0071737189

Category: Business & Economics

Page: 400

View: 1374

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

33 Million People in the Room

How to Create, Influence, and Run a Successful Business with Social Networking

Author: Juliette Powell

Publisher: Que Publishing

ISBN: 0137154356

Category: Business & Economics

Page: 154

View: 1206

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Social networks aren't just a trend anymore: they're a permanent reality - and they offer immense opportunities to businesspeople who are innovative and committed enough to take advantage of them. In this book, leading social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks. Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces newly-emerged best practices, demonstrates how to avoid crucial pitfalls, and helps you prepare For The very latest trends in online social networking. Drawing on recent research in social psychology, Powell connects the dots, revealing the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. The techniques in 33 Million People in the Room can help you build your company, introduce new products and services, and strengthen your brands whatever they are: business or personal!

The Executive's Guide to Enterprise Social Media Strategy

How Social Networks Are Radically Transforming Your Business

Author: Mike Barlow,David B. Thomas

Publisher: John Wiley & Sons

ISBN: 9781118005231

Category: Business & Economics

Page: 224

View: 1012

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Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

The Charismatic Leader

Author: Suresh Kenkare

Publisher: Leadstart Publishing PvtLtd

ISBN: 9384027731

Category: Fiction

Page: 304

View: 3949

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In today’s complex global business scenario, the Charismatic Leader is the organization’s transformation specialist. His holistic quest raises the organization above internal and external complexities to turn in high quality growth balanced by the five existential imensions: Economic, Emotional, Intellectual, Cultural and Spiritual. The end result is far greater than the parts. The harmony of these five dimensions produces the sixth dimension: organic evolution. Charisma, the magnetic spiritual force, is born of the alchemy of Ethos, Pathos, and Logos (in that order). Ethos is what you decide you are about and what you value. It gives you the criteria for making life decisions. Pathos is how you relate to others, and reflects your own personal mastery, derived from deep-rooted beliefs and values. Logos is about your dreams, mission and purpose. The Charismatic Leader is deeply aware of his Inner Self, and divines his own Truths, the substance of divine nature, in his reflection periods. He relentlessly walks the path of those Truths with conscious global mindfulness, focusing on the spirit of Self- Evolution and not the act of walking. You cannot psych yourself into self-compassion or peace of mind. It comes when your life is in harmony with your Truths. A leader’s personal mastery comes from self-awareness and the lifelong process of experiencing and learning.This book is for everyone who wants to transcend into being a Charismatic Leader in the new age. The text supports current trends in leadership towards sustainability, employee engagement, work/life integration, collaboration, coaching, and worldwide connectivity. It is a counter narrative to beliefs of entitlement and self-indulgence at the expense of earned competency. This volume is an excellent reference for leadership courses in uIniversities, for trainers and business leaders, as well as for the young reader in search of greater self-awareness. I particularly liked [the]emphasis on… self-management over dependence, inspiration over autocratic leadership, spiritual awareness over constant electronic stimulus without introspection, and a focus outward to serving others over short term gains.

Social Media ROI

Messen Sie den Erfolg Ihrer Marketing-Kampagne

Author: Olivier Blanchard

Publisher: N.A

ISBN: 9783827331113

Category:

Page: 356

View: 1788

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Frag immer erst: warum

Wie Top-Firmen und Führungskräfte zum Erfolg inspirieren

Author: Simon Sinek

Publisher: Redline Wirtschaft

ISBN: 3864146518

Category: Business & Economics

Page: 224

View: 1081

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Am Beginn einer jeden Erfolgsgeschichte steht eine einfache Frage: Warum? Warum sind manche Organisationen profitabler als andere? Warum werden einige Führungskräfte von ihren Mitarbeitern mehr geschätzt und andere weniger? Warum sind manche Menschen in der Lage, immer und immer wieder erfolgreich zu sein? In seinem Bestseller, der nun zum ersten Mal in deutscher Sprache erscheint, zeigt Simon Sinek, dass erfolgreiche Persönlichkeiten wie Martin Luther King Jr. oder Steve Jobs alle nach demselben, natürlichen Muster dachten, handelten und kommunizierten. Am Anfang ihres Wirkens stand immer die Frage nach dem Warum. Mit diesem Ansatz schafften sie es, bedeutende Dinge zu vollbringen und darüber hinaus ihre Mitstreiter zu inspirieren. Sich an diesen Vorbildern orientierend, gibt Sinek in seinem Ratgeber nun Führungskräften, Unternehmen, aber auch Privatpersonen einen Leitfaden an die Hand, der zum endgültigen Erfolg verhilft. Dabei erklärt er das so erfolgreiche Muster, welches dem goldenen Schnitt ähnlich ist, und auf den drei elementaren Fragen basiert: Warum? Wie? Was? Dadurch eröffnen sich dem Leser völlig neue Möglichkeiten und er wird lernen, dass die Motivierung von Mitarbeitern viel zielführender ist als ihre Manipulation! Und dies geht ganz einfach: einfach »Warum?« fragen.

The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

Author: Jacob Morgan

Publisher: McGraw Hill Professional

ISBN: 0071782303

Category: Business & Economics

Page: 286

View: 2607

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"Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologiesThe Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies--such as those created by Jive and Yammer--to create innovative products, solve business problems, and create new processes that will foster lasting success and growth. Jacob Morgan is the principal and cofounder of Chess Media Group, which helps organizations understand how to use social and collaborative tools to solve business problems"--

The Financial Times Guide to Leadership

How to lead effectively and get results

Author: Marianne Abib Pech

Publisher: Pearson UK

ISBN: 027377915X

Category: Business & Economics

Page: 384

View: 3007

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The Financial Times Guide to Leadership is a one-stop shop for professionals at every stage of their leadership journey. Whether you’re just starting out or are looking to upgrade your current skills, this practical guide takes you through the core building tools of self-awareness, influence and execution. With thought-provoking exercises and action points throughout, plus handy chapter summaries for when you need to access information, this book is your roadmap to becoming a better leader. This definitive guide to leadership includes: What good leadership looks like How to build your own leadership style Techniques to lead and influence others How to build and execute your vision Everything you need to know to become an authentic and dynamic leader. "My shelves groan under stacks of leadership books. But just a very few stand out as solid gold. The Financial Times Guide to Leadership merits inclusion in that select company. There is simply no excuse for not applying its very practical steps. I'd urge you to start or continue your journey here!" Tom Peters, author of In Search of Excellence "Finally, a first-class leadership book that focuses on the 'how' and 'what' as well as the 'why' and 'when'. Full of practical steps to take you to the next level." Doug Richard, entrepreneur and founder of School for Startups "Leadership is at the intersection of competence, charisma and the ability to think big for yourself and for others. The Financial Times Guide to Leadership gives you the tools you need to navigate this junction with success." Mercedes Erra, Executive President of Havas Worldwide

MBA In A Day

What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)

Author: Steven Stralser

Publisher: John Wiley & Sons

ISBN: 1118428951

Category: Business & Economics

Page: 320

View: 3572

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Just Good Business

The Strategic Guide to Aligning Corporate Responsibility and Brand

Author: Kellie A. McElhaney

Publisher: Berrett-Koehler Publishers

ISBN: 1576754413

Category: Business & Economics

Page: 194

View: 7044

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"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.

Scaling Up

Skalieren auch Sie! Weshalb es einige Unternehmen packen… und warum andere stranden

Author: Verne Harnish

Publisher: Masterhouse GmbH

ISBN: 3981801709

Category: Business & Economics

Page: 336

View: 6747

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Es ist über ein Jahrzehnt her, dass Verne Harnish Bestseller Mastering the Rockefeller Habits in der ersten Auflage erschien. Scaling Up ist die erste große Neubearbeitung dieses Business-Klassikers, in dem praktische Tools und Techniken für das Wachstum zum branchenführenden Unternehmen vorgestellt werden. Dieses Buch wurde geschrieben, damit jeder – vom einfachen bis zum leitenden Angestellten – gleichermaßen zum Wachstum seines Business beträgt. Scaling Up konzentriert sich auf die vier Haupt-Entscheidungsbereiche, die jedes Unternehmen angehen muss: People, Strategy, Execution und Cash. Das Buch beinhaltet eine Reihe von neuen ganzseitigen Arbeits-Tools, darunter der aktualisierte One-Page Strategic Plan und die Rockefeller Habits Checklist™, die bereits von mehr als 40.000 Firmen in aller Welt für ein erfolgreiches Scaling Up verwendet wurden. Viele von ihnen schafften ein Wachstum auf $10 Millionen, $100 Millionen oder gar $1 Milliarde und mehr – und konnten den Aufstieg sogar genießen! Verne Harnish hat bereits in viele Scaleups investiert.

Gower Handbook of Internal Communication

Author: Marc Wright

Publisher: Gower Publishing, Ltd.

ISBN: 9780566086892

Category: Business & Economics

Page: 468

View: 9129

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A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

Transformational Sales

Making a Difference with Strategic Customers

Author: Philip Kotler,Marian Dingena,Waldemar Pfoertsch

Publisher: Springer

ISBN: 3319206060

Category: Business & Economics

Page: 162

View: 2351

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​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany