The Social Media Strategist: Build a Successful Program from the Inside Out

Author: Christopher Barger

Publisher: McGraw Hill Professional

ISBN: 0071768556

Category: Business & Economics

Page: 304

View: 6888

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Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

Changing Business from the Inside Out

A Tree-Hugger's Guide to Working in Corporations

Author: Tim Mohin

Publisher: Berrett-Koehler Publishers

ISBN: 1609946421

Category: Business & Economics

Page: 272

View: 8155

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The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no “treehuggers” are working inside the system to lead the effort. For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change—all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he’s written the first practical, authoritative insider’s guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being “the designated driver at the corporate cocktail party” is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater impact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues. With more than 80 percent of the Fortune 500 now publishing “sustainability reports,” a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the “operator’s manual” for this new career path.

Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information

Creating Synergy between Competency Models and Information

Author: de Juana-Espinosa, Susana

Publisher: IGI Global

ISBN: 1613502087

Category: Business & Economics

Page: 445

View: 8676

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Businesses worldwide are faced with major challenges related to the progressive (and many times unavoidable) incorporation of information technologies into their processes. Often, organizations don’t suitably react to the new requirements of these technologies, resulting in outdated policies, practices, and strategies. Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information is a reference for both practitioners and academics that demonstrates how to implement e-management and competency models in companies. This book offers perspectives on the impact of integrated e-human resource policies and provides recommendations for addressing the shift from traditional human resource policies to new perspectives.

John's Online Marketing Gems

25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money

Author: John Thomasen

Publisher: John's Marketing Gems

ISBN: 0972016384

Category: Business & Economics

Page: N.A

View: 2783

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John’s Online Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Online Marketing Gems is filled with 25 priceless gems: Gem #1: My Best SEO Idea Ever Gem #2: Sweepstakes Work Gem #3: Does Email Matter? Gem #4: How I Increased Mobile User Acquisition 2147% Gem #5: Design Matters Gem #6: Retargeting Gem #7: The Real Psychology of Viral Marketing Gem #8: Alternative Keywords for Search Gem #9: Hack Your Growth Gem #10: The Great SEM Lab Gem #11: Reward Yourself Gem #12: Don’t Stress Over CPM, CPC, and CPA Gem #13: How Not to do Content Marketing Gem #14: How to do Content Marketing Gem #15: Inside Out Gem #16: How I Tripled Traffic for No Extra Cost Gem #17: Dramatic Visuals Gem #18: Stopping Power Gem #19: Acronyms Gem #20: Affiliate Marketing Gem #21: The 20% Rule of Social Media Marketing Gem #22: Is There a Point? Gem #23: Focus Gem #24: Start Near the Finish Line Gem #25: Involve Everyone in Marketing Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed

Social Media Metrics Secrets

Author: John Lovett

Publisher: John Wiley & Sons

ISBN: 1118149017

Category: Computers

Page: 384

View: 2449

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Invaluable advice on analyzing and measuring the effects ofsocial media Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media. Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.

The Charismatic Leader

Author: Suresh Kenkare

Publisher: Leadstart Publishing PvtLtd

ISBN: 9384027731

Category: Fiction

Page: 304

View: 9982

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In today’s complex global business scenario, the Charismatic Leader is the organization’s transformation specialist. His holistic quest raises the organization above internal and external complexities to turn in high quality growth balanced by the five existential imensions: Economic, Emotional, Intellectual, Cultural and Spiritual. The end result is far greater than the parts. The harmony of these five dimensions produces the sixth dimension: organic evolution. Charisma, the magnetic spiritual force, is born of the alchemy of Ethos, Pathos, and Logos (in that order). Ethos is what you decide you are about and what you value. It gives you the criteria for making life decisions. Pathos is how you relate to others, and reflects your own personal mastery, derived from deep-rooted beliefs and values. Logos is about your dreams, mission and purpose. The Charismatic Leader is deeply aware of his Inner Self, and divines his own Truths, the substance of divine nature, in his reflection periods. He relentlessly walks the path of those Truths with conscious global mindfulness, focusing on the spirit of Self- Evolution and not the act of walking. You cannot psych yourself into self-compassion or peace of mind. It comes when your life is in harmony with your Truths. A leader’s personal mastery comes from self-awareness and the lifelong process of experiencing and learning.This book is for everyone who wants to transcend into being a Charismatic Leader in the new age. The text supports current trends in leadership towards sustainability, employee engagement, work/life integration, collaboration, coaching, and worldwide connectivity. It is a counter narrative to beliefs of entitlement and self-indulgence at the expense of earned competency. This volume is an excellent reference for leadership courses in uIniversities, for trainers and business leaders, as well as for the young reader in search of greater self-awareness. I particularly liked [the]emphasis on… self-management over dependence, inspiration over autocratic leadership, spiritual awareness over constant electronic stimulus without introspection, and a focus outward to serving others over short term gains.

Creating small scale social programs

planning, implementation, and evaluation

Author: Barbara Schram

Publisher: Sage Publications, Inc

ISBN: 9780803974340

Category: Social Science

Page: 240

View: 7464

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Built around a single case study, Creating New Agency Programs clearly illustrates how to effectively plan, implement, and evaluate a small scale social program. Each step in the planning process is introduced and described in a way that allows the reader to vicariously participate in the evolution of the program. Useful charts, time lines, and resource lists are included and can be easily referenced and utilized. This bookÆs emphasis on planning is important, not only because it is a much used and generally under-taught skill, but because successful planning is the process that can turn the dreams of a community into concrete reality. This book is geared toward designing programs to meet specific social needs and organizing the relevant and human resources to implement them. The programs are specific, detail, and activity orientedùbut are designed to support long-range goals, which may be handed down by a parent organization or the community in general. The authorÆs strategy of using a case study serves as a creative learning tool that leads readers through each practical step toward successfully creating their own small scale social program. Filling the void of literature on designing programs, Creating New Agency Programs is ideal for professionals and students in a variety fields--social work, human services, clinical/counseling psychology, drugs and alcohol, psychology, nursing, and management--who are faced with the task of planning, designing, and evaluating a program.

33 Million People in the Room

How to Create, Influence, and Run a Successful Business with Social Networking

Author: Juliette Powell

Publisher: Que Publishing

ISBN: 0137154356

Category: Business & Economics

Page: 154

View: 9138

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Social networks aren't just a trend anymore: they're a permanent reality - and they offer immense opportunities to businesspeople who are innovative and committed enough to take advantage of them. In this book, leading social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks. Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces newly-emerged best practices, demonstrates how to avoid crucial pitfalls, and helps you prepare For The very latest trends in online social networking. Drawing on recent research in social psychology, Powell connects the dots, revealing the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. The techniques in 33 Million People in the Room can help you build your company, introduce new products and services, and strengthen your brands whatever they are: business or personal!

Competing for the Future

Author: Gary Hamel,C. K. Prahalad

Publisher: Harvard Business Press

ISBN: 1422131807

Category: Business & Economics

Page: 384

View: 4775

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New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

Marketing Demystified

Author: Donna Anselmo

Publisher: McGraw Hill Professional

ISBN: 0071737189

Category: Business & Economics

Page: 400

View: 1391

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age

Author: Jill Dyche

Publisher: McGraw Hill Professional

ISBN: 0071846999

Category: Business & Economics

Page: 256

View: 6391

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Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to: ASSESS your current and future IT profile ALIGN your IT organization with business priorities MAP technology delivery plans according to business priiorities ORGANIZE IT according to your company’s culture and strengths REDEFINE innovation and talent management practices BUILD a stronger and enduring role for IT as a business partner By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative. The new IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward. Praise for The New IT “Jill has penned a de Toquevillean map of the digital world. Should be a required text for every business leader in the country.” Thornton May, futurist and author of The New Know “Enterprise IT has reached an inflection point in how services are delivered and consumed, requiring our profession to undertake a transformation of our own. Jill Dyché describes well the challenges we face, how to assess them, and how to take action to complete the journey toward modern enterprise IT.” Kimberly Stevenson, Vice President and Chief Information Officer, Intel “Conversational, intuitive, and intelligent, this book goes right to the heart of governance (control), innovation (change), identity (authority), relevance (alignment), and influence (strategy). It’s a timely book that should be read by executives across organizations.” Peter Marx, Chief Innovation and Technology Officer, City of Los Angeles “A highly readable, entertaining book that will help CIOs and their executive partners address the ongoing challenge of converting IT from a strategic liability to a strategic asset.” Peter Weill and Jeanne Ross, MIT Center for Information Research and authors of IT Governance “Everywhere I go I hear complaints about the old IT. Jill Dyché's book provides a comprehensive roadmap to changing IT to suit our analytical, consumer-driven, bring-your-own-device times!” Thomas H. Davenport, Distinguished Professor, Babson College, and author of Competing on Analytics and Big Data @ Work

Southern Innovator Magazine Issue 4: Cities and Urbanization

The Global South's Increasing Urbanization: Challenges to City Living

Author: David South, Editor and Writer

Publisher: DSConsulting

ISBN: 0992021707

Category: Architecture

Page: 60

View: 1297

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Launched in May 2011, the new global magazine Southern Innovator is about the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs). They are the innovators. Issue 1 covered the theme of mobile phones and information technology. Issue 2 covered the theme of youth and entrepreneurship. Issue 3 covered the theme of agribusiness and food security. Issue 4 covers the theme of cities and urbanization.

The Financial Times Guide to Leadership

How to lead effectively and get results

Author: Marianne Abib Pech

Publisher: Pearson UK

ISBN: 027377915X

Category: Business & Economics

Page: 384

View: 5947

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The Financial Times Guide to Leadership is a one-stop shop for professionals at every stage of their leadership journey. Whether you’re just starting out or are looking to upgrade your current skills, this practical guide takes you through the core building tools of self-awareness, influence and execution. With thought-provoking exercises and action points throughout, plus handy chapter summaries for when you need to access information, this book is your roadmap to becoming a better leader. This definitive guide to leadership includes: What good leadership looks like How to build your own leadership style Techniques to lead and influence others How to build and execute your vision Everything you need to know to become an authentic and dynamic leader. "My shelves groan under stacks of leadership books. But just a very few stand out as solid gold. The Financial Times Guide to Leadership merits inclusion in that select company. There is simply no excuse for not applying its very practical steps. I'd urge you to start or continue your journey here!" Tom Peters, author of In Search of Excellence "Finally, a first-class leadership book that focuses on the 'how' and 'what' as well as the 'why' and 'when'. Full of practical steps to take you to the next level." Doug Richard, entrepreneur and founder of School for Startups "Leadership is at the intersection of competence, charisma and the ability to think big for yourself and for others. The Financial Times Guide to Leadership gives you the tools you need to navigate this junction with success." Mercedes Erra, Executive President of Havas Worldwide

Gower Handbook of Internal Communication

Author: Marc Wright

Publisher: Gower Publishing, Ltd.

ISBN: 9780566086892

Category: Business & Economics

Page: 468

View: 2366

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A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

Social Media ROI

Messen Sie den Erfolg Ihrer Marketing-Kampagne

Author: Olivier Blanchard

Publisher: N.A

ISBN: 9783827331113

Category:

Page: 356

View: 9182

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