Think Outside the Country

A Guide to Going Global and Succeeding in the Translation Economy

Author: John Yunker

Publisher: Byte Level Books

ISBN: 1618220500

Category: Business & Economics

Page: 250

View: 3042

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Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.

The Language of Localization

Author: Katherine Brown-Hoekstra

Publisher: XML Press

ISBN: 1492020230

Category: Business & Economics

Page: 174

View: 4196

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The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.

A Short Course in International Business Plans 3rd Ed., eBook

Author: N.A

Publisher: World Trade Press

ISBN: 1607800020

Category: Business planning

Page: 186

View: 7515

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A good business plan is both a statement of where you're going and how you will get there. This book provides a step-by-step process for developing and writing a dynamic business plan that will serve you, your business, and your financial backers.

Go Glocal: The Definitive Guide to Success in Entering International Markets

Author: Craig Maginness

Publisher: Lioncrest Publishing

ISBN: 9781544510330

Category: Business & Economics

Page: 242

View: 7239

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Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go "glocal." In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business. If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.

A Manager's Guide to Globalization

Six Keys to Success in a Changing World

Author: Stephen H. Rhinesmith

Publisher: Irwin Professional Publishing

ISBN: N.A

Category: Ejecutivos - Psicología

Page: 240

View: 6104

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The forces of technology, political freedom, economic competition, and entrepreneurial ingenity weave a fabric of rapid change throughout the business world. Managers must prepare their teams to tackle the new world order--or lose a competitive edge. This guide helps managers implement the six key skills that will be needed to effectively compete in an increasingly internationally challenging environment.

Rewriting the Nation

British Theatre Today

Author: Aleks Sierz

Publisher: A&C Black

ISBN: 1408145707

Category: Literary Criticism

Page: 288

View: 6199

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In recent years British theatre has seen a renaissance in playwriting that has been accompanied by a proliferation of writing awards, new writing groups and a ceaseless quest for fresh, authentic voices that will ensure the vitality and relevance of theatre in the twenty-first century. Rewriting the Nation is a perfect companion to Britain's burgeoning theatre writing scene that will prove invaluable to anyone wanting a better appreciation of why British theatre - at its best - remains one of the most celebrated and vigorous throughout the world. The books opens by defining what is meant by 'new writing' and providing a study of the system in which it is produced. It considers the work of the leading 'new writing' theatres, such as the Royal Court, the Traverse, the Bush, the Hampstead and the National theatres, together with the London fringe and the work of touring companies. In the second part, Sierz provides a fascinating survey of the main preoccupations and issues that have characterised new plays in the first decade of the twenty-first century. It argues that while under New Labour economic, political and social change continued apace, generating anxiety and uncertainty in the population, theatre has been able to articulate not only those anxieties and uncertainties but also to offer powerful images of the nation. At a time when the idea of a national identity is hotly debated, British theatre has made its own contribution to the debate by offering highly individual and distinctive visions of who we are and what we might want to become. In examining the work of many of the acclaimed and emerging British playwrights the book serves to provide a narrative of contemporary British playwriting. Just as their work has at times reflected disturbing truths about our national identity, Sierz shows how British playwrights are deeply involved in the project of rewriting the nation.

Thank You for Being Late

Ein optimistisches Handbuch für das Zeitalter der Beschleunigung

Author: Thomas L. Friedman

Publisher: BASTEI LÜBBE

ISBN: 3732554430

Category: Business & Economics

Page: 480

View: 8662

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Zehn Jahre Smartphone haben eine neue Ära eingeläutet: Alles verändert sich, und zwar rasend schnell. Das schwindelerregende Tempo der Neuerungen löst bei manch einem ein Gefühl der Unsicherheit und Skepsis aus. Thomas L. Friedman lädt seine Leser ein, einen Moment innezuhalten und die Triebfedern der radikalen Umwälzungen zu betrachten: Technologie, Klimawandel und Vernetzung. Mit seinem neuen Buch bietet er optimistisch und gut verständlich Orientierung für unsere Zeit und zeigt, was eine erfolgreiche Zukunft möglich macht.

The Athenæum

A Journal of Literature, Science, the Fine Arts, Music, and the Drama

Author: James Silk Buckingham,John Sterling,Frederick Denison Maurice,Henry Stebbing,Charles Wentworth Dilke,Thomas Kibble Hervey,William Hepworth Dixon,Norman Maccoll,Vernon Horace Rendall,John Middleton Murry

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 9574

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Die Macht der Geographie

Wie sich Weltpolitik anhand von 10 Karten erklären lässt

Author: Tim Marshall

Publisher: Deutscher Taschenbuch Verlag

ISBN: 3423428562

Category: History

Page: 304

View: 495

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Wie Geografie Geschichte macht Weltpolitik ist auch Geopolitik. Alle Regierungen, alle Staatschefs unterliegen den Zwängen der Geographie. Berge und Ebenen, Flüsse, Meere, Wüsten setzen ihrem Entscheidungsspielraum Grenzen. Um Geschichte und Politik zu verstehen, muss man selbstverständlich die Menschen, die Ideen, die Einstellungen kennen. Aber wenn man die Geographie nicht mit einbezieht, bekommt man kein vollständiges Bild. Zum Beispiel Russland: Von den Moskauer Großfürsten über Iwan den Schrecklichen, Peter den Großen und Stalin bis hin zu Wladimir Putin sah sich jeder russische Staatschef denselben geostrategischen Problemen ausgesetzt, egal ob im Zarismus, im Kommunismus oder im kapitalistischen Nepotismus. Die meisten Häfen frieren immer noch ein halbes Jahr zu. Nicht gut für die Marine. Die nordeuropäische Tiefebene von der Nordsee bis zum Ural ist immer noch flach. Jeder kann durchmarschieren. Russland, China, die USA, Europa, Afrika, Lateinamerika, der Nahe Osten, Indien und Pakistan, Japan und Korea, die Arktis und Grönland: In zehn Kapiteln zeigt Tim Marshall, wie die Geographie die Weltpolitik beeinflusst und beeinflusst hat.

Handbook of Cross-Cultural Marketing

Author: Erdener Kaynak,Paul Herbig

Publisher: Routledge

ISBN: 1317957873

Category: Business & Economics

Page: 392

View: 3139

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Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Fidel & Gabo

A Portrait of the Legendary Friendship Between Fidel Castro and Gabriel García Márquez

Author: Ángel Esteban,Stéphanie Panichelli

Publisher: Open Road Media

ISBN: 145322601X

Category: Biography & Autobiography

Page: 352

View: 7365

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The story of the controversial friendship between Nobel prize-winning author Gabriel Gabriel García Márquez and Fidel Castro In Fidel and Gabo, Márquez scholars Ángel Esteban and Stéphanie Panichelli examine this strange, intimate, and incredibly controversial friendship between the beloved author and Cuban dictator, exposing facets of their personalities never before revealed to the greater public. For years, Márquez, long fascinated with power, solicited and flattered Castro in hopes of a personal audience, for he viewed Castro’s Cuba as the model on which Latin American would one day build its own brand of socialism. Fidel and Gabo is a vivid and in-depth look at two of the most influential men of the modern era, their worlds, and the effect this friendship has had on their life and works.

Kiplinger's Practical Guide to Investing

How to Make Money with Stocks, Bonds, Mutual Funds and Real Estate

Author: Ted Miller

Publisher: N.A

ISBN: 9780938721680

Category: Business & Economics

Page: 370

View: 6000

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Kiplinger Magazine created the personal finance category in the US more than 50 years ago. Since then, it has provided sound advice to millions of readers. Now the magazine''s editor offers a practical guide for novices and experienced investors.'

Reinventing Organizations

Ein Leitfaden zur Gestaltung sinnstiftender Formen der Zusammenarbeit

Author: Frederic Laloux

Publisher: Vahlen

ISBN: 3800649144

Category: Fiction

Page: 356

View: 5045

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Bahnbrechend. Inspirierend. Eines der faszinierendsten Bücher zur Organisationsentwicklung des letzten Jahrzehnts. Dies ist ein sehr wichtiges Buch, bedeutsam in vielerlei Hinsicht: Sowohl angesichts der bahnbrechenden Forschungsergebnisse, Einsichten, Ratschläge und Empfehlungen, die es enthält, als auch aufgrund der genauso wichtigen Fragen und Herausforderungen, auf die es hinweist.“ Ken Wilber aus dem Nachwort „Die programmatische Aufforderung ‚Reinventing Organizations‘ mündet in einem Organisationsmodell, das Strukturen wie Praktiken nach neuartigen, evolutionär-integralen Prinzipien ausrichtet. Im Ergebnis steht die Erkenntnis, dass das Leben und Arbeiten in Organisationen, ebenso wie deren Leistungsbeiträge für die Gesellschaft, radikal zum Positiven verändert werden können. Aber hierzu muss nicht zuletzt die Führung eine fortgeschrittene Entwicklungsebene erreichen.“ Prof. Dr. Jürgen Weibler, Autor des Standardwerkes „Personalführung“ „Das Buch gibt Hoffnung und ganz konkrete Hilfe zur Lösung der Probleme, die wir an der Schwelle von der Postmoderne zu einem neuen Zeitalter erleben, in denen die traditionellen oder modernen Organisationsformen den Anforderungen und Bedürfnissen der Menschen nicht mehr gerecht werden.“ Eine Leserin auf Amazon.com Frederic Laloux hat mit Reinventing Organizations das Grundlagenbuch für die integrale Organisationsentwicklung verfasst. Die Breite sowie Tiefe seiner Analyse und Beschreibung – ganzheitlich, selbstorganisierend und sinnerfüllend operierender Unternehmen – ist einzigartig. Das erste Kapitel des Buches gibt einen Überblick über die historische Entwicklung von Organisationsparadigmen, bevor im zweiten Kapitel Strukturen, die Praxis und die Kultur von Organisationen, die ein erfüllendes und selbstbestimmtes Handeln der Menschen ermöglichen, anhand von ausgewählten Beispielen vorgestellt werden. Auf die Bedingungen, Hindernisse sowie Herausforderungen bei der Entwicklung dieser evolutionären Organisationen wird in Kapitel 3 eingegangen. Hier entwirft Frederic Laloux einen Leitfaden für den Weg hin zu einer ganzheitlich orientierten und sinnstiftenden Organisation. Frederic Laloux ist auch aufgrund dieses Buches ein mittlerweile gefragter Berater und Coach für Führungskräfte, die nach fundamental neuen Wegen der Organisation eines Unternehmens suchen. Er war Associate Partner bei McKinsey & Company und hält einen MBA vom INSEAD.

Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success

Author: Danielle Walker,Thomas Walker,Joerg Schmitz

Publisher: McGraw Hill Professional

ISBN: 9780071378321

Category: Business & Economics

Page: 330

View: 1315

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Completely revised and filled with new tools developed in conjunction with Harvard University, Columbia University, AT&T, and others, an authoritative guide to managing today's multicultural organizations focuses on team building, executive development, and problem solving; provides management and negotiation tips for global leaders; and contains detailed analyses of six significant global regions.

Talent Management in the Developing World

Adopting a Global Perspective

Author: Joel Alemibola Elegbe

Publisher: Gower Publishing, Ltd.

ISBN: 9781409418139

Category: Business & Economics

Page: 232

View: 872

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Simply appreciating the reality that people are the bastion of success of any organization will not alter concepts about how to attract, hire, engage, develop and retain the talent they need for their success. Talent Management in the Developing World explores how the policies, systems and procedures that have been successful within national boundaries are not only inadequate to meet the value propositions of completely different and diverse people working in different countries, cultures, legal and socio-economic environments but may, in fact, be dysfunctional to talent management.

Why Loyalty Matters

The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

Author: Timothy Keiningham,Lerzan Aksoy

Publisher: BenBella Books

ISBN: 1935251791

Category: Business & Economics

Page: 246

View: 2235

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Businesses across the world are suffering in today's rocky economic times. Now Timothy Keinigham and Lerzan Aksoy combine their own groundbreaking research with leading developments in philosophy, sociology, psychology, economics and management to provide breakthrough insights into the role that loyalty can and should play in the world of business and in life in general. Their book is evidence of the fact that loyalty can be the cure to the emptiness people feel in their lives and to the increasing fragmentation of businesses, communities and life in general.