Typographic Specimens

The Great Typefaces

Author: Philip B. Meggs,Rob Carter

Publisher: John Wiley & Sons

ISBN: 9780471284291

Category: Architecture

Page: 415

View: 7464

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Over one hundred prominent designers and design educators were sent a ballot listing all major type-faces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography.

Typographic Specimens

A Natural History of Letterforms

Author: A. W. Bainbridge

Publisher: N.A

ISBN: 9781781453094

Category:

Page: 112

View: 7394

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The book presents 60 "species" from the imagination of author and illustrator, A.W. Bainbridge, taken from a fictional manuscript by the Reverend Jackson Whitehead, who served aboard the HMS Pica--sister ship to the Beagle--during Charles Darwin's famous voyage in the 1830s. The menagerie of beasts, fish, fowl, and invertebrates, all created from traditional typefaces, numerals, and punctuation marks, ranges from the Bracket Spider or "Hanging Parentheses," which traps its prey by encasing them in its finely bracketed web, to the Comma Cat, identifiable by its very short pause.

Typographic Design

Form and Communication

Author: Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day

Publisher: John Wiley & Sons

ISBN: 1119477352

Category: Architecture

Page: 360

View: 4672

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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Design Elements, Typography Fundamentals

A Graphic Style Manual for Understanding How Typography Affects Design

Author: Kristin Cullen

Publisher: Rockport Pub

ISBN: 1592537677

Category: Design

Page: 160

View: 7183

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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Typeface

Classic Typography for Contemporary Design

Author: Tamye Riggs

Publisher: Princeton Architectural Press

ISBN: 9781568988108

Category: Design

Page: 256

View: 8160

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If there is one experience that any graphic designer can relate to, it's the quest for the perfect typeface. The right typeface communicates the visual essence of the content while enhancing the impact of the overall design. The dozens of type samplers available are often more confusing than helpful, offering hundreds of choices but little guidance. Typeface: Classic Typography for Contemporary Design is a unique sourcebook featuring sixty classic typefaces that continue to resonate with today's most influential graphic designers. The book is organized using typographic classifications such as sans serif, serif, display, script, and dingbats. Each typeface is presented in detail, including its origin, main characteristics, and uses. The main character set of each type specimen is accompanied by typesheet style examples including technical specifications and non-Latin characters. In addition, Typeface includes a unique feature certain to delight designers: a choice of similar typefaces is given for each font, so that alternatives can be easily compared, taking the stress out of tracking down typefaces. Characteristics such as vertically stressed oblique serifs or abrupt contrasts are highlighted and easily cross-referenced, allowing designers to make educated type choices without having to trawl through the seemingly endless pages of type vendor libraries. Accompanying the main character sets and typesheets are examples of the typefaces in use. Leading practitioners such as Pentagram, karlssonwilker inc., and Why Not Associates provide a working context for each typeface, making Typeface both a fully functional sourcebook and an inspirational showcase of international typographic design.

Type Form & Function

A Handbook on the Fundamentals of Typography

Author: Jason Tselentis

Publisher: Rockport Publishers

ISBN: 1610580303

Category: Design

Page: 208

View: 4707

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Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.

Fluid Web Typography

Author: Jason Cranford Teague

Publisher: New Riders

ISBN: 9780132104791

Category: Computers

Page: 264

View: 9807

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The type that designers use can say as much to their audience as the actual words on the page. But until now, Web designers have had an extremely limited palette of typefaces from which to choose -- essentially, Arial (yawn), Times (yawn), and Georgia (yawwwwwn). Design is about overcoming the limitations of a medium, and Web design is no different. In this book, Jason shows Web designers how to apply the principles of fluid typography, Web-safe fonts, downloaded fonts, and type on images to create robust scalable designs without resorting to type in images or Adobe Flash.

Anatomy of a Typeface

Author: Alexander S. Lawson

Publisher: David R. Godine Publisher

ISBN: 9780879233334

Category: Crafts & Hobbies

Page: 428

View: 2172

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To the layman, all printing types look the same. But for typographers, graphic artists, and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate concern. That exploration of letter forms, and their division and classification into "families" or generic groupings, is the heart of this comprehensive study. Written by an expert who has examined letters all his life, this monumental analysis of letter forms considers a broad and representative range of international typefaces. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. From Garamond to Bembo to the design and manufacture of sans-serif letters and newspaper types, this is the first full-scale investigation of typefaces since D. B. Updike's classic Printing Types was published in 1922.

Color Management

A Comprehensive Guide for Graphic Designers

Author: John T. Drew,Sarah A. Meyer

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621535835

Category: Art

Page: 224

View: 9874

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Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.

Designing Type

Author: Karen Cheng

Publisher: Yale University Press

ISBN: 9780300111507

Category: Design

Page: 232

View: 5569

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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

The Visual History of Type

Author: Paul McNeil

Publisher: Laurence King Publishing

ISBN: 9781780679761

Category: Design

Page: 672

View: 3322

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The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of defining characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians, and design students. It will also be a significant resource for professional type designers and students of type.

Typographic Design

Form and Communication

Author: Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day

Publisher: John Wiley & Sons

ISBN: 1119477352

Category: Architecture

Page: 360

View: 9260

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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Encyclopaedia of Typefaces

Author: Jaspert, Berry and Johnson

Publisher: Cassell

ISBN: 9781844036707

Category: Design

Page: 440

View: 9555

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For over 50 years, Encyclopaedia of Typefaces has been the dominant typeface guide and now the internationally celebrated work is published in a new 55thAnniversary edition. With over 2,000 type faces arranged alphabetically and into three sections- Romans, Lineales and Scripts- this is the most accessible and easy-to-use edition yet. Each entry includes a specimen setting, the original founder or manufacturer, as well as the date of introduction. This definitive desktop reference guide is invaluable for historical relevance as well as for modern printers, graphic designers, publishers, typographers and desktop publishers.

The Type Specimen Book

544 Different Typefaces with Over 3000 Sizes Shown in Complete Alphabets

Author: V&M Typographical, Inc.

Publisher: John Wiley & Sons

ISBN: 9780471289531

Category: Design

Page: 640

View: 4618

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Drawing Type

An Introduction to Illustrating Letterforms

Author: Alex Fowkes

Publisher: Rockport Pub

ISBN: 1592538983

Category: Art

Page: 208

View: 9580

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An introduction to playful typography features projects and examples from seventy-two designers, focuses on four styles of typographic work, and includes sixteen specimen sheets with which to practice drawing typefaces.

Palatino

The Natural History of a Typeface

Author: Robert Bringhurst

Publisher: N.A

ISBN: 9780981959788

Category: Dummies (Bookselling)

Page: 292

View: 9094

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Typographer, translator, cultural historian, poet, and linguist Robert Bringhurst presents a taxonomic study of the many iterations of the typeface Herman Zapf's Palatino, along with a broader overview of the cultural history of type design. This is an important book, writes David R. Godine, "that argues, as eloquently and as convincingly as has ever been argued, that type design belongs squarely in the humanist tradition, that it is as much a member of the fine arts as painting and printmaking and calligraphy."

Typefaces for Books

Author: James Sutton,Alan Bartram

Publisher: N.A

ISBN: 9781561310173

Category: Design

Page: 288

View: 4244

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More than a hundred currently available filmset typefaces are presented here in large-format, double-page specimen settings, in various sizings and spacings.

Typography, Referenced

A Comprehensive Visual Guide to the Language, History, and Practice of Typography

Author: Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman

Publisher: Rockport Publishers

ISBN: 1610582055

Category: Design

Page: 400

View: 4565

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Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.