Ultimate Guide to Local Business Marketing

Author: Perry Marshall,Talor Zamir

Publisher: Entrepreneur Press

ISBN: 1613083238

Category: Business & Economics

Page: 258

View: 4619

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Ultimate Small Business Marketing Guide

1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

Author: James Stephenson

Publisher: Entrepreneur Press

ISBN: 1613080433

Category: Business & Economics

Page: 564

View: 2245

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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

AdWords für Dummies

Author: Howard Jacobson,Howie Jacobson

Publisher: John Wiley & Sons

ISBN: 9783527704446

Category: Google

Page: 394

View: 2685

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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

Google Analytics

Das umfassende Handbuch. Inkl. Google AdWords-Integration und Google Webmaster Tools

Author: Markus Vollmert,Heike Lück

Publisher: N.A

ISBN: 9783836227315

Category: Computers

Page: 679

View: 4824

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Business Adventures

Zwölf lehrreiche Geschichten aus der Welt der Wall Street

Author: John Brooks

Publisher: Börsenbuchverlag

ISBN: 3864702763

Category: Business & Economics

Page: 480

View: 3482

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Wenn Bill Gates in seinem Blog ein Buch zum "besten Wirtschaftsbuch" kürt und nebenbei erwähnt, dass er es sich vor Jahren von Warren Buffett geliehen hat, dann kommt das dabei heraus: Ein seit Jahren vergriffenes Werk wird wieder zum Bestseller. "Business Adventures" wurde erstmals im Jahr 1968 veröffentlicht. Es enthält zwölf Essays des New Yorker Journalisten John Brooks, in denen dieser beschreibt, wie sich das Schicksal gigantischer Unternehmen durch einen Schlüsselmoment entschied. Sie geben einen zeitlosen und tiefen Einblick in die Mechanismen der Wirtschaft und der Wall Street. Bis vor wenigen Monaten war das Buch jahrelang vergriffen. Dann lobte Bill Gates es über den grünen Klee. Der Rest ist Geschichte. "Business Adventures" schoss umgehend in die

Ultimate Guide to Google AdWords

How to Access 100 Million People in 10 Minutes

Author: Perry Marshall,Mike Rhodes,Bryan Todd

Publisher: Entrepreneur Press

ISBN: 1613082800

Category: Business & Economics

Page: 314

View: 3502

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Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn’t working with Google’s AdWords

Ultimate Guide to Facebook Advertising

How to Access 1 Billion Potential Customers in 10 Minutes

Author: Perry Marshall,Keith Krance,Thomas Meloche

Publisher: Entrepreneur Press

ISBN: 1613082851

Category: Business & Economics

Page: 268

View: 2780

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GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits. Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything

No B.S. Grassroots Marketing

The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses

Author: Dan S. Kennedy,Jeff Slutsky

Publisher: Entrepreneur Press

ISBN: 9781613081709

Category: Business & Economics

Page: 240

View: 5487

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Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 8899

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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

The Challenger Sale

Kunden herausfordern und erfolgreich überzeugen

Author: Matthew Dixon,Brent Adamson

Publisher: Redline Wirtschaft

ISBN: 3864147239

Category: Business & Economics

Page: 288

View: 1835

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Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt "The Challenger Sale", dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.

Ultimate Guide to Twitter for Business

Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now

Author: Ted Prodromou

Publisher: Entrepreneur Press

ISBN: 1613081820

Category: Business & Economics

Page: 304

View: 5687

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Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

New Iphone Guide

Get the Best of Your Iphone - 100% Made Simple User Guide for Learning How to Use Iphone Camera for Photography and More, Unlimited Edition

Author: George Milan Coker

Publisher: Createspace Independent Publishing Platform

ISBN: 9781978311930

Category:

Page: 154

View: 9756

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NEW iPhone Guide is your ultimate guide to getting the most out of your iPhone! Apple's graphics-driven iOS is perfect for visual learners, so this book uses a simple approach to show you everything you need to know to get up and running-and much more. This book will walk you step-by-step through setup, customization, and everything your iPhone can do especially with the camera functions. Whether you are new to the iPhone or have just upgraded to the 7s, 7s Plus, or 8, this book helps you discover your phone's full functionality and newest capabilities. Stay in touch by phone, text, email, FaceTime Audio or FaceTime Video calls, or social media; download and enjoy books, music, movies, and more; take, edit, and manage photos; track your health, fitness, and habits; organize your schedule, your contacts, and your commitments; and much more! The iPhone is designed to be user-friendly, attractive, and functional. But it is capable of so much more than you think-don't you want to explore the possibilities? This book walks you through iOS to help you stay in touch, get things done, and have some fun while you're at it! The iPhone you hold in your hand represents the pinnacle of mobile technology, and is a masterpiece of industrial design. Once you get to know it, you'll never be without it. BUY NOW! Machine Learning With Random Forests And Decision Trees: A Visual Guide For Beginners, New Kindle Fire HD Manual: The Complete User Guide With Instructions, Tutorial to Unlock The True Potential of Your Device in 30 Minutes (May 2017), Turn Your Computer Into a Money Machine in 2017: How to make money from home and grow your income fast, with no prior experience! Set up within a week!, The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells, The Complete Software Developer's Career Guide: How to Learn Your Next Programming Language, Ace Your Programming Interview, and Land The Coding Job Of Your Dreams, Perennial Seller: The Art of Making and Marketing Work that Lasts, SEO 2018: Learn search engine optimization with smart internet marketing strategies, Mastering Bitcoin: Programming the Open Blockchain, The Internet of Money, Ultimate Guide to Local Business Marketing (Ultimate Series), Clean Architecture: A Craftsman's Guide to Software Structure and Design (Robert C. Martin Series), Python (2nd Edition): Learn Python in One Day and Learn It Well. Python for Beginners with Hands-on Project. (Learn Coding Fast with Hands-On Project Book 1), The Self-Taught Programmer: The Definitive Guide to Programming Professionally, C#: Learn C# in One Day and Learn It Well. C# for Beginners with Hands-on Project. (Learn Coding Fast with Hands-On Project Book 3), Life 3.0: Being Human in the Age of Artificial Intelligence, Silent Sales Machine 10.0, Make Your Own Neural Network, Master Todoist,Hacking Kali Linux,Your First Hack,Big Data:A Revolution That Will Transform How We Live,Work and Think, MARKETING DE CONTENIDOS Para Principiantes (Spanish Edition), Numsense! Data Science for the Layman: No Math Added, Make Your Own Neural Network: An In-depth Visual Introduction For Beginners, Python for Everybody:Exploring Data in Python 3,ipad pro for dummies, ipad pro, ipad pro books, iphone x,apple iphone apple iphone charger apple iphone 7 plus book apple iphone 7 phone apple iphone 6 plus apple iphone 6s iphone help me guide to ios 11 Charles Hughes iphone 7 Charles Pate the compleat apple iphone(r) & ipad(r) camera guide seniors for dummies Dwight Spivey iphone and ios forensics Andrew Hoog,Katie Strzempka my iphone for seniors Brad Miser the iphone and the smartphone wars all new fire hd 8 & 10 user guide Tom Edwards the art of invisibility 250+ best fire & fire hd apps

Das Facebook-Marketing-Buch

Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3897215969

Category: Computers

Page: 296

View: 9413

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Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.

The Boomer's Ultimate Guide to Social Media Marketing

Learn How to Navigate the Digital Highway

Author: Kalynn Amadio

Publisher: Maven House

ISBN: 1938548493

Category: Business & Economics

Page: 224

View: 7160

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Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

Der Marsianer

Roman

Author: Andy Weir

Publisher: Heyne Verlag

ISBN: 3641144000

Category: Fiction

Page: 512

View: 3678

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Gestrandet auf dem Mars Der Astronaut Mark Watney war auf dem besten Weg, eine lebende Legende zu werden, schließlich war er der erste Mensch in der Geschichte der Raumfahrt, der je den Mars betreten hat. Nun, sechs Tage später, ist Mark auf dem besten Weg, der erste Mensch zu werden, der auf dem Mars sterben wird: Bei einer Expedition auf dem Roten Planeten gerät er in einen Sandsturm, und als er aus seiner Bewusstlosigkeit erwacht, ist er allein. Auf dem Mars. Ohne Ausrüstung. Ohne Nahrung. Und ohne Crew, denn die ist bereits auf dem Weg zurück zur Erde. Es ist der Beginn eines spektakulären Überlebenskampfes ...

Your Iphone Encyclopaedia

Get & Learn How to Use Iphone With the Camera Step by Step Proven Work Tutorials. (The New Unlimited User Guide)

Author: Craig S. Stefan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781978311268

Category:

Page: 242

View: 7645

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Your iPhone Encyclopaedia is your ultimate guide to getting the most out of your iPhone! Apple's graphics-driven iOS is perfect for visual learners, so this book uses a simple approach to show you everything you need to know to get up and running-and much more. This book will walk you step-by-step through setup, customization, and everything your iPhone can do especially with the camera functions to make you become a Pro with the use of iPhone camera. Whether you are new to the iPhone or have just upgraded to the 7s, 7s Plus, or 8, this book helps you discover your phone's full functionality and newest capabilities. Stay in touch by phone, text, email, FaceTime Audio or FaceTime Video calls, or social media; download and enjoy books, music, movies, and more; take, edit, and manage photos; track your health, fitness, and habits; organize your schedule, your contacts, and your commitments; and much more! The iPhone is designed to be user-friendly, attractive, and functional. But it is capable of so much more than you think-don't you want to explore the possibilities? This book walks you through iOS to help you stay in touch, get things done, and have some fun while you're at it! The iPhone you hold in your hand represents the pinnacle of mobile technology, and is a masterpiece of industrial design. Once you get to know it, you'll never be without it. BUY NOW! Machine Learning With Random Forests And Decision Trees: A Visual Guide For Beginners, New Kindle Fire HD Manual: The Complete User Guide With Instructions, Tutorial to Unlock The True Potential of Your Device in 30 Minutes (May 2017), Turn Your Computer Into a Money Machine in 2017: How to make money from home and grow your income fast, with no prior experience! Set up within a week!, The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells, The Complete Software Developer's Career Guide: How to Learn Your Next Programming Language, Ace Your Programming Interview, and Land The Coding Job Of Your Dreams, Perennial Seller: The Art of Making and Marketing Work that Lasts, SEO 2018: Learn search engine optimization with smart internet marketing strategies, Mastering Bitcoin: Programming the Open Blockchain, The Internet of Money, Ultimate Guide to Local Business Marketing (Ultimate Series), Clean Architecture: A Craftsman's Guide to Software Structure and Design (Robert C. Martin Series), Python (2nd Edition): Learn Python in One Day and Learn It Well. Python for Beginners with Hands-on Project. (Learn Coding Fast with Hands-On Project Book 1), The Self-Taught Programmer: The Definitive Guide to Programming Professionally, C#: Learn C# in One Day and Learn It Well. C# for Beginners with Hands-on Project. (Learn Coding Fast with Hands-On Project Book 3), Life 3.0: Being Human in the Age of Artificial Intelligence, Silent Sales Machine 10.0, Make Your Own Neural Network, Master Todoist,Hacking Kali Linux,Your First Hack,Big Data:A Revolution That Will Transform How We Live,Work and Think, MARKETING DE CONTENIDOS Para Principiantes (Spanish Edition), Numsense! Data Science for the Layman: No Math Added, Make Your Own Neural Network: An In-depth Visual Introduction For Beginners, Python for Everybody:Exploring Data in Python 3,ipad pro for dummies, ipad pro, ipad pro books, iphone x,apple iphone apple iphone charger apple iphone 7 plus book apple iphone 7 phone apple iphone 6 plus apple iphone 6s iphone help me guide to ios 11 Charles Hughes iphone 7 Charles Pate the compleat apple iphone(r) & ipad(r) camera guide seniors for dummies Dwight Spivey iphone and ios forensics Andrew Hoog,Katie Strzempka my iphone for seniors Brad Miser the iphone and the smartphone wars all new fire hd 8 & 10 user guide Tom Edwards the art of invisibility 250+ best fire & fire hd apps

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

ISBN: 1613081839

Category: Business & Economics

Page: 240

View: 5914

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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Strategisches Markt-Management

Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln

Author: David A. Aaker

Publisher: Springer-Verlag

ISBN: 3322845788

Category: Business & Economics

Page: 365

View: 7368

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