Observing the User Experience

A Practitioner's Guide to User Research

Author: Mike Kuniavsky,Elizabeth Goodman,Andrea Moed

Publisher: Elsevier

ISBN: 0123848695

Category: Computers

Page: 585

View: 1695

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Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. Explains how to create usable products that are still original, creative, and unique A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users

User Research

A Practical Guide to Designing Better Products and Services

Author: Stephanie Marsh

Publisher: Kogan Page Publishers

ISBN: 0749481056

Category: Business & Economics

Page: 288

View: 3755

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Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

Games User Research

Author: Anders Drachen,Pejman Mirza-Babaei,Lennart Nacke

Publisher: Oxford University Press

ISBN: 0198794843

Category: Computers

Page: 560

View: 9630

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Games User Research' is the definitive guide to methods and practices for games user professionals, researchers and students seeking additional expertise or starting advice in the game development industry. It is the go-to volume for everyone working with games, with an emphasis on those new to the field.

Quantifying the User Experience

Practical Statistics for User Research

Author: Jeff Sauro,James R Lewis

Publisher: Morgan Kaufmann

ISBN: 0128025484

Category: Computers

Page: 350

View: 8618

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Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English

The Handbook of Global User Research

Author: Robert Schumacher

Publisher: Morgan Kaufmann

ISBN: 9780080889726

Category: Computers

Page: 336

View: 5048

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User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively. *Presents the definitive collection of hard won lessons from user research professionals around the world *Includes real-world examples of global user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

Researching UX: User Research

Author: James Lang,Emma Howell

Publisher: SitePoint

ISBN: 1492064270

Category: Computers

Page: 202

View: 918

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How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You'll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acquire analysis skills so that you can make the most of the data you've gathered. And finally, you'll learn how to communicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues. Design your research Cost justify user research Recruit and incentivise users Discover how to run your research sessions Analyze your results Reporting on results and acting in your findings

Understanding Your Users

A Practical Guide to User Research Methods

Author: Kathy Baxter,Catherine Courage,Kelly Caine

Publisher: Morgan Kaufmann

ISBN: 0128006099

Category: Computers

Page: 568

View: 4552

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This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Completely new and revised edition includes 30+% new content! Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products Includes all new case studies for each method from leaders in industry and academia

A Field Guide To User Research

Author: Smashing Magazine

Publisher: Smashing Magazine

ISBN: 3945749182

Category: Computers

Page: 142

View: 3640

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User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand. TABLE OF CONTENTS: - A Five-Step Process For Conducting User Research - A Closer Look At Personas: What They Are And How They Work - A Closer Look At Personas: A Guide To Developing The Right Ones - All You Need To Know About Customer Journey Mapping - Facing Your Fears: Approaching People For Research - Considerations When Conducting User Research In Other Countries: A Brazilian Case Study - How To Run User Tests At A Conference

Don't make me think!

Web & Mobile Usability: Das intuitive Web

Author: Steve Krug

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958457665

Category: Computers

Page: 216

View: 2800

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Games User Research

A Case Study Approach

Author: Miguel Angel Garcia-Ruiz

Publisher: CRC Press

ISBN: 1315354365

Category: Computers

Page: 294

View: 8208

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"Fundamentally, making games is designing with others, everyone contributing from different angles towards the best possible product. Conclusively, Garcia-Ruiz has chosen a collection of chapters that demonstrates several different aspects of working in gaming and working with others that stands to raise the level of expertise in the field." —Veronica Zammitto, Senior Lead Games User Research, Electronic Arts, Inc., from the Foreword Usability is about making a product easy to use while meeting the requirements of target users. Applied to video games, this means making the game accessible and enjoyable to the player. Video games with high usability are generally played efficiently and frequently while enjoying higher sales volumes. The case studies in this book present the latest interdisciplinary research and applications of games user research in determining and developing usability to improve the video game user experience at the human–computer interface level. Some of the areas examined include practical and ethical concerns in conducting usability testing with children, audio experiences in games, tangible and graphical game interfaces, controller testing, and business models in mobile gaming. Games User Research: A Case Study Approach provides a highly useful resource for researchers, practitioners, lecturers, and students in developing and applying methods for testing player usability as well as for conducting games user research. It gives the necessary theoretical and practical background for designing and conducting a test for usability with an eye toward modifying software interfaces to improve human–computer interaction between the player and the game.

Mobile User Research

A Practical Guide

Author: Sunny Consolvo,Frank R. Bentley,Eric B. Hekler,Sayali S. Phatak

Publisher: Morgan & Claypool Publishers

ISBN: 1627057625

Category: Science

Page: 195

View: 2069

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This book will give you a practical overview of several methods and approaches for designing mobile technologies and conducting mobile user research, including how to understand behavior and evaluate how such technologies are being (or may be) used out in the world. Each chapter includes case studies from our own work and highlights advantages, limitations, and very practical steps that should be taken to increase the validity of the studies you conduct and the data you collect. This book is intended as a practical guide for conducting mobile research focused on the user and their experience. We hope that the depth and breadth of case studies presented, as well as specific best practices, will help you to design the best technologies possible and choose appropriate methods to gather ethical, reliable, and generalizable data to explore the use of mobile technologies out in the world.

Internet User's Research Guide

Author: Terena

Publisher: Pearson Education

ISBN: 9780131964297

Category: Computers

Page: 263

View: 3124

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It doesn't matter how long you've been online - every internet user needs a little help sometimes. Find what you need on the internet fast with this no-nonsense independent reference to the net's most credible information resources and networking tools - a handy, up-to-the minute guide to using internet technologies in your work: research, communication, collaboration, publishing, and information retrieval. Each topic is covered with concise, hype-free explanation and a wealth of web references pointing you towards the most useful and popular online resources. Coverage includes the latest in searching, XML technologies, email, real-time multimedia communication, state of the art web authoring and more.

Service-User Research in Health and Social Care

Author: Hugh McLaughlin

Publisher: SAGE

ISBN: 1446244954

Category: Social Science

Page: 184

View: 3761

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This book represents a major contribution to the development and increasingly accepted importance of involving service users in research. It argues that this development is neither a fad nor a cure-all, and highlights the strengths, weaknesses, benefits and costs of the approach. It is the first text to analyze the involvement of service users from the conception of a research idea to the finish of the project. The author critically considers why service users even bother getting involved, and goes on to explore ethical issues, covering key topics such as: - the practice of service-user research; research conception, recruitment, training, development of research tools, data collection, analysis, writing up, dissemination and endings - barriers to involvement and the limitations of service-user research, with practical advice on how these can be addressed - both sameness and difference in relation to involving young people in research - alternative futures for involving service users in research. Using reflexive questions and practical examples to challenge the reader to consider his/her own position in relation to these issues, this book should occupy a central place on the shelves of all undergraduate health and social welfare students. It is also crucial reading for those studying postgraduate professional qualifications and research methods, and for practitioner researchers and policy staff considering the best ways of undertaking meaningful service user involvement.

UX Research

Practical Techniques for Designing Better Products

Author: Brad Nunnally,David Farkas

Publisher: "O'Reilly Media, Inc."

ISBN: 1491951265

Category: Computers

Page: 256

View: 1364

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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Validating Product Ideas

Through Lean User Research

Author: Tomer Sharon

Publisher: Rosenfeld Media

ISBN: 1933820926

Category: Business & Economics

Page: 344

View: 3609

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Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Observing the User Experience

A Practitioner's Guide to User Research

Author: Mike Kuniavsky

Publisher: Morgan Kaufmann

ISBN: 9781558609235

Category: Computers

Page: 560

View: 8223

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With the broadest coverage of user research techniques available, this book has in-depth coverage of 13 usability research techniques, and gives readers the tools and confidence to perform user research on their designs.

Mental health service users in research

Critical sociological perspectives

Author: Staddon, Patsy

Publisher: Policy Press

ISBN: 144732059X

Category: Social Science

Page: 200

View: 5022

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This book aims to show the value but also the difficulties encountered in the application of 'insider knowledge' in service user research. Mental health service users in research considers ways of 'doing research' which bring multiple understandings together effectively, and explains the sociological use of autobiography and its relevance. It examines how our identity shapes the knowledge we produce, and asks why voices which challenge contemporary beliefs about health and the role of treatment are often silenced. An imbalance of power and opportunity for service users, and the stigmatising nature of services, are considered as human rights issues.Most of the contributors to the book are service users/survivors as well as academics. Their fields of expertise include LGB issues, racial tensions, and recovering from the shame and stigma of alcoholism. They stress the importance of research approaches which involve mutualities of respect and understanding within the worlds of researcher, clinician and service user/survivor.