Visual Design

Ninety-five things you need to know. Told in Helvetica and Dingbats.

Author: Jim Krause

Publisher: New Riders

ISBN: 0133760413

Category: Art

Page: 240

View: 8063

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Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. In this book, you’ll learn how to: • Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints • Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures • Fool the eye with shadows, depth, op-art, and visual subtraction • Understand how color works and how to use it effectively • See and use type by understanding type rules as well as when and how to break them Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Visual Design

Author: Jim Krause

Publisher: Pearson Education

ISBN: 0321968158

Category: Computers

Page: 240

View: 1563

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"Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Topics include how to fill the space, directing the eye of the viewer, considering style, color awareness, typography, infusing with intangibles and avoiding unsightliness. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. Jim Krause has worked as a designer and illustrator since 1982"--Provided by publisher.

Lessons in Typography

Must-know typographic principles presented through lessons, exercises, and examples

Author: Jim Krause

Publisher: New Riders

ISBN: 0133993728

Category: Art

Page: 240

View: 5055

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Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

Infographics

The Power of Visual Storytelling

Author: Jason Lankow,Josh Ritchie,Ross Crooks

Publisher: John Wiley & Sons

ISBN: 1118421590

Category: Business & Economics

Page: 264

View: 7455

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Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

Color for Designers

Ninety-five things you need to know when choosing and using colors for layouts and illustrations

Author: Jim Krause

Publisher: New Riders

ISBN: 013376026X

Category: Art

Page: 240

View: 4975

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Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Type on Screen

A Critical Guide for Designers, Writers, Developers, and Students

Author: Ellen Lupton,Maryland Institute College of Art

Publisher: Chronicle Books

ISBN: 161689346X

Category: Design

Page: 208

View: 1573

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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Universal Principles of Design, Revised and Updated

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Author: William Lidwell,Kritina Holden,Jill Butler

Publisher: Rockport Pub

ISBN: 1592535879

Category: Design

Page: 272

View: 5382

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A cross-disciplinary reference of design. Pairs common design concepts with examples that illustrate them in practice.

Design Elements

A Graphic Style Manual

Author: Tim Samara

Publisher: Rockport Publishers

ISBN: 1616736364

Category: Design

Page: 272

View: 4731

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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

D30 - Exercises for Designers

Thirty Days of Creative Design Exercises & Career-Enhancing Ideas

Author: Jim Krause

Publisher: Simon and Schuster

ISBN: 1440324050

Category: Design

Page: 248

View: 8256

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Instructive and enlightening. Fun, too. D30 is a workout book. In addition to dozens of readily applicable tips, tricks and informational tidbits, D30 contains thirty exercises designed to develop and strengthen the creative powers of graphic designers, artists and photographers in a variety of intriguing and fun ways. What will you need to begin? Not much. Most of the book's step-by-step projects call for setting aside an hour or two, rolling up your sleeves and grabbing art supplies that are probably already stashed somewhere in your home or studio--things like pens, drawing and watercolor paper, India ink, paint, scissors and glue. Digital cameras and computers are also employed for several of the exercises but--and this should be welcome news to those readers who spend their days looking at computer monitors--the majority of the book's activities make use of traditional media to illuminate creative techniques and visual strategies that can be applied to media of all sorts. Thumb through the book (or look at the samples posted on JimKrauseDesign.com) and see for yourself!

Communication Design

Insights from the Creative Industries

Author: Derek Yates,Jessie Price

Publisher: Bloomsbury Publishing

ISBN: 1474239250

Category: Design

Page: 208

View: 3369

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The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

Color Design Workbook

A Real World Guide to Using Color in Graphic Design

Author: Terry Lee Stone,Sean Adams,Noreen Morioka

Publisher: Rockport Pub

ISBN: 9781592534333

Category: Design

Page: 240

View: 921

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Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.

HTML, CSS, and JavaScript

Author: Julie C. Meloni

Publisher: Pearson Education

ISBN: 0672337142

Category: Computers

Page: 690

View: 8851

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Provides information on using HTML, CSS, and JavaScript to design, create, and maintain Web sites, including formatting text, working with multimedia, and using external and internal links, with practical examples and exercises.

Adobe InDesign CC Classroom in a Book (2018 release)

Author: Kelly Kordes Anton,Tina DeJarld

Publisher: Adobe Press

ISBN: 0134871995

Category: Computers

Page: 432

View: 4646

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Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe InDesign choose Adobe InDesign CC Classroom in a Book (2018 release) from Adobe Press. The 15 project-based step-by-step lessons show users the key techniques for working in InDesign. Designers will build a strong foundation of typographic, page layout, and document-construction skills that will enable them to produce a broad range of print and digital publications—from a simple postcard to an interactive Adobe PDF with form fields. The real-world tasks in this comprehensive book are presented in an easy-to-follow, step-by-step format and are designed to train beginning Adobe InDesign users in the program—from fundamental features to powerful layout and output skills. This book will also help experienced InDesign users elevate their skills, understand best practices, and learn about new features. The online companion files include all the necessary assets for readers to complete the projects featured in each lesson as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.

The Sketchnote Workbook

Advanced Techniques for Taking Visual Notes You Can Use Anywhere

Author: Mike Rohde

Publisher: Pearson Education

ISBN: 013383171X

Category: Art

Page: 224

View: 5061

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Includes video access code for over 2 hours of video.

Universal Methods of Design

100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

Author: Bella Martin,Bruce Hanington,Bruce M. Hanington

Publisher: Rockport Pub

ISBN: 1592537561

Category: Design

Page: 207

View: 5673

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This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming. Creates a shared meaning for cross-disciplinary design teams. llustrates methods with compelling visualizations and case studies. Characterizes each method at a glance. Indicates when methods are best employed to help prioritize appropriate design research strategies. Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

344 Questions

The Creative Person's Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment

Author: Stefan G. Bucher

Publisher: New Riders

ISBN: 0132767287

Category: Computers

Page: 144

View: 4615

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The secret to creative success lies not in knowing the right answers, but in knowing how to ask the right questions–and this little book is full of them! A veritable therapy session on paper, 344 Questions is composed entirely of questions designed to help you determine where you are in your life and career, where you want to be, and how to get there. Hopefully, you'll also laugh along the way. Each spread in this colorful, pocket-sized book contains a series of several questions illustrated in Stefan Bucher's unique, whimsical, hand-lettered style. The questions are designed to get you thinking and drawing and writing with room on each spread to fill in the blanks and jot down ideas. Sample questions include: Can you name 10 things that reliably stress you out? Do you need 10 more spaces? Was filling out lists on your list? Or the decimal system? What happens when you get stressed out? Do you think stress is heroic? Can you please convince me that that's really stupid? In addition to the questions provided by Bucher, the book features questions from creative celebrities who share some of the questions they were asked on the way to success, or, in some cases, the questions they wish they had been asked. The talented group of writers, musicians, and artists contributing to the book include: Jed Alger Judd Apatow Marian Bantjes Ken Carbone Tim Carvell Deanne Cheuk Wayne Coyne Russell Davies Arem Duplessis Dave Eggers Karen Fowler Ze Frank Jona Frank Jill Greenberg Stanley Hainsworth Peter Hannan Debbie Millman Rick Morris Seth Morris Christoph Niemann David Norland Patton Oswalt Martha Rich Stefan Sagmeister Meredith Scardino J.J. Sedelmaier Dave Stewart Lara Tomlin Jakob Trollbäck Rick Valicenti Esther Pearl Watson Lynda Weinman Jan Wilker Doyald Young Tarsem If you answer even half of the questions in this book, it will change your life.

Graphic Icons

Visionaries who Shaped Modern Graphic Design

Author: John Clifford

Publisher: Pearson Education

ISBN: 0321887204

Category: Art

Page: 239

View: 6305

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"In this fun, fast-paced introduction to the most iconic designers of our time, author John Cliffor takes you on a visual history tour that's packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great."--Publisher's description.

Microserfs

A Novel

Author: Douglas Coupland

Publisher: Harper Collins

ISBN: 9780062105967

Category: Fiction

Page: 400

View: 694

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They are Microserfs—six code-crunching computer whizzes who spend upward of sixteen hours a day "coding" and eating "flat" foods (food which, like Kraft singles, can be passed underneath closed doors) as they fearfully scan company e-mail to learn whether the great Bill is going to "flame" one of them. But now there's a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own—living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.

How to Write and Publish a Scientific Paper

Author: Robert Day,Barbara Gastel

Publisher: Cambridge University Press

ISBN: 1107670748

Category: Science

Page: 300

View: 8222

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An essential guide for succeeding in today's competitive environment, this book provides beginning scientists and experienced researchers with practical advice on writing about their work and getting published. This new, updated edition discusses the latest print and Internet resources. Preparing, submitting and publishing scientific papers is now largely electronic, and the book has been revised to reflect this. New material includes more information on including supplementary material online, using reference management software, and preparing tables and figures; expanded sections on structuring a discussion section and the strengths and limitations of the research; and additional material on international aspects of scientific writing. The book guides readers through the processes involved in writing and publishing for scientific journals, from choosing a suitable journal to presenting results and citing references. It covers ethical issues in scientific publishing; explains rights and permissions; and discusses writing grant proposals, giving presentations and writing for general audiences.