Marketing Principles with Student Resource Access 12 Months

Author: William M. Pride,O. C. Ferrell,Bryan A. Lukas,Sharon Schembri,Outi Niininen,Riza Casidy

Publisher: Cengage AU

ISBN: 017038618X

Category: Customer relations

Page: N.A

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Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds ' Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today's students who are striving for success in today's fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.

Mastering Tax, BAS and Payroll with Student Resource Access 12 Months

Author: Bhupendra Sethia

Publisher: Cengage AU

ISBN: 0170368815

Category: Bookkeeping

Page: N.A

View: 6299

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Mastering Tax, BAS & Payroll is the all-new reincarnation of what was formerly Vinton's Office Tax Procedures. This new text has been extensively updated to align it with the current units of the relevant qualifications. The new author, Bhupendra Sethia, is supported by three contributing authors, Paul Panebianco (Chisholm TAFE, VIC), Upasana Mahajan (Glenvale Education, VIC), and Susan Loane (formerly Open Colleges, NSW). The result is an entirely revised and up-to-date textbook that will fully support students undertaking Certificate IV in Bookkeeping and Certificate IV in Accounting. The text has been technically reviewed to ensure its currency, accuracy and adherence to the FNS Training Package.

Business Statistics Abridged

Australia New Zealand with Student Resource Access for 12 Months

Author: E. Antony Selvanathan,Saroja Selvanathan,Gerald Keller

Publisher: Cengage AU

ISBN: 0170369471

Category: Commercial statistics

Page: 896

View: 9546

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Statistical data analysis is the backbone of sound business decision making, and finding the right tool to analyse a particular business problem is the key. By learning the fundamentals of statistical reasoning and data analysis, you will be on the way to becoming a better manager, analyst or economist.By providing a framework for solving statistical problems, this seventh Australian and New Zealand edition of Business Statistics teaches skills that you can use throughout your career. The book shows you how to analyse data effectively by focusing on the relationship between the kind of problem you face, the type of data involved and the appropriate statistical technique for solving the problem.Business Statistics emphasises applications over theory. It illustrates how vital statistical methods and tools are for today's managers and analysts, and how to apply them to business problems using real-world data. Using a proven three-step Identify-Compute-Interpret (ICI) approach to problem solving, the text teaches you how to: 1. IDENTIFY the correct statistical technique by focusing on the problem objective and data type; 2. COMPUTE the statistics doing them by hand and using Excel; and 3. INTERPRET results in the context of the problem. This unique approach enhances comprehension and practical skills. The text's vast assortment of data-driven examples, exercises and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists and others use. Learning resources such as CourseMate maximise study time to help you achieve the results you want. Completely up-to-date, the seventh edition offers comprehensive coverage, current examples and an increased focus on applications in the real world.

Barron's Guide to Graduate Business Schools

Author: Eugene Miller

Publisher: Barron's Educational Series

ISBN: 9780764108464

Category: Business education

Page: 736

View: 5877

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Updated for the coming academic year, this manual presents profiles of nearly 640 graduate business schools across the United States, plus leading business schools in Canada. Details are provided on admission requirements, academic programs, fields of specialization, tuition and fees, career placement services, and other specifics that applicants to business schools need to know. Additional features include advice on choosing the school that best fits the business student's circumstances and career goals. The book also includes useful information about taking the Graduate Management Admission Test (GMAT) and a sample GMAT exam with explained answers.

Guide to Graduate Business Schools

Author: Eugene Miller

Publisher: Barron's Educational Series

ISBN: 9780764114885

Category: Business schools

Page: 816

View: 2914

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With up-to-date tuition and fees plus descriptions of each school, this directory profiles more than 600 accredited business schools in the United States and Canada. You'll find admission requirements, minimum GMAT scores, academic programs, requirements for international students, course requirements for graduation, career placement services, library, research, and computer facilities, data on composition of each school's faculty and student body, and the admissions contact, with e-mail and web site addresses. You'll also find helpful advice on choosing a business school that best suits your plans and needs, coping with the school application procedure, and financing your business school program. Book jacket.