Getting to Like

How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

Author: Jeremy Goldman,Ali Zagat

Publisher: Red Wheel/Weiser

ISBN: 1632659514

Category: Business & Economics

Page: 256

View: 2765

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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

Thriving in the Gig Economy

How to Capitalize and Compete in the New World of Work

Author: Marion McGovern

Publisher: Red Wheel/Weiser

ISBN: 1632659093

Category: Business & Economics

Page: 224

View: 529

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In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, TaskRabbit, and Instacart, the new "gig economy" seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum; little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platforms are developing at a rapid clip with a wide variety of business models, many catering to very precise, high-value skill sets. Thriving in the Gig Economy is an actionable guidebook outlining ways to maneuver in this new world to create a path that optimizes success. You will learn: The differences between the gig economy and the sharing and on-demand economies. The best ways to work with digital talent platforms and traditional consulting intermediaries. Commonsense logistics around digital branding, contracts, and employment issues. The tools and services to enhance your practice. The growth in this marketplace is exponential, and Thriving in the Gig Economy is one way for you to take advantage of all its potential.

The Power of Practice Management

Best Practices for Building a Better Advisory Business

Author: Matt Matrisian

Publisher: John Wiley & Sons

ISBN: 1118238206

Category: Business & Economics

Page: 320

View: 9041

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How do you build a financial advisory business in today’scompetitive and often-saturated markets? How can you break throughthe clutter, and develop strong and lasting client relationships?We believe it can be done by harnessing the power of practicemanagement! The Power of Practice Management shows you the“how,” “why” and “what” oftaking your business to the next level, introducing you to bestpractices and the thinking behind actions of some of theindustry’s top-quartile firms. Author Matt Matrisian leadsyou on a journey filled with intriguing ideas and bottom-linelessons that teach you how to work on your business,not just in it. Whether you’re the head of a large advisoryfirm, part of a small practice or just starting out, you willdiscover a roadmap for turning your good business into a betterone. The author also addresses: Making business strategy and planning part of your defined gameplan; Transforming your firm’s vision and goals to build yourbusiness Capitalizing on referral sources and centers of influence Your personal brand as a product of intuitive thinking And much more. The Power of Practice Management teaches you how to channelthe strength of your business and connect it to your clients’experiences. The results unlock the secrets to driving customerloyalty, referral revenue, and business prosperity. In the process,you’ll also enhance your personal brand – allowing youthe opportunity for business prosperity.

Fmos Guide To Running Your Own Business

Author: Ruth Sunderland

Publisher: Random House

ISBN: 1448136873

Category: Business & Economics

Page: 320

View: 747

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This one-stop handbook covers everything you need to know: starting out; making your business special; people; enterprise for beginners; marketing; cash management; finance; innovation; export know-how; risks and rewards; avoiding the pitfalls and moving on.Packed with case studies from an enormous variety of businesses, this book draws extensively on the stories of successful entrepreneurs from Financial Mail's unique Enterprise Awards programme, It also covers the issues that everyone with their own business should and must consider, from how to get paid promptly (and what to do if not) to advertising, personnel, the business implications of the euro and how to get investment for future growth.

Exploring Management

With Leadership Cases

Author: John R. Schermerhorn,Daniel G. Bachrach

Publisher: N.A

ISBN: 1119395771

Category: Executive ability

Page: 351

View: 4199

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How to Open & Operate a Financially Successful Personal and Executive Coaching Business

With Companion CD-ROM

Author: Kristie Lorette,John N. Peragine

Publisher: Atlantic Publishing Company

ISBN: 1601382278

Category: Business & Economics

Page: 288

View: 3411

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In the U.S., the average professional coach makes roughly $150-$200 per hour. It is not uncommon for a seasoned coach to make well over $100,000 per year. If you are good at motivating and inspiring people, a coaching business may be a great choice for you. As a professional coach, you will recognize and define your clients' goals; construct a realistic strategy for achieving your goals; establish a detailed program of actions, and activities; identify, manage, and change business improvements; get effective and timely results; monitor your progress and build on your successes; achieve what may have seemed impossib≤ and get the rewards and recognition you deserve. If you are investigating opportunities in this type of business, you should begin by reading this book. If you enjoy working with people, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; plans and layouts; and dozens of other valuable, time saving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Wordâ,,¢) and about basic cost control systems, market research, getting new clients, tax laws, pricing, leads, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to meet IRS requirements, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales and have customers refer others to you. Successful coaches will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Market Smart

How to Gain Customers and Increase Profits with B2b Marketing

Author: Lisa Shepherd

Publisher: AuthorHouse

ISBN: 1477227784

Category: Business & Economics

Page: 212

View: 2119

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B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who don't have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It's for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. It's also for all the B2B company administrators and coordinators who aren't marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. You'll learn how to: • Develop a B2B marketing strategy with a practical 3-step process • Identify what B2B customers really want and what will make your company stand out • Choose the right B2B marketing tactics for your organization • Create a realistic action plan • Set goals • Budget and manage B2B marketing activities • Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.

Delivering Happiness

A Path to Profits, Passion, and Purpose

Author: Tony Hsieh

Publisher: Hachette UK

ISBN: 044657631X

Category: Business & Economics

Page: 272

View: 4424

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#1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own. To learn more about the book, go to www.deliveringhappinessbook.com.

33 Million People in the Room

How to Create, Influence, and Run a Successful Business with Social Networking

Author: Juliette Powell

Publisher: Que Publishing

ISBN: 0137154356

Category: Business & Economics

Page: 154

View: 5093

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Social networks aren't just a trend anymore: they're a permanent reality - and they offer immense opportunities to businesspeople who are innovative and committed enough to take advantage of them. In this book, leading social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks. Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces newly-emerged best practices, demonstrates how to avoid crucial pitfalls, and helps you prepare For The very latest trends in online social networking. Drawing on recent research in social psychology, Powell connects the dots, revealing the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. The techniques in 33 Million People in the Room can help you build your company, introduce new products and services, and strengthen your brands whatever they are: business or personal!