Think Outside the Country

A Guide to Going Global and Succeeding in the Translation Economy

Author: John Yunker

Publisher: Byte Level Books

ISBN: 1618220500

Category: Business & Economics

Page: 250

View: 3680

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Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.

The Evolving Curriculum in Interpreter and Translator Education

Stakeholder perspectives and voices

Author: David B. Sawyer,Frank Austermühl,Vanessa Enríquez Raído

Publisher: John Benjamins Publishing Company

ISBN: 9027262535

Category: Language Arts & Disciplines

Page: 430

View: 7103

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The Evolving Curriculum in Interpreter and Translator Education: Stakeholder perspectives and voices examines forces driving curriculum design, implementation and reform in academic programs that prepare interpreters and translators for employment in the public and private sectors. The evolution of the translating and interpreting professions and changes in teaching practices in higher education have led to fundamental shifts in how translating and interpreting knowledge, skills and abilities are acquired in academic settings. Changing conceptualizations of curricula, processes of innovation and reform, technology, refinement of teaching methodologies specific to translating and interpreting, and the emergence of collaborative institutional networks are examples of developments shaping curricula. Written by noted stakeholders from both employer organizations and academic programs in many regions of the world, the timely and useful contributions in this comprehensive, international volume describe the impact of such forces on the conceptual foundations and frameworks of interpreter and translator education.

Care and Culturally Responsive Pedagogy in Online Settings

Author: Kyei-Blankson, Lydia,Blankson, Joseph,Ntuli, Esther

Publisher: IGI Global

ISBN: 152257803X

Category: Education

Page: 423

View: 1891

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As enrollment numbers continue to grow for online education classes, it is imperative instructors be prepared to teach students from diverse groups. Students who engage in learning in classrooms where their backgrounds are recognized and the instruction is welcoming and all-inclusive perform better. Individuals who teach in online settings must endeavor to create caring and culturally appropriate environments to encourage learning among all students irrespective of their demographic composition. Care and Culturally Responsive Pedagogy in Online Settings is a collection of innovative research on the incorporation of culturally sensitive teaching practices in online classrooms, and how these methods have had an impact on student learning. While highlighting topics including faculty teaching, restorative justice, and nontraditional students, this book is ideally designed for instructors, researchers, instructional designers, administrators, policymakers, and students seeking current research on online educators incorporating care and culturally responsive pedagogy into practice.

The Language of Localization

Author: Katherine Brown-Hoekstra

Publisher: XML Press

ISBN: 1492020230

Category: Business & Economics

Page: 174

View: 1246

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The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.

Rewriting the Nation

British Theatre Today

Author: Aleks Sierz

Publisher: A&C Black

ISBN: 1408145707

Category: Literary Criticism

Page: 288

View: 3716

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In recent years British theatre has seen a renaissance in playwriting that has been accompanied by a proliferation of writing awards, new writing groups and a ceaseless quest for fresh, authentic voices that will ensure the vitality and relevance of theatre in the twenty-first century. Rewriting the Nation is a perfect companion to Britain's burgeoning theatre writing scene that will prove invaluable to anyone wanting a better appreciation of why British theatre - at its best - remains one of the most celebrated and vigorous throughout the world. The books opens by defining what is meant by 'new writing' and providing a study of the system in which it is produced. It considers the work of the leading 'new writing' theatres, such as the Royal Court, the Traverse, the Bush, the Hampstead and the National theatres, together with the London fringe and the work of touring companies. In the second part, Sierz provides a fascinating survey of the main preoccupations and issues that have characterised new plays in the first decade of the twenty-first century. It argues that while under New Labour economic, political and social change continued apace, generating anxiety and uncertainty in the population, theatre has been able to articulate not only those anxieties and uncertainties but also to offer powerful images of the nation. At a time when the idea of a national identity is hotly debated, British theatre has made its own contribution to the debate by offering highly individual and distinctive visions of who we are and what we might want to become. In examining the work of many of the acclaimed and emerging British playwrights the book serves to provide a narrative of contemporary British playwriting. Just as their work has at times reflected disturbing truths about our national identity, Sierz shows how British playwrights are deeply involved in the project of rewriting the nation.

Handbook of Cross-Cultural Marketing

Author: Erdener Kaynak,Paul Herbig

Publisher: Routledge

ISBN: 1317957873

Category: Business & Economics

Page: 392

View: 8042

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Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

The Athenæum

A Journal of Literature, Science, the Fine Arts, Music, and the Drama

Author: James Silk Buckingham,John Sterling,Frederick Denison Maurice,Henry Stebbing,Charles Wentworth Dilke,Thomas Kibble Hervey,William Hepworth Dixon,Norman Maccoll,Vernon Horace Rendall,John Middleton Murry

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 568

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A Manager's Guide to Globalization

Six Keys to Success in a Changing World

Author: Stephen H. Rhinesmith

Publisher: Irwin Professional Publishing

ISBN: N.A

Category: Ejecutivos - Psicología

Page: 240

View: 5323

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The forces of technology, political freedom, economic competition, and entrepreneurial ingenity weave a fabric of rapid change throughout the business world. Managers must prepare their teams to tackle the new world order--or lose a competitive edge. This guide helps managers implement the six key skills that will be needed to effectively compete in an increasingly internationally challenging environment.